Fruit Box

FruitBox is a monthly subscription box company that sells organic farm-fresh fruit via their eCommerce site

Scope of Work

I was contract by Sundance Organics to consult on a direct-to-customer subscription organic fruit box subsidiary. The scope of my work included:

  • Setting up S-corporation and legal entity filing
  • Create proof of concept model
  • Design logo and eCommerce subscription website
  • Perform SEO and create entire social media profile for company
  • Implement initial PPC advertising campaign and hand off to contractors

All Else Failed Ind.

Lifestyle clothing brand that sold apparel throughout the US and Europe.


I launched AEF Ind. from the ground up at 19 years old. All Else Failed Ind started as a company that made merchandise for local L.A. Punk Rock Bands. Initially the business plan was to make clothes for local bands but then morphed in to it’s own separate lifestyle brand reaching across the U.S.A. and Europe. This was my first entrepreneurial endeavor where I was able to get some real world experience on how to run and operate a business from the ground up.

Here is the short list of tasks I handled on a daily basis:

  • Oversaw daily operations, including employing and managing staff, managing inventory/shipping, and economic forecasting.
  • Managed eCommerce and all sales and marketing with wholesale and retail vendors
  • Ran a small sales team of about 3-5 people who represented new client and customer acquisition
  • Event planning for fashion trade shows and were a major sponsor on the Vans Warped Tour in 1999 and 2000.

FX365 Institute

The Fx365 Institute is a currency trading school in San Diego CA. They offer the following to their students.

  • Proprietary Forex trading / charting software.
  • 24/7 Virtual Classroom, our online Forex School.
  • FX LIVE, the premier “student-only” private LIVE forex trading room broadcast that airs daily.
  • Mentorship and Instruction from content certified Professional forex traders.
  • One-of-a-kind forex courses and continued education!

This was a full service and complete long term marketing and branding consulting project for me. I worked with the FX365 Institute for 2 years almost exclusively. I created their entire on boarding and sales process front and back end. I also created the content delivery and virtual classroom platform. You will catch me in a series of marketing videos shot for the company. To see the entire scope of the work performed check out the marketing and student sites.

Our little tech start-up.. 

Roommatefax is a tech start-up from Southern California that matches roommates together based on personality profiling and other specific factors. This was a pet project of mine that I co-founded with my partner Candace Covington. Currently we are seeking funding to bring the company to life. A good part of the technology has been developed. If you would like a demo of the tech, please submit a contact request.


RevvNRG: Healthy Energy Drinks and supplements for a fit lifestyle.

RevvNRG is a health and wellness company out of Twin Lake Minnesota. We assisted in a comprehensive consulting contract with them consisting of everything from research analytics, company comparison research, Logo, brand and complete product box design.

Revv Worldwide ships it’s products to the USA and all of its territories and Canada. As a contract consultant for the company, I did a range of tasks including:

  • Web Development
  • App Development (Contracted)
  • Video / Commercial Production and Post Production
  • Created Content and site for Virtual Distributor Training
  • Brokered Merger with Ariix International (Purchased RevvNRG in 2014)
  • Built sales training systems training distributors in to the thousands in 4 countries and 2 languages.