The Word Digital Marketing is a Buzzword and thrown around a lot in today’s market place.
The digital marketing world can be an endless abyss of information. Knowing what actually works and how much time and money a company should spend towards it can be daunting.
As a sales and marketing professional it made sense for me to make the transition from marketing strategies of the past to a modern online approach to generating leads and sales for products and services. I took the step of becoming Google Adwords and Analytics certified so I could put some credibility behind my abilities in digital marketing.
Now, much like a college degree can persuade an HR manager to hire you, being certified does not mean that an individual can successfully run your companies digital marketing campaign. Digital marketing is a moving target that changes daily. Staying current on trends in the market place and understanding how to interpret consumer analytical data for the specific purpose of turning raw data in to successful marketing campaigns is the secret sauce for any digital marketer.
Scope of Work
I was contract by Sundance Organics to consult on a direct-to-customer subscription organic fruit box subsidiary. The scope of my work included:
Sales is sales, marketing is different, but they get lumped together all to often.
I am a veteran sales professional, make no mistake about it. I learned early on in life that the best sales people understand marketing well, and that a comprehensive understanding of marketing science will push you to the top of your game in any sales organization. If you didn’t want to sit through the 8 minute video, I totally get it, but if you did, you know a lot more about me, and some of the sales and marketing accomplishments and experience I have under my belt.