Category: App Features

Skylab App Mobile Platform

VS.

The industry standard Mobile App.

 

Imagine a platform that allows the owner to make changes to the Mobile App in real time across 3 native platforms without ever needing to resubmit to the App Store or Google Play.

This is what Skylab Apps has created. When CEO Dean Grey set out to build a white labeled social media app where the app owner had 100% autonomy and control he ran in to a big problem. How could we deliver a custom platform if the app owner cannot not make changes to the finished product at the speed of their business or their community’s growth?

To solve the problem, Skylab Apps built a “command center” and attached it to the scalable white labeled social media platform. In essence, it is the equivalent of leasing a new Ferrari and being able to reconfigure the color of the car itself or change the side of the car you would like the steering wheel on at anytime in “real time” making as many changes as you want.

Sounds impossible right? Well, it’s not. Skylab has built it. In fact the Skylab Apps command center is so robust it gives the app owner the ability to customize the color, content, positioning and user tags… and that is only the beginning.

The idea is quite revolutionary. Skylab Apps has really built a platform, not an app. Uber is an app, you download it, use it and when the company updates it, you may see some changes. The Skylab Apps Platform is not Web based or HTML 5. The platform is built to work simultaneously across three platforms:

  • Web App (w/Command Center CMS Controls)
  • iOS
  • Android

The Skylab Apps Platform similar to Word press but for the Native Mobile App. To grasp just how big this idea is, you need to understand a little bit about the app development world itself.

15 years ago, it was somewhat difficult to build a website. There was no Squarespace or Shopify. These were ideas back then, and until the advent of WordPress, the chances of you developing a desirable and functioning website without coding knowledge or a computer science degree was about as likely as winning the lottery. At best, the chances of pulling it off on your own was slim to none. WordPress forged the path that changed all of this.

​Wordpress was open source and allowed a community of developers to create software plug-ins making it easy for user to ultimately build a website quickly with no coding experience or computer science degree needed. Later on, some for profit companies like Squarespace and Shopify that have made the user experience even more seamless.

​Skylab Apps set out to simplify the process for the end user delivering on the promise of a seamless mobile platform across all major interfaces that tackled and solved all of the major problems that exist in the mobile app development space today.

testimonial_alex“Skylab has revolutionized the rapidly growing cheerleading industry by providing cheerleaders, coaches, and gym owners the best opportunity to train, learn, and develop their skill-set as they strive to become world class athletes. By utilizing the Skylab platform, we are now able to use gamification to connect a global industry, and the result is extraordinary.”

Alex McCarthy | 5-Time world Champion & CEO / Founder of The Cheer Apps

Big companies are catching on too! Skylab Apps has a growing list of some major clients including Amway, Allysian Health Sciences and Jack Canfield Companies. In addition to the mounting success of Skylab App, the are attracting some huge talent from companies like Walt Disney, UFC, Fan Duel and HITACHI. Take a look at the Executive team and check out the endorsements they have gotten so far, it is nothing short of amazing!

Paul Becker3“Skylab Apps technology gives me the platform to engage with my community through chat, trainings, and recognition all while giving my community a place that isn’t bombarded with traditional social media noise.”

Apolo Ohno | Short Track Speed Skater and an eight time medalist in the Winter Olympics / Co-Founder of Allysian Sciences

Skylab Apps understand trends at cellular level.

“We do not guess, we spot the trends and strategize.”

​Dean Grey  | Skylab Apps CEO

Here is some Quick History For you:

  • The internet became mainstream in 1999​​
  • WordPress was start in 2003​
  • ​Today 27% of the internet is powered by Wordpress sites. 
  • ​Mobile Apps are a $77 Billion Market currently and expected to grow to $101 Billion by 2020

The only tech out there even close to what the Skylab Apps platform does is already antiquated or at best years behind what has been created by Skylab. 

​For more information or to request a demo to see the platform, please visit www.Skylabapps.com

The Mobile Platform Era is here

The number of mobile platform users today is greater than the number of desktop users!

 

Consequently, businesses have realized the need to effectively use mobile channels platform for attracting customers. They have started new operations (or scaled existing ones) through mobile websites and mobile apps.

“Mobile devices have already ingrained themselves into our daily lives and business are realizing that this is something that can work to their advantage.”

Dean Grey, Entrepreneur, CEO & Founder of Skylab apps

While businesses with large wallets can afford to employ both mobile websites and apps platform, other companies might have to choose one of them. The choice between mobile apps and websites depends on their cost, usability, required features and the audience they serve.

That being said, studies show that users prefer mobile apps platform more than mobile websites. This makes for a strong reason to have mobile apps for reaching out to potential (and existing) customers.

In addition, there are various other reasons, too, that make mobile apps better than mobile websites platform.

#1 Mobile Apps Offer Better Personalization

Personalization is about offering tailored communication – Smart Chat – to users based on their PIIP (Proximity, Identity, Interest and Performance)

“Personalization is critical in making a mobile User Experience delightful”

Anthony O’Donoghue

 

With mobile apps, it’s easy to treat users with a personalized experience.

Mobile apps can let users set up their preferences at the start, based on which users can be served with customized content. Apps can also track and observe user engagement, and use it to offer custom recommendations and updates to the users. Furthermore, they can also identify location of the users in real-time to provide geography-specific content.

However, improving user experience is not the only purpose that personalization serves. It can also help improve conversion rate of apps:

When users are pampered with personalized content, they have a higher chance of making a conversion.

 

 

At Skylab, visuals and layouts are customizable, but the underlying structure is stable & standard. This creates total control for the client – flexibility within a proven and tested framework.

This is a massively-disruptive model

#2 Ease of Sending Notifications

For the last couple of decades, email has been the most widely-used business communication tool. Businesses have extensively used email (some almost abused it) to reach out to their users. As a result, email has lost the effectiveness it once had; its open rates and click rates have constantly dropped.Well, there’s no reason to worry.

Push notifications

 

The notifications are of two types: push and in-app notifications. They both are exciting alternatives for communicating with app users in a less intrusive manner.

 

The ability to send instant, non-intrusive notifications to users is so desired that it is one of the major reasons why many businesses want to have a mobile app in the first place.

In-app notifications are the notifications which users can only receive when they have opened an app.

 

In-app notifications

 

 

 

 

Push notifications, on the other hand, are those notifications which users can receive regardless of any activity they are doing on their mobile device. There have been instances where the push medium of notifications has delivered click-through rates of 40%.

At Skylab, we’ve got the full suite: outside the app, inside the app, and a master control center.

Notifications are the primary way users get information about activity in their apps. 

 

 

#3 Making Use of Mobile Device Features

Mobile apps have the advantage of utilising features of a mobile device like camera, contact list, GPS, phone calls, accelerometer, compass, etc.

App using native feature : the camera

Such device features, when used within an app, can make the user experience interactive and fun.

Moreover, these features can also reduce the efforts users would have to make otherwise. For instance, users completing a form on a banking app might need to submit their photograph for completion of the process. The app can let users take help of the camera of their mobile device to capture and submit a photograph.

“Apps can utilize native features of mobile devices to enhance User Experience.”

Anthony O’Donoghue

The device features can significantly shorten the time users take to perform a certain task in an app, and can even boost conversions.

Add-on: Mobile websites platform can also use some features of a mobile device like camera, GPS, etc. Still, there are technological constraints in utilizing all the multimedia features of a device (which mobile apps can use).

Skylab has worked in the development of BlowBunny app. We use the native features which had been shown above to create Voting Contest. It’s one of the Gamification add-on features that Skylab can provide.

You can see the most recent posts and -following customizable tabs- the Leaderboard with the actual ranking, your own posts and the winners from the past weeks.

This fun contest renews every so often – admin choose the timeframe – and the winner earns a reward!

Customize the How to Win screen to display the contest info and reward

 

 

#4 Ability to Work Offline

It is probably the most fundamental difference between a mobile website and an app.

Although apps too might require internet connectivity to perform most of their tasks, they can still offer basic content and functionality to users in offline mode.

“The beauty of mobile apps lies in their ability to work even in offline mode.”

Let’s take the example of banking app again.

The app can provide features like tax calculation, instalment calculation, and determination of loan limit. These features can work even without the help of an internet connection.

Add-on: Even though mobile websites platform can use caching to load web pages without an internet connection, they can only offer limited functions.

#5 Freedom in Designing

Even with all the technological advancements in web designing, mobile websites have to rely a lot on browsers to perform even the most elementary functions. Mobile websites depend on browser features like ‘back button,’ ‘refresh button,’ and ‘address bar’ to work.
Mobile Apps don’t have any of these restrictions.

A mobile app can be designed with a lot of elaborate functions, based on advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more.

Apps can use these gestures to offer innovative functionality that can help users perform a task better. For example, an app can let users move to a next or previous step using the swipe gesture.

 

 

Skylab gives you the ability to modify colors/branding + actions + bottom/side menu navigation.

 

#6 New Branding Experience

Since a mobile app is distinct from a company’s website, it has the liberty of offering a new branding experience to users. It means that the company can experiment with new branding styles for the app, which can be different from the regular brand style of the company’s website (or the company altogether).

Going a step further, companies can build mobile apps specifically to transition into a new brand style for themselves.

“Mobile apps can be used to create a distinguished brand for your product/service.”

Additionally, a mobile app can also allow users to customize its appearance, as per users’ liking. This can further help in the personalization front of the app.

Add-on: The concept of microsites work on similar lines. Microsites offer a distinct brand experience to users, as compared to their parent sites. They are often used to promote a sub-brand, an event, or a newly-launched service. 

Skylab can implant a social media page and any website directly into the app. This enhances User Experience.

 

 

 

On this screenshot of the Allysian app, the Action-Buttons can be set in a different way and the different tabs at the bottom of the app as well

 

 

 

 

Allysian Science is One of the Skylab’s Clients. Its mission is to maximize human potential through advanced science and education, enabling people to become the best at whatever they choose to be.

 

Skylab provides to the Admin a wide Platform Settings Control as seen in the previous point. Admin can optimize and change the display as they wish.

Different courses and lessons about Allysian

 

 

The Brand story, aspirations, clients & partners, testimonies and others branding experience can be available with great refine design and layout on the app. New users can easily access to those in the Training tab. Each lesson give credit to the reader by just indicate that it has been completed. Each completed lesson will be displayed on the Recognition Wall where every users can like, comment and access to.

 

 

 

 

#7 Users Spend More Time on Apps

Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites.time spent on mobile apps

“In today’s market, in order to be a successful company it is essential to go mobile”

Dean Grey

Moreover, the average time users spend on mobile apps is also increasing — rising by 21% in 2015 from 2014.

Note: A point to consider here is that users spend a majority of their time on gaming apps and social media apps. Skylab has merged both of them to create a Gamified Social Media.

However, we also don’t have data telling us which mobile websites users visit more often (out of the 14% of their time mentioned above). Hence, it’s not possible to make a comparison.

#8 New Stream of Conversions

If you’re looking to increase conversions, mobile apps platform can be a great medium to push users down the conversion funnel.

Mobile apps can be used to acquire both top-of-the-funnel (ToFu) and bottom-of-the-funnel (BoFu) users.

For instance, utility apps can bring-in ToFu users, which can be later nurtured into BoFu leads. On the other hand, apps like eCommerce already have BOTF users, who have a higher possibility of converting.

Add-on: Since mobile apps are much more targeted in nature (through their content and utility), they can be used to tap specific users in the funnel. Mobile websites, in contrast, reach out to a diverse set of audience.

With Skylab, you already have a community of BoFu and ToFu. Those Users will jump on your app when it will be launched ! Companies focus on capturing new customers, but successful brands knows the importance of retaining & rewarding existing customers.

 

If your user base does not feel a compulsive need to check your app multiple times a day, you are unable to compete. We leverage this need for frequent engagement, exploration, and unpredictability.

 

#9 Brand Presence

App icons

Users spend a substantial amount of their time on mobile devices. It’s safe to say that many of the users encounter the apps they’ve installed on their devices, almost every day. This regular encounter can be viewed as a branding opportunity for the apps. For the record, a study shows that U.S consumers spend 5 hours on their mobile each day !

Even when users are not actively using a mobile app, they are still reminded of the brand associated with the app. The icon of the app acts like a mini-advertisement for the brand.

“Mobile app icons can work like innovative ad-banners.”

The Allysian Logo is its Brand’s Identity

The presence of an app on a user’s device helps influence user’s perception about a brand, subconsciously.

All of these Apps’ Logos become their own Brand Presence

This user behaviour can be linked to the Signal Detection Theory, which suggests that users process even those ads which they’ve ignored at some level in their minds.

 

 

 

With Skylab platform, we have implanted a Gamification Engine with gamified features to add value on what is already on the mobile market. This increases the companies’ value. 

#10 Apps Can Work Faster Than Websites

A well-designed mobile app can perform actions much quicker than a mobile website.

Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. For this reason, data retrieval happens swiftly in mobile apps.

Apps can further save users’ time by storing their preferences, and using them to take proactive actions on users’ behalf.

There is also a technical justification as to why mobile apps can work faster.

Mobile websites use javascript code to perform most of their functions. And the framework that mobile apps use can run almost five times faster than a javascript code!

“So, mobile websites are technically slower than mobile apps!”

While all this is happening in the background, users get to complete actions quicker on the front-end of mobile apps, again contributing to a delightful user experience.

 

Mobile App v/s Mobile Site — What Should You Choose?

Developing both mobile website and mobile app for your business can prove to be a costly affair. You might have to choose one of the two channels, based on your budget and business goals. While both channels have their own pros and cons, mobile apps, especially, can help you get higher conversions. Mobile apps offer greater personalization and operational efficiency, along with multiple other exclusive features.

 

At Skylab apps, we provide Mobile & App platform according to the client’s needs. We also bring an essential interest to the native features and add-on features which mobile platform can provide and support (Smart Chat, Notifications, Smart Tags…). Skylab has truly understood and incorporated all of these points we’ve just gone through.

 

Smart Chat – Finally, a chat app for professionals

Chat applications are surpassing email as the preferred mode of digital communication, but Smart Chat is changing the chat game all together.

It is instantaneous, personal, and capable of sending ever-larger files and different kinds of content. Skylab’s platform provides robust chat features that allows users to expand their communication abilities.

Simply put, when the founder of Skylab Apps Dean Grey was back stage at an event he was speaking at when it hit him.

“Why can’t I press a couple buttons on my phone and send a message to a specific group of people. For example what if I just wanted to message all of my people in Australia who are female, why doesn’t that tech exist”

Dean Grey – Skylab Apps CEO

In that instant the idea of Smart Chat was born. Unlike other chat apps, Power Chat works in ways that other chat apps don’t. It is well that out, and

​Skylab’s platform provides the most robust chat features on the market today. In fact some of these features aren’t even available in Facebook Messenger, Whatsapp or any of the major chat applications on the market today!
Power Chat
This allows users to expand their communication abilities. Like other social media chat functions, community leaders and members can send text and pictures.

The most notable features in the Smart Chat Feature are:

  • Performance Chat
  • BCC (Blind Carbon Copy)
  • Broadcast mode
  • Group Chat (Explode and Snooze)

​Here at Skylab Apps, we realized that companies like Qualcom, and Boeing are not going to use Facebook messenger to communicate among their departments especially when having conversations where they are talking about intellectual property or a topic the would require a national security clearance to talk about.

As we continued our quest, we realized that a need for a chat feature is applicable to any vertical or industry where the company and or clients, customers or fans of that company want to forge a deeper relationship more exclusive then a facebook page. American author, motivational speaker and Chicken Soup for the Soul author Jack Canfield has a very successful seminar and corporate training business. His company wanted a way they could have specific conversation in real time. Our chat feature delivers results in big way.

For the canfield companies, there are many layers of ranks among trainers and students. At some point, it becomes very cumbersome for a company to constantly need to origins this information simply to be able to get the right information to the correct people in a timely manner. We solved this problem for them by giving them a way to sort through their people via smart tags. On the Skylab Apps platform, users organize them selves when on boarding to the app so the company does not have to. Once there, the company can easily communicate with the people they need to in real time within 3 clicks of a button!

In addition to having a chat feature, Skylab Apps took 4 steps farther. This isn’t your grandpa’s application, this is SMART CHAT, and here is everything it does beyond just chatting.

Performance Chat

Imagine if you could create a group chat that auto selected & removed people in your community based off their performance inside your world!

BCC Function

Skylab has also included a BCC function – it makes large-scale communications feel personal, and protects the privacy of all other participants in the chat. Send the same message to a group of people without exposing who the other recipients are.

Broadcast Feature

The most groundbreaking chat feature, however, is the ability to Broadcast. Broadcasts are ideal for sending updates to a huge audience without having to worry about individual replies – recipients cannot reply. A broadcast message allows a community leader to contact a large group of people without making their personal contact information available to the masses.

Skylab Apps Power Chat

Group Chat Feature

Skylab’s platform has given this same advanced treatment to straightforward group chats as well. With the ability to add and remove participants, and to snooze and explode messages, even the most standard group messages are anything but.

 

The Chat feature is incorporated into each app and web platform. Skylab’s Clients like AllysianGood Lovin’ Food and Trilogy are already available on iOS and Android with the Smart Chat usable as seen in the screenshots seen above.