The Word Digital Marketing is a Buzzword and thrown around a lot in today’s market place.
The digital marketing world can be an endless abyss of information. Knowing what actually works and how much time and money a company should spend towards it can be daunting.
As a sales and marketing professional it made sense for me to make the transition from marketing strategies of the past to a modern online approach to generating leads and sales for products and services. I took the step of becoming Google Adwords and Analytics certified so I could put some credibility behind my abilities in digital marketing.
Now, much like a college degree can persuade an HR manager to hire you, being certified does not mean that an individual can successfully run your companies digital marketing campaign. Digital marketing is a moving target that changes daily. Staying current on trends in the market place and understanding how to interpret consumer analytical data for the specific purpose of turning raw data in to successful marketing campaigns is the secret sauce for any digital marketer.