Fruit Box

FruitBox is a monthly subscription box company that sells organic farm-fresh fruit via their eCommerce site

Scope of Work

I was contract by Sundance Organics to consult on a direct-to-customer subscription organic fruit box subsidiary. The scope of my work included:

  • Setting up S-corporation and legal entity filing
  • Create proof of concept model
  • Design logo and eCommerce subscription website
  • Perform SEO and create entire social media profile for company
  • Implement initial PPC advertising campaign and hand off to contractors

All Else Failed Ind.

Lifestyle clothing brand that sold apparel throughout the US and Europe.


I launched AEF Ind. from the ground up at 19 years old. All Else Failed Ind started as a company that made merchandise for local L.A. Punk Rock Bands. Initially the business plan was to make clothes for local bands but then morphed in to it’s own separate lifestyle brand reaching across the U.S.A. and Europe. This was my first entrepreneurial endeavor where I was able to get some real world experience on how to run and operate a business from the ground up.

Here is the short list of tasks I handled on a daily basis:

  • Oversaw daily operations, including employing and managing staff, managing inventory/shipping, and economic forecasting.
  • Managed eCommerce and all sales and marketing with wholesale and retail vendors
  • Ran a small sales team of about 3-5 people who represented new client and customer acquisition
  • Event planning for fashion trade shows and were a major sponsor on the Vans Warped Tour in 1999 and 2000.

FX365 Institute

The Fx365 Institute is a currency trading school in San Diego CA. They offer the following to their students.

  • Proprietary Forex trading / charting software.
  • 24/7 Virtual Classroom, our online Forex School.
  • FX LIVE, the premier “student-only” private LIVE forex trading room broadcast that airs daily.
  • Mentorship and Instruction from content certified Professional forex traders.
  • One-of-a-kind forex courses and continued education!

This was a full service and complete long term marketing and branding consulting project for me. I worked with the FX365 Institute for 2 years almost exclusively. I created their entire on boarding and sales process front and back end. I also created the content delivery and virtual classroom platform. You will catch me in a series of marketing videos shot for the company. To see the entire scope of the work performed check out the marketing and student sites.

Design Projects

Design is a broad term. I specialize in efficient design..

What is efficient design?

As an entrepreneur you have to make many decisions. With each decision, there is a cost in time, money and/or resources. Over the years I have found that it has been prudent to understand at least a little bit about a lot of things so I could be more effective in my business analysis. One of the most common time sucks is creative design of any aspect.

As a result of not getting what I need from web, print, media and logo designers for myself or clients over the years, I took it upon myself to learn design basics for the purpose of being able to mock up a website or a corporate logo on the fly with out needing to go through a designer to get the initial job done.

I call this “efficient design” and it is skills like this that have helped me to become a well rounded consultant and liaison to designers. Web designers can no longer hide behind the work because I deeply understand what is involved. This allows me to hold their feet to the fire and make sure I am getting the highest and most efficient quality of work from any contracted designer.

Above are a couple of designs and or logos I have created myself that clients ending up keeping with out the need of contracting work out.

Our little tech start-up.. 

Roommatefax is a tech start-up from Southern California that matches roommates together based on personality profiling and other specific factors. This was a pet project of mine that I co-founded with my partner Candace Covington. Currently we are seeking funding to bring the company to life. A good part of the technology has been developed. If you would like a demo of the tech, please submit a contact request.

Indo Love

Indo-Love: Hand Made and Ocean -inspired jewelry from Bali and Beyond.

Indo Love is a boutique Yoga and Ocean-Inspired Jewelry eCommerce site made with a lot of love. I worked on a complete marketing package for this brand building an eCommerce website to meet the needs of it’s growing customer base as well as do a whole diagnostic consulting report to identify Indo-Loves’ target demographic and tie together marketing campaigns online and off.

See our work at