Category: Sales And Marketing

The Science of Engagement explores the way that technology is being leveraged to quantify the interaction between brand and consumer.


When boiled down, the Science of Engagement Looks to answer two pivotal questions:​​

  • Can you turn followers into co-creators?​​​

  • ​​What is the value of increasing engagement from monthly to daily active users?

To answer these questions, we need to give The Science of Engagement some context. Gamification is the new normal and these tactics are being used to compete for your audience’s attention. At it’s root, the science itself is centered around brand advertising effectiveness and user behavior. The conduit for measurement, however, is being defined on a daily basis by developing technologies emerging from the tech sector. Here are the main points to look at.

Platforms are the new disruptors 

“The basis of disruption is that competitors are creating new markets. The playing field is changing, not the product or service. And few incumbents can afford the breadth of imagination to envision a new playing field.”
― Haydn ShaughnessyPlatform, Disruption, Wave: How the Platform Economy is Changing the World

As author Haydn Shaughnessy states in his quote above, the playing field is changing and causing disruption, but not the product or service itself. Case and point: What does the largest hotel chain and the largest taxi company in the world have in common? Both Uber and Airbnb do not own a single property or a car that they rent out to consumers, yet they now dominate both of their industries. Similarly, mobile platform creator Skylab Apps is becoming the platform influencers and brands go to build and own their tribes.

The Science of Engagement

​Skylab Apps has created a white-labeled social engagement platform that allows clients to leverage a multi-million dollar platform to create eco-systems similar to companies like Uber and AirBnB at a fraction of what it would cost a company to build on their own.

Everyday enterprise brands tell us they think the Skylab platform is quite remarkable as it solves some of their toughest ‘pain points’ around communication and engagement with key stakeholders like employees and customers.

– Ferris Thompson, CRO Skylab Apps

​This concept is hugely disruptive as it would give power to just about anyone with a few thousand bucks and a desire to engage their tribe or community to get on the playing field.

The most exciting part about the Skylab Apps platform is it’s ability to help organizations and causes meet their mission through learning the science of engagement and applying it through technology.

If you’re going to make it rain, you better own at least one of the buckets. Influencers and brands desire to drive their existing communities from all forms of media and into a playground ( platform ) they control. For the first time, they have the ability to train, track, reward, and recognize their tribe and co-creators through the Skylab Platform.​

– Dean Grey, ​Founder of Skylab Apps 

Own Your Tribe

By default, we usually don’t own our tribe or the game board that we are playing on. Influencers commonly use social media like Facebook Groups ​or meetup.com as a way to manage and grow their community. Through understanding ​The Science of Engagement, influencers can make the quantum leap of graduating their followers from 3rd party platforms that limit their engagement to their own digital sandbox where they can own the platform, and ultimately turning their tribe and co-creators in to a referral army that organically grows and out-performs paid advertising.

An influencer doesn’t need a million followers accomplish this either, Tim Ferris commonly quotes Kevin Kelly’s book 1000 True Fans stating very simply that:

A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, video maker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.​

Companies like SkylabAirBnB and Uber understand that their platforms have to meet their user’s needs. More importantly, they need to keep their users engaged for long enough to take an action, and then measure those actions. This empowers tribes, co-creators, and any part of their respective communities to get involved. For Uber, it’s a new driver, or a new rider. For AirBnB, a new client can mean a homeowner or renter. On the Skylab Platform, this engagement between brand and communities can mean a variety of things based on the client’s business model.

Skylab Client Case Study

​For Allysian Science, leveraging the Skylab platform did amazing things for their community. The platform created some incredible results in the form of DAUs (Daily Active Users) and MAUs (Monthly active users.) Seen here is an example of one of the Allysian distributors mobile profile. From the dashboard view, you can find all kinds of information about the user: How many actions they have taken, what they did, courses they completed and even how many times they shared the application with others.

​Sure, Having a platform that collects data is great… Being able to have access to all that data makes things really interesting…

How about the ability to decide “what” data actually gets collected, and, get ready for the mind blower……  Actually have a gamified platform that creates the kind of engagement that has users like Roslyn coming back 460 days in a row. KABOOOM


Apolo Ohono, eight time Olympic Champion and Co-Founder of Allysian Sciences

“Skylab Apps technology gives me the platform to engage with my community through chat, trainings, and recognition all while giving my community a place that isn’t bombarded with traditional social media noise.”

The CheerLife; another company using the Skylab platform has created an an industry specific app for the Cheer community. For the last 4 years, in the U.S. alone, an average of 410 people join cheerleading everyday. 75% of cheerleaders consider it important to keep up with the latest trends because cheerleading has a role in many team sports, in addition to cheer-specific competitions, participation requires year-round dedication.

CEO of the Cheer apps had this to say about Skylab:

Skylab has revolutionized the rapidly growing cheerleading industry by providing cheerleaders, coaches, and gym owners the best opportunity to train, learn, and develop their skill-set as they strive to become world class athletes. By utilizing the Skylab platform, we are now able to use Gamification to connect a global industry, and the result is extraordinary.”

Alex McCarthy Co-Founder of CheerLife about Skylab

​​This is the Science of Engagement being defined right before your eyes, and it is only happening like this on one platform, the Skylab Apps platform.

I definitely dislike to see people get duped by adwords monitoring solutions that do not live up to the principles of adwords monitoring. Not only do these certain business injure their customers but they likewise hurt the entire adwords administration industry by offering the rest of us a negative track record. I am composing this short article to show you specifically just what to look for so you won’t get burned by sorry, so called “adwords monitoring”. I will show you exactly what to look for so you can be certain to locate a top-of the-line adwords administration service.

There are 5 details, really important things you should seek when picking a high quality adwords monitoring service. While it can be quite complicated to recognize these 5 essential points or processes rather, I will certainly inform you specifically just what inquiries to ask so that you will discover an adwords administration solution that is absolutely expert as well as in addition to the adwords video game. Real Adwords professionals can respond to the adhering to concerns. Be sure to ask and also get the answer to every one of these questions prior to you dare outsource your adwords monitoring. If the adwords management solution agent can answer these 5 concerns with responses comparable or similar to the ones below, I ‘d claim you are in excellent hands.

Do You Deal Split Testing? What is the significance of it? To start with, the representative needs to obviously response. “Yes” to the hand component of this concern. Split screening is an essential part of effective adwords administration. Split testing is exceptionally crucial due to the fact that it assists find which ads are most reliable as well as which ads attract one of the most clicks. It also assists decrease click costs because Google incentives much better doing ads with lower click expenses and also greater advertisement placement.

Exactly how do you arrange my adwords campaigns? Adwords projects must be arranged as well as totally repositioned to ensure that the keywords are divided right into very carefully knit, appropriate adgroups. It is essential that the leading performing key words are taken into adgroups of their own in order to achieve best relevancy.

What steps do you take to Maximize my Advertisements? Don’t be tricked if an associate claims, “We understand precisely which headings transform the ideal and we understand the best ways to create expert advertisement copy. Blah blah blah.” That is crap. Maximizing ads suggest insuring the key phrase browsed on programs up 3 times in the advertisement; as soon as in the headline, when in the advertisement message and when in the screen LINK. Google rewards these kinds of advertisements with higher ad positioning and also reduced click prices. Google likes significance. Likewise Insure that the adwords monitoring service composes a details advertisement for each keyword phrase you have. Anything less is merely lazy.

Exactly how Do You Change My Bidding? What’s one of the most reliable kind of bidding process in Google adwords now? Its certainly bidding using Google’s Conversion Optimizer. If they don’t mention anything concerning that after that think just what? That adwords administration solution is formally out-dated! Any type of professional adwords monitoring service understands bid administration with Google’s Conversion optimizer is the method to go. Absolutely nothing else defeats it.

Just what Proceeding education does your personnel experience? You ‘d much better think continuing education and learning is a massive component of successful adwords monitoring. The Google Adwords globe is always transforming. If you’re not continually studying as well as investing money on research after that you will swiftly fall behind. The most innovative adwords management solutions invest tens of countless dollars on proceeding education and learning. Do not be terrified to request evidence of proceeding education and learning. Besides it is you money at risk.

You can spend much less in Google Adwords as well as obtain also more clicks! Case Your Free Video Revealing the Keys of how you could Control adwords and also invest MUCH LESS cash! George Kristopher, a reputable

Constantly looking for sales in Singapore? Do your ears perked up and also eyes gleamed when you see discount rates or warehouse sales current? Well, there is absolutely nothing incorrect in that due to the fact that every Singaporean likes an excellent sale!

Exclusive online sales clubs have found their location in Singapore which offer huge discounts in their day-to-day sales because basically, there are a lot of bargain seekers in Singapore, an area that seems to be having sales throughout the year. From tiny retail electrical outlets to established chain store or countless blogshops and also private on-line sales club, customers remain in for a great price cut almost everywhere.

Sales in Singapore are seasonal in nature. Considering the end of the year, brand names will be getting rid of stocks as well as this corresponds well with the yearly Singapore Christmas Sale that is embraced by every brand name and also store as they capitalise on the Christmas buying. As soon as that is done, we get to completion of period sales as well as in Singapore, consumers are not decreasing even after their Christmas shopping spree as a result of better discounts.

As Singaporeans commemorate the New Year with aplomb, one expects the shopping euphoria pass away down however the begin of the year just brings after even more anticipate shoppers in Singapore. January still sees several stores clearing their stocks and also holding last price decrease sales. While they are bringing in brand-new collections, it is these period where brand names get ready for the Lunar New Year with just what else, the Lunar New Year sale !! With most of Singapore’s populace composed of the Chinese, this is one sale that will see lots of earnings for sellers.

It gets much better as completion of May gives Singaporeans what is perhaps the biggest and most awaited sale in the fiscal year; the Great Singapore Sale! Beginning at the end of May as well as running all the means through July, this mega sale is an island-wide event and also almost every brand name as well as shop will be whipped into this whirlwind of big price cuts, severe decrease of rates as well as absolute deals.

You could be sure that on the internet shops are not lost in all this, with the discount rates in their everyday sales easily matching a few of the biggest bargains you could discover in the stores. Yet this is just the tip of the iceberg in terms of clothing sales, as there are customer electronic sales in Singapore such as the Harvey Norman Sale, Courts Mega Sale along with the huge IT Fairs that occur as soon as every 3 months.

Foxysales, a Singapore based on-line purchasing store, permits Singapore Sales, less expensive, Shopping Singapore with great option, far better discount rates describing that Singapore online buyers favor to patronize a regional on-line store.

 

There’s little uncertainty Internet advertising and marketing is the best means to acquire additional exposure for any type of service. The keys to success are obtaining ample training to learn more about available methods; just how they function; and how you can interconnect them to take full advantage of on-line exposure.

Executing Web advertising strategies can be perplexing. There are dozens of options and methods which make it tough to determine which approaches are best suited. One of the easiest solutions is to deal with an on the internet advertising specialist.

Experts can analyze marketing strategies to determine which online techniques would enhance promotions already in location. They could supply advertising training courses to team member as well as assist in the development of a strategic advertising management system.

Maybe the best challenge of Web advertising is discovering time to handle several jobs. Almost everyone undervalues how taxing internet marketing is. Each approach could quickly be a fulltime job, so it’s essential to have sufficient staffing.

The bulk of organisation proprietors discover it advantageous to turn projects over to an on the internet advertising and marketing firm. While it can be a lot more costly to work with experts, the procedure of incorporating a selection of strategies will be quickened as well as the expense for training staff members could be removed.

< br/ > Owners that choose to enter this venue without expert aid will need to offer training in search engine optimization (SEO) and also Web advertising methods. It’s essential to get marketing training courses from individuals that have considerable experience and a strong track record of success.

There are training programs supplied for every single technique. Several of the much more preferred subjects include: Search Engine Optimization, web style, article advertising and marketing, video and podcast advertising, regional listings, web link structure, mobile advertising, and also social media sites marketing.

< br/ > Browse engine optimization need to go to the top of the list. Search Engine Optimization is used with all kinds of online content to inform internet search engine how material must be indexed. Lots of people find it much easier to find out Search Engine Optimization strategies in a class setting that offers communication with the teacher. Programs are available at regional universities, training workshops, as well as could be hosted at the office.

< br/ > Online video clips are a popular choice due to the fact that they usually go viral. Video clips could transform a business right into a home name overnight, so it is wise to require time to learn how you can profit from this robust marketing technique.

Although creating video clips has actually been simplified by sophisticated technology, it’s ideal to leave advertising and marketing videos in the hands of experts. One alternative to reduce production costs is to collaborate with amateur videographers that wish to broaden their portfolio. One more is to collaborate with university student studying videography.

Making audio podcasts is another reliable marketing technique. Podcasts can be utilized to supply information to customers. This location is suitable for producing a Net radio show; product paid announcements; concern as well as response sessions; and sharing interviews with industry experts.

< br/ > Social media site advertising and marketing has transformed the way organisations involve with consumers. Social media platforms enable owners to engage with people in a relaxed and also pleasant atmosphere.

< br/ > Social advertising supplies unlimited opportunities for getting to the masses. Participating in social marketing could be rather time-consuming, so it’s essential to develop a strong strategy and also have adequate staffing onboard to maximize possibilities.

These techniques are the basics of Internet marketing. Incorporating numerous strategies could be a massive job, but creating a strategic marketing plan as well as support team will aid company owner accomplish their objectives as well as improve sales earnings.

A CRM or Client Connection Administration option is certainly among the crucial demands for any kind of organization. Hence, it is the most effective time for SMEs to properly release it in their system to reap its benefits, with the aid of a CRM Growth Firm. Picking a CRM solution doesn’t complete the task instead it initiates the task of choosing a release method. The deployment technique for a CRM option could either be organized Software application as a Service (SaaS) or on-premise where managers appreciate the freedom to hold the CRM remedy themselves. Generally many CRM remedies could be limited to one release approach so it is very vital to figure out the most effective release method for your CRM options: Software program as a Service (SaaS) or On-premise.


Enterprises, whether little or big require different levels of control for implementation of CRM service. Both cloud-based SaaS and On-Premise implementation methods have their very own advantages. You have to recognize your needs, before choosing a CRM Growth and Deployment version. Typically, cloud-based SaaS releases the employees to concentrate on deployment instead they could concentrate on other core features. The web server parts are taken care of by product specialists. On the other hand, organizations trying to find the greatest amount of control over their CRM service can choose On-premise deployment methods. This is usually liked by many organizations considering that it enables business owners to maintain the control within their intranet only.

Here are a few pointers that could help you make a decision in between Software application as a Service (SaaS) or On-premise deployment approach. Nonetheless, you need to employ a CRM Development Firm, which could lead you in the selection process.


1. SaaS could match your requirements if your organization doesn’t have sufficient internal staff and also equipment support, whereas On-Premise could work better if you have appropriate internal team as well as assistance to deploy CRM option. In instance of On-premise deployment method, internal IT personnel job on all functions of deploying a CRM solution.

2. SaaS can fit your company if you are searching for an implementation method for a short-implementation amount of time. For this, the company will have to pay month-to-month software application charge.

3. SaaS is best for your company if you’re looking for a release approach which doesn’t need a huge ahead of time investment instead requires regular monthly payments. On the various other hand, On-premise implementation technique calls for ahead of time settlement with long-term expense advantages.

4.On-Premise functions best if you need huge customization to support your company procedures as well as have information accessibility has to sustain various other applications, such as ERP. On the other hand, SaaS doesn’t sustain substantial customizations.
How you can choose? Considering that both implementation techniques a

re advantageous so the significant concern is that ways to choose the ideal. You could begin by identifying the protection and control demands of your organization. Besides this, the following step is to establish the IT personnel that will certainly be dealing with CRM solution and their availability. One huge consideration is to determine your CRM Development version the financial investment demands of the organization; whether the company has the ability to make big upfront investments or locate a monthly software charge is better.


For me, I want a CRM that sales people will actually use. These days there are a lot to choose from. For me, I want something that is simple, and ready to go with integrations I actually carte about right out of the box.

Base CRM has been the answer to the solution for me and my team over the past 3 or so years. If you need a high level enterprise solution like Sales Force, ok great, but get ready to Drop 20k on set up costs, 100 working man hour on set up and then good luck getting you sales team to actually use it. But if you need, you gotta do what you gotta do! Check it out byimgres clicking here or on the picture below. 
Either way, choosing correctly and taking your time will be the best decision you will ever make in choosing a CRM for your company!!!

The Center for Sales Strategy – Sales Strategy Blog

 

I am really good at showing up on time, coaching people, planning jam-packed vacations, coming up with creative gift ideas, and breaking down something complicated into the key points that everyone needs to understand. Those are my talents—the things that I do well. Maybe even better than others. And, if I really thought about it, I could probably even think of a few more things to add to my short list.

Now, ask me to make a list of things I’m not very good at—the things I’ve worked hard at but never seem to be able to do as well as others…. Well, that could go on all day! Playing tennis, building budgets, writing in straight lines on a white board, singing in tune…. Seriously, I could fill the page!  While practice might make me a bit better, I will never achieve greatness.

And as much as that bugs me, it’s pretty normal. We all have strengths but we have MANY more weaknesses than we have strengths. And that’s okay, because no one succeeds based on their weaknesses.

Just some thoughts!