April 2017

. There were simply few radio stations, TELEVISION channels as well as some newspapers and also publications where marketing professionals made use of to promote their products or sell them. Reaching target consumers using these channels was quite simple; though the reach was limited. With straightforward yet engaging messages, offering or advertising items was simple.

Infiltration has increased

Nevertheless, times have actually transformed and also all the mediums stated above have actually expanded in numbers. In addition, new networks such as websites as well as mobile applications have actually been included and also there is a variety of these tools for companies to get to target market. You can say that though advertising or sales was challenging as it is said, it has actually been made a tough nut to fracture with development in technology and also the electronic tool.

The good idea in this emphasized approach towards marketing is that organisations are now able to much better permeate the marketplace. The only aspect necessary is to grasp the tricks and also methods of digital marketing and make use of these together with typical methods of sales and marketing.

Educate on your own as well as rule

So for professionals operating in advertising and marketing and also sales domain names, getting a grasp over electronic advertising is the method forward. Age is never a difficulty for obtaining education and learning and also this is comparable for learning about digital marketing. You will find various institutes that give internet marketing training; nonetheless, you have to select an electronic marketing institution that gives a comprehensive and holistic technique and understanding regarding the trade along with useful exposure.

The patterns recommend that digital advertising is a have to have for advertising and marketing as well as sales experts as well as makes certain to remain a back bone for companies for a very long time. So if you plan to remain in the race, then selecting an excellent digital advertising institution instantly and finding out about this avenue is exceptionally crucial.

Bear in mind that with rise in this tool, there will certainly be an equivalent rise in demands for business with concerns to training specialists in electronic advertising and marketing. So why shed the race when education is offered conveniently? Begin you look for a good college soon.

online electronic marketing training – DMSchool

Skylab Apps on Gamification & Social Learning

Gamification places emphasis on human motivation.

Social Learning Theory posits that people learn from one another, via observation, imitation, and modeling.

 The Skylab Apps platform has been built operating under the Social Learning theory that has often been called a bridge between behaviorist and cognitive learning theories because it encompasses attention, memory, and motivation.

 

 

Gamification has gained traction in recent years as an effective way of engaging users to perform actions in contexts that would otherwise be considered tedious and undesirable. Education is an area in which user engagement could have the greatest impact on success, with some advantages for users to improve or get better comprehension. Our goal in doing so is to foster greater user engagement using the system and thereby promote an environment better suited for active social learning. 

Skylab has built a Proprietary algorithm that places emphasis on commonly understood human habits and then leveraged technology to gamify the experience of Learning for example. 

“It’s Play That Helps Us Do Serious Things Better.”

“When you have a Game Like Platform where knowledge is applied, knowledge becomes a resource.  The more you know the better you are at the Game.”

Dean Grey: SkyLab Apps CEO

In essence, it’s “Human-Focused Design” as opposed to “Function-Focused Design” Skylab has thought and developed The Gamification Engine The perfect blend of Science, Psychology and Technology.

Imagine having a way to communicate (Smart Chat), engage, teach (Multimedia Channels, Gamified Trainings, Recognition Wall), reward (Contests, Habit Tracking), and monetize (In-App Purchases) your affinity group or community within one platform that you own.

That’s what we do!


Unconsciously, the key points below are enhanced in the user’s behavior through Gamification:

Epic Meaning & Calling

Core Drive is a player’s belief that he is doing something greater than himself or that he was “chosen” to do something. This creates a player who devotes a lot of his time to maintaining a forum or helping to create things for the entire community.​

Development & Accomplishment

The internal motivation of making progress, developing skills, and eventually overcoming challenges drives community. ​

Empowerment of Creativity & Feedback

Users are engaged in a creative process of repeatedly figuring things out and trying different combinations. People need ways to express their creativity, and to be able to see the results of their creativity, receive feedback, and respond in turn.​

 

Ownership & Possession

When a player feels ownership, he/she is motivated to make what he/she owns better and own even more. If a person spends a lot of time to customize his/her profile or his/her avatar, he/she automatically feels more ownership towards it too.​

Social Influence & Relatedness

​All the social elements that drive people, including: mentorship, acceptance, social responses, companionship, as well as competition and envy.

Scarcity & Impatience​​

The fact that people can’t get something right now motivates them to think about it all day long. Many games have Appointment Dynamics within them (come back 2 hours later to get your reward).​

Unpredictability & Curiosity 

Drive is wanting to find out what will happen next. If you don’t know what’s going to happen, your brain is engaged and you think about it often. This core drive is activated whenever a company runs a sweepstake or lottery program to engage users.​

Challenges

Users complete a series of steps to fulfill the challenge. Each step completed gives you a small reward, discount, or badge (e.g. 50% Discount at Starbucks). By completing all the steps you will earn the big reward. The goal here is to be the Pokemon Scavenger Hunt for businesses, thus getting people out of the house/office to capture their experiences in the real world.​

App Sharing

App Sharing creates a virality effect that drives community growth for the client, sponsor awareness, and behavioural data for the brand.This is critical for our advertisers and Skylab’s business model; as our success is tied to the growth of the client’s audience and behavioural data. For the user, it provides a fun way to engage in the growth of the cause/movement, creating a deeper desire to belong.​

Voting 

Voting invites the user to share selfies or photos for a reward as they engage within a popularity contest. People get excited about the recognition and rewards inside a private community where they feel the odds are higher than social media. As they increase engagement within their community, they feed a desire to belong.

The overall goal of the App Sharing & Voting contest is to maximize the MAU/DAU (Monthly or Daily Active User) of their user base with gamification tactics, thus instantly increasing the value of the company.


At Skylab, Social Learning & Gamification are the Core Drive. They permit to empower the followings:

SOCIAL NETWORKS

It puts the learner at the center of the people, information, and learning content they need. Comments on content increase community knowledge and understanding as well as drive engagement.

STRENGTHENING TEAMWORK

Community content enhances collaboration. Notes, comments, and ratings specific to your organization improve communication among teams and the organization as a whole.

NIELSEN’S 1-9-90 RULE

According to expert Jakob Nielsen, 90% of participants don’t contribute, though they find value in what they read and observe. The next 9% add to existing discussions, with 1% creating most commentary and giving the community food for thought.
 

AMPLIFY THE LEARNING PROCESS

Social learning connects people with relevant content, learning assets, and expert information specific to an organization’s unique culture. This combination of content, commentary, and community amplifies learning and helps you maximize your return on learning investments.

CREATING NEW CONNECTIONS

Social learning offers access to colleagues outside an employee’s traditional sphere, which can spark innovation and leverage connections to employees they may not otherwise engage with.​​

SECURITY & PROTECTION

A good social learning platform protects your information, while allowing employees to find, create, and share knowledge, learning assets, and expertise with their colleagues – without compromising security.

Game elements that can facilitate learning

Social learning is often coupled with game mechanics when you want to take audience engagement to the next level. We define social learning as an online learning experience where learners are able to see what other learners are doing and control other learners’ gameplay or content. With social learning, you can send messages to other learners, challenge a colleague to a challenge, leave a souvenir, and even create content to change the learning experience. The most common form of social learning that you can implement is a leaderboard. Simply seeing how well other learners are doing can get your audience excited and motivated to take training over and over again.

Doing our jobs is serious business, but learning about it doesn’t have to be. We’ve helped innovative organizations around the world make learning that’s as addictive as Candy Crush.​

Some of the potential benefits of successful gamification initiatives include:

  • giving users ownership of their learning
  • opportunities for identity work through taking on alternate selves
  • freedom to fail and try again without negative repercussions
  • chances to increase fun and joy
  • opportunities for differentiated instruction
  • making learning visible
  • providing a manageable set of subtasks and tasks
  • inspiring students to discover intrinsic motivators for learning
  • motivating users with low levels of motivation

 

I definitely dislike to see people get duped by adwords monitoring solutions that do not live up to the principles of adwords monitoring. Not only do these certain business injure their customers but they likewise hurt the entire adwords administration industry by offering the rest of us a negative track record. I am composing this short article to show you specifically just what to look for so you won’t get burned by sorry, so called “adwords monitoring”. I will show you exactly what to look for so you can be certain to locate a top-of the-line adwords administration service.

There are 5 details, really important things you should seek when picking a high quality adwords monitoring service. While it can be quite complicated to recognize these 5 essential points or processes rather, I will certainly inform you specifically just what inquiries to ask so that you will discover an adwords administration solution that is absolutely expert as well as in addition to the adwords video game. Real Adwords professionals can respond to the adhering to concerns. Be sure to ask and also get the answer to every one of these questions prior to you dare outsource your adwords monitoring. If the adwords management solution agent can answer these 5 concerns with responses comparable or similar to the ones below, I ‘d claim you are in excellent hands.

Do You Deal Split Testing? What is the significance of it? To start with, the representative needs to obviously response. “Yes” to the hand component of this concern. Split screening is an essential part of effective adwords administration. Split testing is exceptionally crucial due to the fact that it assists find which ads are most reliable as well as which ads attract one of the most clicks. It also assists decrease click costs because Google incentives much better doing ads with lower click expenses and also greater advertisement placement.

Exactly how do you arrange my adwords campaigns? Adwords projects must be arranged as well as totally repositioned to ensure that the keywords are divided right into very carefully knit, appropriate adgroups. It is essential that the leading performing key words are taken into adgroups of their own in order to achieve best relevancy.

What steps do you take to Maximize my Advertisements? Don’t be tricked if an associate claims, “We understand precisely which headings transform the ideal and we understand the best ways to create expert advertisement copy. Blah blah blah.” That is crap. Maximizing ads suggest insuring the key phrase browsed on programs up 3 times in the advertisement; as soon as in the headline, when in the advertisement message and when in the screen LINK. Google rewards these kinds of advertisements with higher ad positioning and also reduced click prices. Google likes significance. Likewise Insure that the adwords monitoring service composes a details advertisement for each keyword phrase you have. Anything less is merely lazy.

Exactly how Do You Change My Bidding? What’s one of the most reliable kind of bidding process in Google adwords now? Its certainly bidding using Google’s Conversion Optimizer. If they don’t mention anything concerning that after that think just what? That adwords administration solution is formally out-dated! Any type of professional adwords monitoring service understands bid administration with Google’s Conversion optimizer is the method to go. Absolutely nothing else defeats it.

Just what Proceeding education does your personnel experience? You ‘d much better think continuing education and learning is a massive component of successful adwords monitoring. The Google Adwords globe is always transforming. If you’re not continually studying as well as investing money on research after that you will swiftly fall behind. The most innovative adwords management solutions invest tens of countless dollars on proceeding education and learning. Do not be terrified to request evidence of proceeding education and learning. Besides it is you money at risk.

You can spend much less in Google Adwords as well as obtain also more clicks! Case Your Free Video Revealing the Keys of how you could Control adwords and also invest MUCH LESS cash! George Kristopher, a reputable

Digital marketing is taking the globe by tornado with continuous and continuous expansion. This has actually made it crucial for firms to understand characteristics that could help them be successful making use of the enormous potential of this electronic medium. Nonetheless, the problem that is troubling firms; especially business owners, is absence of, or entirely non-existent efficient approaches for success. This issue functions as a huge limitation as well as avoids entrepreneurs from attaining their goals.

A perfectly intended and effectively carried out technique for electronic advertising is the key for beating competition. The ability to grow in this rapidlymoving economic situation for new companies hinges on just how efficiently they have the ability to first adjust and also after that plan electronic media.

 The tilt towards digital media for entrepreneurs

Right from cellular phones to social networks, electronic devices are permeating industries like never ever in the past. Consumers as well are turning mainly to this medium for virtually every demand. So, despite whether you are a big company, a business owner, or a launch, and also irrespective of the dimension of your company, discovering electronic advertising and also after that leveraging its potential to your advantage is the demand of this hour. Involving and interacting positively with your customers are activities that can be carried out efficiently with electronic advertising and marketing.

Learn prior to your dive

Nonetheless, there is still a problem for entrepreneurs. The buzz around modern technology developments such as digital advertising is so vast that recognizing everything then selecting just what matches perfectly is complex. Merely selecting something just due to the fact that it is trending is not mosting likely to work. This may additionally lead to backfiring. Also if you employ specialists for this task, learning about the work yourself is incredibly essential.

So the essential depend on reaching the origins of the trade on your own with quality training in Digital Marketing. This could be done from some excellent as well as reputed digital advertising colleges. This tool changes virtually routinely and you should remain in sync. For this, finding out the profession can not be ignored.

Productivity

Its not about being Busy

 

“Unstoppable success even in the face of adversity is all about drawing on your resources and taking advantage of new opportunities.”

Dean Grey

At Skylab, we have a growing, but tight-nit group of core members.  Its immensely important (both for your professional development, and the increasing value of Skylab as a company) that every day, and every week, each individual team member is accomplishing definitive tasks, and producing valuable assets.

By having clear goals, and understanding perfectly the Vision and Expectations of your daily task or project, you can ensure that you stay productive.

You might think that productive just means “doing a lot of work” or “working really hard all day”.  Its far more than that, as this video should demonstrate to you:

 


Here at Skylab we want to help you create explosive productivity so you get big things done (and make your life matter).

That’s why we use the VEAC :  VEAC is at the heart of Skylab‘s Culture.  It is the process we use to go about our work day, start a new project, and communicate with each other.  Read each part of the VEAC carefully.  Incorporate these terms into your daily communication with the team and it will increases your productivity as a team and as an individual! Skylab supports all of its clients to use the VEAC model.

  • V – VISION  : Communicate and understand the scope and nature of the task or project. (Use ‘Active Listening’ skills)
  • EEXPECTATION :  Understand the timelines that your team lead is expecting this task to be done, and any required support/resources. (What will be delivered when)
  • AADJUSTMENT : If there is anything that effects the vision, expectation, or timeline while you are completing your task you will need to notify your team leader or teammates affected by this ASAP
  • C – CLOSE THE LOOP : When you feel the task is complete you must get a sign off from your team lead, and inform the other teammates involved with this accomplishment. (NOTE: Communication is not considered communicated until you have verbal or written acknowledgement or response. We operate in a fast paced situation emails, text or slack messages that are not responded to DO NOT COUNT as communication)

 

Here are 21 tips to get you to your best productivity from a leader in the self development world, Robin Sharma :

  • Check email in the afternoon so you protect the peak energy hours of your mornings for your best work.
  • Stop waiting for perfect conditions to launch a great project. Immediate action fuels a positive feedback loop that drives even more action.
  • Remember that big, brave goals release energy. So set them clearly and then revisit them every morning for 5 minutes.
  • Mess creates stress (I learned this from tennis icon Andre Agassi who said he wouldn’t let anyone touch his tennis bag because if it got disorganized, he’d get distracted). So clean out the clutter in your office to get more done.

 

 

“The only thing to do with good advice is to pass it on. It is never of any use to oneself.”

Oscar Wilde

 

  • Sell your TV. You’re just watching other people get successful versus doing the things that will get you to your dreams.
  • Say goodbye to the energy vampires in your life (the negative souls who steal your enthusiasm).
  • Run routines. When I studied the creative lives of massively productive people like Stephen King, John Grisham and Thomas Edison, I discovered they follow strict daily routines. (i.e., when they would get up, when they would start work, when they would exercise and when they would relax). Peak productivity’s not about luck. It’s about devotion.
  • Get up at 5 am. Win the battle of the bed. Put mind over mattress. This habit alone will strengthen your willpower so it serves you more dutifully in the key areas of your life.
  • Don’t do so many meetings. Having the few meetings you now do standing up – and it’s created breakthrough results.
  • Don’t say yes to every request. Most of us have a deep need to be liked. That translates into us saying yes to everything – which is the end of your elite productivity.

 

“We all naturally want to become successful… we also want to take shortcuts. And it’s easy to do so, but you can never take away the effort of hard work and discipline and sacrifice.”

Apolo Ohno

 

  • Outsource everything you can’t be BIW (Best in the World) at. Focus only on activities within what I call “Your Picasso Zone”.
  • Stop multi-tasking. New research confirms that all the distractions invading our lives are rewiring the way our brains work (and drop our IQ by 5 points!). Be one of the rare-air few who develops the mental and physical discipline to have a mono-maniacal focus on one thing for many hours. (It’s all about practice).
  • Get fit like Madonna. Getting to your absolute best physical condition will create explosive energy, renew your focus and multiply your creativity.
  • Workout 2X a day. This is just one of the little-known productivity tactics. Here’s the key: exercise is one of the greatest productivity tools in the world. So do 20 minutes first thing in the morning and then another workout around 6 or 7 pm to set you up for wow in the evening.
  • Drink more water. When you’re dehydrated, you’ll have far less energy. And get less done.
  • Work in 90 minute blocks with 10 minute intervals to recover and refuel.
  • Write a Stop Doing List. Every productive person obsessively sets To Do Lists. But those who play at world-class also record what they commit to stop doing. Steve Jobs said that what made Apple Apple was not so much what they chose to build but all the projects they chose to ignore.
  • Use your commute time. If you’re commuting 30 minutes each way every day – get this: at the end of a year, you’ve spent 6 weeks of 8 hour days in your car. I encourage you to use that time to listen to fantastic books on audio + excellent podcasts and valuable learning programs. Remember, the fastest way to double your income is to triple your rate of learning.
  • Be a contrarian. Why buy your groceries at the time the store is busiest? Why go to movies on the most popular nights? Why hit the gym when the gym’s completely full? Do things at off-peak hours and you’ll save so many of them.
  • Get things right the first time. Most people are wildly distracted these days. And so they make mistakes. To unleash your productivity, become one of the special performers who have the mindset of doing what it takes to get it flawless first. This saves you days of having to fix problems.
  • Get lost. Don’t be so available to everyone. I often spend hours at a time in the cafeteria of a university close to our headquarters. I turn off my devices and think, create, plan and write. Zero interruptions. Pure focus. Massive results.

I truly hope these 21 productivity tips have been valuable to you. And that I’ve been of service. Your productivity is your life made visible. Please protect it.

The Future of Work is changing. Are you ready?

Working Nation is one Skylab’s Client. Through the Channels section, you can access to content about leadership and productivity directly on the app. Each Skylab app provides great training and learning section related to the particular business sector. 

Here are a few coping mechanism and 8-step process for maximizing efficacy (doing the right things) from Tim Ferriss, author of the 4-Hour Workweek 

  • Wake up at least 1 hour before you have to be at a computer screen. E-mail is the mind killer.
  • Make a cup of tea (I like pu-erh) and sit down with a pen/pencil and paper.
  • Write down the 3-5 things — and no more — that are making you most anxious or uncomfortable. They’re often things that have been punted from one day’s to-do list to the next, to the next, to the next, and so on. Most important usually = most uncomfortable, with some chance of rejection or conflict.
  • For each item, ask yourself:
    • “If this were the only thing I accomplished today, would I be satisfied with my day?”
    • “Will moving this forward make all the other to-do’s unimportant or easier to knock off later?”
  • Look only at the items you’ve answered “yes” to for at least one of these questions.
  • Block out at 2-3 hours to focus on ONE of them for today. Let the rest of the urgent but less important stuff slide. It will still be there tomorrow.
  • TO BE CLEAR: Block out at 2-3 HOURS to focus on ONE of them for today. This is ONE BLOCK OF TIME. Cobbling together 10 minutes here and there to add up to 120 minutes does not work.
  • If you get distracted or start procrastinating, don’t freak out and downward spiral; just gently come back to your ONE to-do.

 

Etiquette : The Proper Behavior

 

“Etiquette means behaving yourself a little better thank is absolutely essential.”

Will Cuppy

​Anyone who has ever worked with an overbearing self-promoter knows there is a big difference between a show-off and a superstar. Downplaying your skill set won’t do much for your reputation, either. The key to shining in the office is to find a balance between sharing and bragging and focusing more on being than seeming helpful, encouraging, organized, prepared and genuine.

Here are five ways to step into your spotlight in the office by adopting the proper behavior (without turning everyone off)

Behavior

Make an effort to connect.

There is truth in the saying that people will never forget how you made them feel. Instead of rushing to your desk and putting your head down, make an effort to say good morning/hello to everyone from your receptionist to your boss and ask them how things are going every once in awhile. In doing so, you can help to diffuse any misinformed projections, build relationships with your team that will inevitably boost productivity and set yourself apart from those who only acknowledge those who can help them in some way.

 

 

Start each day with a clear purpose.

Take a few moments each morning to understand what you want the outcome of your day to be. After you have a clear picture, identify the most important tasks to take on in order to achieve it. These are the ones that will bring you to the result you want to achieve and help you stay on track when the inevitable interruptions and social media temptations begin to seep in.

 

Be reliable.

This sounds obvious, but how many people know someone who is always running late, shows up to meetings without notes or always has an excuse for a missed deadline or sloppy work? Try and bring one well thought-out idea to each meeting instead of trying to shoot off five off of the top of your head (or offering none at all) and meet your deadlines with edited work instead of trying to beat them and move to the next thing.

 

 

 

Be proactive.

Give weekly updates and take it upon yourself to lead the charge when it comes to following up on projects (before they are due). Information exchange offers a great benefit to those who are opening the lines of communication. Not only are you showing the work you have done in a non-aggressive way, you are also leading team members who may have needed a reminder or a little guidance as to how to get things done.

 

 

Do your part, but no more.

This doesn’t mean to play the “that is not in my job title” card, but more a reminder to step up and give 100% but don’t take on other people’s duties to show off or play the martyr. You want to share your knowledge and wisdom without stepping on anyone’s toes or disempowering them. Teach them how to fish and hold them accountable the same as you expect them to.

 

If you respect and adopt these simple steps, your behavior ​will change and it will results in the workplace’s harmony where each member’s behavior contribute. All of those steps can be enhanced by Gamification.

A prime example of a company who is taking the gamification world by storm is Skylab Apps. At Skylab, one great use for Gamification is by incorporating it into the workplace. It can be an asset because it can provide employees with further work-related knowledge. This could be in regards to policies, standards, performance expectations, and so forth. Gamification makes learning about these various things actually fun and engaging, which in turn produces more educated and well-versed employees.”

 

Perception in Business

 

“We don’t see things as they are. We see them as we are”

​Anaïs Nin

 

Perception is a major and old area of study in the field of Psychology. Perception is how we organize, understand and interpret the world around us: what we see, what we hear, what we feel, what we smell, and what we taste. Dependent upon the business you are in, all five senses may play a role or perhaps just one or two. There is the belief that perception alters and may distort our vision of reality, perhaps masking the truth. If people come to a situation with a preconceived notion of what should be, they might tend to see what they expect, not what is there.  So, we tend to bring to a given situation an inherent bias that may color the reality. The point of note here is that in viewing a business situation you need to see what is there, not what you expect to be there based upon previous experience, training, or expectations. That may be difficult to do.

Without a doubt, perception is a complex phenomenon influenced by personal values and/or beliefs, experience, attitude, education and training.  An individual’s level of perception also may have some hereditary basis. Perception operates in all aspects of our life: our personal life; our social life; and, most certainly, our business life.


Specifically, what role is played by perception in business? If one accepts and understands that developing a vision, or predicting where a market will develop, or identifying major trends that impact the basic fabric of society, or determining how best to take advantage of an opportunity, is an essential part of running any business, then you accept perception as a basic ingredient in those processes. Sometimes, that hunch or gut feeling one gets is a form of perception. Remember that perception is how we see things and how we arrange and interpret those things to come to a conclusion or to make a decision.  Consequently, perception is a principal ingredient in the management of a business and it can be a powerful tool in business, if properly recognized and applied.

A new wave of business leaders are doing much to change their perceptions, particularly in the tech industry, which is leading the drive for a more positive future for the human race. At Skylab, CEO&Founder Dean Grey is known in the network marketing industry as one of the most inspirational and charismatic keynote speakers and his perception relies on the idea to help others: “It’s a Reward Within Itself”.


Perception in business is a reality. It is an essential part of one’s package of business skills. It is a core competency. To deny these statements is to deny a basic attribute of entrepreneurship, leadership and decision-making. Perception is basic and integral to how we see and assess opportunities and how we will pursue opportunities. It is how we view our business environment and the elements that make up that environment both internal (staff, resources, equipment, services, products) and external (the market, the customer/client, the competition); and, it is much more.  It is also the identification and understanding of major trends, especially long-term trends, that affect the basic structure of society (aging population, empty-nesters, women returning en masse to the workforce, decline in manufacturing jobs and the increase in service sector jobs, global economics, growth in the health care industry, information technology and the trend to inter-company collaboration).

Peter Drucker, business management sage of the 20th Century, considered perception the skill essential to making bold, creative decisions. In Managing in a Time of Great Change, he said :

“Today, perceptiveness is more important than analysis. In the new society of organizations, you need to be able to recognize patterns to see what is there rather than what you expect to see.”

Peter Drucker

 

Therein lays the key benefit to applying or invoking the right perception. There also is the core problem. We need to see what is there, not what we expect to see. How do we do that? Here are a few suggestions.

Eliminating the ego in decision-making is the major component. The ego is personal baggage based on previous knowledge, previous experience and expectations. It may not be all bad, but, then again, it may. It colors one’s view and may even distort the image that you ought to be seeing.  Clearing one’s mind and taking, as much as possible, an open and simple view of the business environment, to see it as it is and not as one wants it to be is the objective.  The results of eliminating ego, hopefully, are a fresh view and through that fresh view the identification of new business opportunities.


Related to eliminating ego is this: assume nothing. Assumptions must fit reality. That means having a good grasp on your business environment: the existing situation, the opportunities for growth, what the competition is doing what the client wants (always a moving target), to mention a few. So, assume nothing; get the facts; check and re-check and check again.
Acquire a clear and working knowledge of those long-term trends we spoke of in Part One of this Article. These are the trends or shifts in society, existing and emerging, which change the basic structure of society, including the business sector. These long-term trends significantly affect the business decisions we take, or ought to take.
Perception has always been an important part of the business management decision-making process and will always remain so. Perception, appropriately understood and applied, is a key business skill and is the leading edge in recognizing and developing business opportunities.

“This gives us the opportunity to change our environment and thus, change ourselves for the better.”

Dean Grey

To learn more about the environments’ shaping towards success, follow this link 

What do you see on this image ? A rabbit ? Or maybe it’s a duck ! See ! It’s all about perception !

 

 

 

 

You can learn more about perception through the Gamified E-learning System on the Trilogy app. Skylab has worked with Greg Rex to develop this Healthy and Well Being app. 

 

 

It takes three kinds of people to create a movement.

Activists

Artists

Intelectuales

 

Very rarely do we see one individual that is able to embody all three personalities. The ones who do, you already know there names. Mark Zuckerberg, Steve Jobs, and Bill Gates to name a few. There is a common thread among all three of these unique individuals. The ability to be an artist, activist and intellectual is not something that comes naturally. In fact creativity and critical thinking in the terms of economics come from two very different sides of the brain.

So what are those special attributes that allow a person to rewrite the rules and create a movement?

This day in age, creating a movement can happen fast because information travels with greater velocity every day. This idea of leveraging technology was something that Dean Grey, the CEO and Founder of Skylab Apps understood with crystal clear clarity. Like Zuckerberg and Jobs, Mr. Grey shares the unique ability to be an artist and intelectual who’s politics are driven by a moral code, not political correctives.

 

To create a movement, one must have vision, determination, chops and be a little bit crazy for believing you will be able to pull it off. When Dean founded Skylab Apps, it was about anchoring a decision for him, planting his flag, and then burning the ships so only path was forward. Getting to that decision would require the following steps:

I started to outgrow the community I was a part of. In order to move forward, I had to make the switch from entertaining and educating people around the world to equipping people around the world.

Dean Grey

Erase the Labels

If you are not a trained musician but want to convey a message by composing a tune, don’t let the lack of a formal education stop you. Never let the question ‘Am I trained to do this?’ take root. Carve a path and walk through. This is the only way forward and create a movement

Success Tastes Sweet Only After Bitter Failure

Be mentally prepared to hear ‘No’ before you meet acceptance. Aim for rejection, it is not negative if something substantial comes out of it. Dean Grey himself had to endure failed attempts before he got to the summit. When you stop worrying about rejection, you put in your best effort.

Don’t Lose Focus on the Project’s Integrity

It is easier to fall off the wagon than getting on to it. Most people who come up with brilliant ideas after tasking initial success, lose focus on their goals and get off track. Persistence is the key. Have a small team in place whose responsibility is to assess the course of the project. Anytime they feel that the trajectory is misaligned, corrective steps can be implemented without losing time.

There Should Always Be a Scale For Measurement

Every action and idea must be scalable. When you find yourself thinking of the next big idea or about to create a movement, ask yourself “Will this be applicable to 500 people?” If the answer is no, alter the plan. If yes, improve it to fit a larger perspective.

Keep It Simple

An idea is great only when it is simplified. The more complicated it gets, the lesser acceptance it will receive. People tend to follow only those ideas which they can understand. Breaking down the idea into a simple concept also makes building an emotional connection easier.

During the inception of the idea it is pivotal to keep it centered on a core value. This core will decide if the project will go global or lose momentum.

​Dean Grey is not a lone wolf on his path to creating a movement with Skylab Apps. 

​The Skylab CEO understood that  in order to create a movement he needed to get the right people on the bus. Luckily, like attracts like, and Dean would devise the most incredible team of C-level execs, entrepreneurs and ambassadors that share the same vision that he had.

This team of Artists, Activists and Intellectuals are top performers in their space.

The Intellectuals: ​who’s former associations and employment history stem from globally recognised brands like the UFC, Fanduel, Walt Disney, Success Partners HITACHI and Nike consists of Mike Pine, Tony Chaplin, and Tony Cerqueira to name a few.

The Artists: ​A creative team of world renowned dancers athletes and entertainers that consists of 8-time goldmedalist Apolo Ohno, 5-Time world Dance Champion Jeremy WongAlex and Kyle McCarthy, and other uber talented folks

The Activists: Consisting of some rebel entrepreneurs who dared to think outside the box and chase their own dream of success. Some of
the players are Skylab CTO George Pslek, Digital marketing and sales masters Mike Filsaime along with Steve Wolf and the most cutting edge platform development and design team including Lauren Peters (formally Coca-Cola/ Wells Fargo) Bryan Farris (UC Berkley / Acumen Transit Hero) and Big Data with Sasha Treviso (Amobee).

 

This is how you create a movement.

For more information on how Skylab Apps is creating a digital movement, check out this link

Check out this TED Talks about how to start a movement.