Tag: Dean Grey

Perception in Business

 

“We don’t see things as they are. We see them as we are”

​Anaïs Nin

 

Perception is a major and old area of study in the field of Psychology. Perception is how we organize, understand and interpret the world around us: what we see, what we hear, what we feel, what we smell, and what we taste. Dependent upon the business you are in, all five senses may play a role or perhaps just one or two. There is the belief that perception alters and may distort our vision of reality, perhaps masking the truth. If people come to a situation with a preconceived notion of what should be, they might tend to see what they expect, not what is there.  So, we tend to bring to a given situation an inherent bias that may color the reality. The point of note here is that in viewing a business situation you need to see what is there, not what you expect to be there based upon previous experience, training, or expectations. That may be difficult to do.

Without a doubt, perception is a complex phenomenon influenced by personal values and/or beliefs, experience, attitude, education and training.  An individual’s level of perception also may have some hereditary basis. Perception operates in all aspects of our life: our personal life; our social life; and, most certainly, our business life.


Specifically, what role is played by perception in business? If one accepts and understands that developing a vision, or predicting where a market will develop, or identifying major trends that impact the basic fabric of society, or determining how best to take advantage of an opportunity, is an essential part of running any business, then you accept perception as a basic ingredient in those processes. Sometimes, that hunch or gut feeling one gets is a form of perception. Remember that perception is how we see things and how we arrange and interpret those things to come to a conclusion or to make a decision.  Consequently, perception is a principal ingredient in the management of a business and it can be a powerful tool in business, if properly recognized and applied.

A new wave of business leaders are doing much to change their perceptions, particularly in the tech industry, which is leading the drive for a more positive future for the human race. At Skylab, CEO&Founder Dean Grey is known in the network marketing industry as one of the most inspirational and charismatic keynote speakers and his perception relies on the idea to help others: “It’s a Reward Within Itself”.


Perception in business is a reality. It is an essential part of one’s package of business skills. It is a core competency. To deny these statements is to deny a basic attribute of entrepreneurship, leadership and decision-making. Perception is basic and integral to how we see and assess opportunities and how we will pursue opportunities. It is how we view our business environment and the elements that make up that environment both internal (staff, resources, equipment, services, products) and external (the market, the customer/client, the competition); and, it is much more.  It is also the identification and understanding of major trends, especially long-term trends, that affect the basic structure of society (aging population, empty-nesters, women returning en masse to the workforce, decline in manufacturing jobs and the increase in service sector jobs, global economics, growth in the health care industry, information technology and the trend to inter-company collaboration).

Peter Drucker, business management sage of the 20th Century, considered perception the skill essential to making bold, creative decisions. In Managing in a Time of Great Change, he said :

“Today, perceptiveness is more important than analysis. In the new society of organizations, you need to be able to recognize patterns to see what is there rather than what you expect to see.”

Peter Drucker

 

Therein lays the key benefit to applying or invoking the right perception. There also is the core problem. We need to see what is there, not what we expect to see. How do we do that? Here are a few suggestions.

Eliminating the ego in decision-making is the major component. The ego is personal baggage based on previous knowledge, previous experience and expectations. It may not be all bad, but, then again, it may. It colors one’s view and may even distort the image that you ought to be seeing.  Clearing one’s mind and taking, as much as possible, an open and simple view of the business environment, to see it as it is and not as one wants it to be is the objective.  The results of eliminating ego, hopefully, are a fresh view and through that fresh view the identification of new business opportunities.


Related to eliminating ego is this: assume nothing. Assumptions must fit reality. That means having a good grasp on your business environment: the existing situation, the opportunities for growth, what the competition is doing what the client wants (always a moving target), to mention a few. So, assume nothing; get the facts; check and re-check and check again.
Acquire a clear and working knowledge of those long-term trends we spoke of in Part One of this Article. These are the trends or shifts in society, existing and emerging, which change the basic structure of society, including the business sector. These long-term trends significantly affect the business decisions we take, or ought to take.
Perception has always been an important part of the business management decision-making process and will always remain so. Perception, appropriately understood and applied, is a key business skill and is the leading edge in recognizing and developing business opportunities.

“This gives us the opportunity to change our environment and thus, change ourselves for the better.”

Dean Grey

To learn more about the environments’ shaping towards success, follow this link 

What do you see on this image ? A rabbit ? Or maybe it’s a duck ! See ! It’s all about perception !

 

 

 

 

You can learn more about perception through the Gamified E-learning System on the Trilogy app. Skylab has worked with Greg Rex to develop this Healthy and Well Being app. 

 

 

Etiquette : The Proper Behavior

 

“Etiquette means behaving yourself a little better thank is absolutely essential.”

Will Cuppy

​Anyone who has ever worked with an overbearing self-promoter knows there is a big difference between a show-off and a superstar. Downplaying your skill set won’t do much for your reputation, either. The key to shining in the office is to find a balance between sharing and bragging and focusing more on being than seeming helpful, encouraging, organized, prepared and genuine.

Here are five ways to step into your spotlight in the office by adopting the proper behavior (without turning everyone off)

Behavior

Make an effort to connect.

There is truth in the saying that people will never forget how you made them feel. Instead of rushing to your desk and putting your head down, make an effort to say good morning/hello to everyone from your receptionist to your boss and ask them how things are going every once in awhile. In doing so, you can help to diffuse any misinformed projections, build relationships with your team that will inevitably boost productivity and set yourself apart from those who only acknowledge those who can help them in some way.

 

 

Start each day with a clear purpose.

Take a few moments each morning to understand what you want the outcome of your day to be. After you have a clear picture, identify the most important tasks to take on in order to achieve it. These are the ones that will bring you to the result you want to achieve and help you stay on track when the inevitable interruptions and social media temptations begin to seep in.

 

Be reliable.

This sounds obvious, but how many people know someone who is always running late, shows up to meetings without notes or always has an excuse for a missed deadline or sloppy work? Try and bring one well thought-out idea to each meeting instead of trying to shoot off five off of the top of your head (or offering none at all) and meet your deadlines with edited work instead of trying to beat them and move to the next thing.

 

 

 

Be proactive.

Give weekly updates and take it upon yourself to lead the charge when it comes to following up on projects (before they are due). Information exchange offers a great benefit to those who are opening the lines of communication. Not only are you showing the work you have done in a non-aggressive way, you are also leading team members who may have needed a reminder or a little guidance as to how to get things done.

 

 

Do your part, but no more.

This doesn’t mean to play the “that is not in my job title” card, but more a reminder to step up and give 100% but don’t take on other people’s duties to show off or play the martyr. You want to share your knowledge and wisdom without stepping on anyone’s toes or disempowering them. Teach them how to fish and hold them accountable the same as you expect them to.

 

If you respect and adopt these simple steps, your behavior ​will change and it will results in the workplace’s harmony where each member’s behavior contribute. All of those steps can be enhanced by Gamification.

A prime example of a company who is taking the gamification world by storm is Skylab Apps. At Skylab, one great use for Gamification is by incorporating it into the workplace. It can be an asset because it can provide employees with further work-related knowledge. This could be in regards to policies, standards, performance expectations, and so forth. Gamification makes learning about these various things actually fun and engaging, which in turn produces more educated and well-versed employees.”

 

The Mobile Platform Era is here

The number of mobile platform users today is greater than the number of desktop users!

 

Consequently, businesses have realized the need to effectively use mobile channels platform for attracting customers. They have started new operations (or scaled existing ones) through mobile websites and mobile apps.

“Mobile devices have already ingrained themselves into our daily lives and business are realizing that this is something that can work to their advantage.”

Dean Grey, Entrepreneur, CEO & Founder of Skylab apps

While businesses with large wallets can afford to employ both mobile websites and apps platform, other companies might have to choose one of them. The choice between mobile apps and websites depends on their cost, usability, required features and the audience they serve.

That being said, studies show that users prefer mobile apps platform more than mobile websites. This makes for a strong reason to have mobile apps for reaching out to potential (and existing) customers.

In addition, there are various other reasons, too, that make mobile apps better than mobile websites platform.

#1 Mobile Apps Offer Better Personalization

Personalization is about offering tailored communication – Smart Chat – to users based on their PIIP (Proximity, Identity, Interest and Performance)

“Personalization is critical in making a mobile User Experience delightful”

Anthony O’Donoghue

 

With mobile apps, it’s easy to treat users with a personalized experience.

Mobile apps can let users set up their preferences at the start, based on which users can be served with customized content. Apps can also track and observe user engagement, and use it to offer custom recommendations and updates to the users. Furthermore, they can also identify location of the users in real-time to provide geography-specific content.

However, improving user experience is not the only purpose that personalization serves. It can also help improve conversion rate of apps:

When users are pampered with personalized content, they have a higher chance of making a conversion.

 

 

At Skylab, visuals and layouts are customizable, but the underlying structure is stable & standard. This creates total control for the client – flexibility within a proven and tested framework.

This is a massively-disruptive model

#2 Ease of Sending Notifications

For the last couple of decades, email has been the most widely-used business communication tool. Businesses have extensively used email (some almost abused it) to reach out to their users. As a result, email has lost the effectiveness it once had; its open rates and click rates have constantly dropped.Well, there’s no reason to worry.

Push notifications

 

The notifications are of two types: push and in-app notifications. They both are exciting alternatives for communicating with app users in a less intrusive manner.

 

The ability to send instant, non-intrusive notifications to users is so desired that it is one of the major reasons why many businesses want to have a mobile app in the first place.

In-app notifications are the notifications which users can only receive when they have opened an app.

 

In-app notifications

 

 

 

 

Push notifications, on the other hand, are those notifications which users can receive regardless of any activity they are doing on their mobile device. There have been instances where the push medium of notifications has delivered click-through rates of 40%.

At Skylab, we’ve got the full suite: outside the app, inside the app, and a master control center.

Notifications are the primary way users get information about activity in their apps. 

 

 

#3 Making Use of Mobile Device Features

Mobile apps have the advantage of utilising features of a mobile device like camera, contact list, GPS, phone calls, accelerometer, compass, etc.

App using native feature : the camera

Such device features, when used within an app, can make the user experience interactive and fun.

Moreover, these features can also reduce the efforts users would have to make otherwise. For instance, users completing a form on a banking app might need to submit their photograph for completion of the process. The app can let users take help of the camera of their mobile device to capture and submit a photograph.

“Apps can utilize native features of mobile devices to enhance User Experience.”

Anthony O’Donoghue

The device features can significantly shorten the time users take to perform a certain task in an app, and can even boost conversions.

Add-on: Mobile websites platform can also use some features of a mobile device like camera, GPS, etc. Still, there are technological constraints in utilizing all the multimedia features of a device (which mobile apps can use).

Skylab has worked in the development of BlowBunny app. We use the native features which had been shown above to create Voting Contest. It’s one of the Gamification add-on features that Skylab can provide.

You can see the most recent posts and -following customizable tabs- the Leaderboard with the actual ranking, your own posts and the winners from the past weeks.

This fun contest renews every so often – admin choose the timeframe – and the winner earns a reward!

Customize the How to Win screen to display the contest info and reward

 

 

#4 Ability to Work Offline

It is probably the most fundamental difference between a mobile website and an app.

Although apps too might require internet connectivity to perform most of their tasks, they can still offer basic content and functionality to users in offline mode.

“The beauty of mobile apps lies in their ability to work even in offline mode.”

Let’s take the example of banking app again.

The app can provide features like tax calculation, instalment calculation, and determination of loan limit. These features can work even without the help of an internet connection.

Add-on: Even though mobile websites platform can use caching to load web pages without an internet connection, they can only offer limited functions.

#5 Freedom in Designing

Even with all the technological advancements in web designing, mobile websites have to rely a lot on browsers to perform even the most elementary functions. Mobile websites depend on browser features like ‘back button,’ ‘refresh button,’ and ‘address bar’ to work.
Mobile Apps don’t have any of these restrictions.

A mobile app can be designed with a lot of elaborate functions, based on advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more.

Apps can use these gestures to offer innovative functionality that can help users perform a task better. For example, an app can let users move to a next or previous step using the swipe gesture.

 

 

Skylab gives you the ability to modify colors/branding + actions + bottom/side menu navigation.

 

#6 New Branding Experience

Since a mobile app is distinct from a company’s website, it has the liberty of offering a new branding experience to users. It means that the company can experiment with new branding styles for the app, which can be different from the regular brand style of the company’s website (or the company altogether).

Going a step further, companies can build mobile apps specifically to transition into a new brand style for themselves.

“Mobile apps can be used to create a distinguished brand for your product/service.”

Additionally, a mobile app can also allow users to customize its appearance, as per users’ liking. This can further help in the personalization front of the app.

Add-on: The concept of microsites work on similar lines. Microsites offer a distinct brand experience to users, as compared to their parent sites. They are often used to promote a sub-brand, an event, or a newly-launched service. 

Skylab can implant a social media page and any website directly into the app. This enhances User Experience.

 

 

 

On this screenshot of the Allysian app, the Action-Buttons can be set in a different way and the different tabs at the bottom of the app as well

 

 

 

 

Allysian Science is One of the Skylab’s Clients. Its mission is to maximize human potential through advanced science and education, enabling people to become the best at whatever they choose to be.

 

Skylab provides to the Admin a wide Platform Settings Control as seen in the previous point. Admin can optimize and change the display as they wish.

Different courses and lessons about Allysian

 

 

The Brand story, aspirations, clients & partners, testimonies and others branding experience can be available with great refine design and layout on the app. New users can easily access to those in the Training tab. Each lesson give credit to the reader by just indicate that it has been completed. Each completed lesson will be displayed on the Recognition Wall where every users can like, comment and access to.

 

 

 

 

#7 Users Spend More Time on Apps

Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites.time spent on mobile apps

“In today’s market, in order to be a successful company it is essential to go mobile”

Dean Grey

Moreover, the average time users spend on mobile apps is also increasing — rising by 21% in 2015 from 2014.

Note: A point to consider here is that users spend a majority of their time on gaming apps and social media apps. Skylab has merged both of them to create a Gamified Social Media.

However, we also don’t have data telling us which mobile websites users visit more often (out of the 14% of their time mentioned above). Hence, it’s not possible to make a comparison.

#8 New Stream of Conversions

If you’re looking to increase conversions, mobile apps platform can be a great medium to push users down the conversion funnel.

Mobile apps can be used to acquire both top-of-the-funnel (ToFu) and bottom-of-the-funnel (BoFu) users.

For instance, utility apps can bring-in ToFu users, which can be later nurtured into BoFu leads. On the other hand, apps like eCommerce already have BOTF users, who have a higher possibility of converting.

Add-on: Since mobile apps are much more targeted in nature (through their content and utility), they can be used to tap specific users in the funnel. Mobile websites, in contrast, reach out to a diverse set of audience.

With Skylab, you already have a community of BoFu and ToFu. Those Users will jump on your app when it will be launched ! Companies focus on capturing new customers, but successful brands knows the importance of retaining & rewarding existing customers.

 

If your user base does not feel a compulsive need to check your app multiple times a day, you are unable to compete. We leverage this need for frequent engagement, exploration, and unpredictability.

 

#9 Brand Presence

App icons

Users spend a substantial amount of their time on mobile devices. It’s safe to say that many of the users encounter the apps they’ve installed on their devices, almost every day. This regular encounter can be viewed as a branding opportunity for the apps. For the record, a study shows that U.S consumers spend 5 hours on their mobile each day !

Even when users are not actively using a mobile app, they are still reminded of the brand associated with the app. The icon of the app acts like a mini-advertisement for the brand.

“Mobile app icons can work like innovative ad-banners.”

The Allysian Logo is its Brand’s Identity

The presence of an app on a user’s device helps influence user’s perception about a brand, subconsciously.

All of these Apps’ Logos become their own Brand Presence

This user behaviour can be linked to the Signal Detection Theory, which suggests that users process even those ads which they’ve ignored at some level in their minds.

 

 

 

With Skylab platform, we have implanted a Gamification Engine with gamified features to add value on what is already on the mobile market. This increases the companies’ value. 

#10 Apps Can Work Faster Than Websites

A well-designed mobile app can perform actions much quicker than a mobile website.

Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. For this reason, data retrieval happens swiftly in mobile apps.

Apps can further save users’ time by storing their preferences, and using them to take proactive actions on users’ behalf.

There is also a technical justification as to why mobile apps can work faster.

Mobile websites use javascript code to perform most of their functions. And the framework that mobile apps use can run almost five times faster than a javascript code!

“So, mobile websites are technically slower than mobile apps!”

While all this is happening in the background, users get to complete actions quicker on the front-end of mobile apps, again contributing to a delightful user experience.

 

Mobile App v/s Mobile Site — What Should You Choose?

Developing both mobile website and mobile app for your business can prove to be a costly affair. You might have to choose one of the two channels, based on your budget and business goals. While both channels have their own pros and cons, mobile apps, especially, can help you get higher conversions. Mobile apps offer greater personalization and operational efficiency, along with multiple other exclusive features.

 

At Skylab apps, we provide Mobile & App platform according to the client’s needs. We also bring an essential interest to the native features and add-on features which mobile platform can provide and support (Smart Chat, Notifications, Smart Tags…). Skylab has truly understood and incorporated all of these points we’ve just gone through.

 

Learning how to become a leader

 

“The Role of a great leader is not to give greatness to human beings, but to help them extract the greatness they already have inside them.”

A Leader’s quote

 

As we rise into leadership roles, it’s not always easy to walk the talk. Of course, we want to be wise sages, counseling our charges and inspiring them to greatness. But that’s easier said than done. The challenge was particularly acute for Karl Allen, co-founder and CEO of Planet Jockey, a company that creates management courses in the form of online games. He knew it would be a sad irony if the head of a company selling leadership games wasn’t much of a leader, himself. So he vowed to step up – and here are the lessons he learned through playing his company’s games and vowing to become the right kind of CEO.

Leader Way

Recognize where you’re starting.

Planet Jockey’s game teaches the principles of “buoyant leadership” – what Allen describes as “a concept whereby, as a leader, you float [on top] because the people you lead believe you deserve it.” (The concept is discussed in depth in a book called The Case of the Missing Cutlery by Kevin Allen, Karl’s partner in business and life.) But Karl recognizes that while buoyancy is the goal, he won’t always be perfect. “I can do it at times,” he says. “But sometimes [negative] instinct takes over, and it takes over really fast.” These days, he can recognize when he feels his temper rising at work, and can guide himself back into a more inspirational mode of leadership.

 

Say what you mean.

In evaluating his leadership style, Karl Allen recognized that sometimes in the past, he’s prioritized being ‘nice’ – which has driven him to avoid saying what he really means. That doesn’t serve anyone, he’s concluded. He recalls one incident where he felt one of Planet Jockey’s Udemy classes wasn’t gaining traction fast enough. The best possible reaction, he says, would have been to tell his staffer, “You’re doing an amazing job, and I’ve got a great idea for all the ways” we can grow further. He also could have directly discussed the critiques he had of the marketing. Instead, he recalls, “I phoned her up and said, ‘I think we’re really dropping the ball.’ It’s passive-aggressive, because when I say ‘we,’ I mean ‘you.’ And that’s terrible and destructive.” Planet Jockey’s games have helped him to realize where he went wrong.

Meetings are critical. One of the areas where Allen knows he fell short initially was in running staff meetings. “Before, I’d just get everyone into a meeting and start chatting and people would shout at me and I’d shout back at them,” he recalls. “What I learned after playing the game is that you need some rules. It’s not just about inspiring people; meetings need to be structured. For instance, you need smaller meetings, so you should try to limit it to 6-8 people. That way you know you can get to hear everybody’s point of view and everyone gets a chance to talk.” Overall, he says, “You need to know what needs to come out of the meeting, and have a clear sense of who’s there and why they’re there.”

At Skylabapps , our CEO & Leader, Dean Grey, has deeply understood that a very clear meaning and structure are essential for the optimal communication between the Skylab Team’s member.

 

 Search for hidden talents. 

Early on, says Allen, he would sometimes take too narrow a view of what others could contribute. “The game taught me that people within your team have a lot more to offer than sometimes you realize,” he says. As a result, he started a team practice in which staffers sit down and share what they’re doing outside of work. That’s how he learned about one employee’s side calligraphy business, which she was pursuing with a friend who worked at a company Allen was targeting. Allen had always thought of his staffer as being expert in “digital marketing, not face-to-face sales.” But with a little coaching, she was able to persuade her friend to make an introduction at her company. “I realized she has an amazing sales persona,” says Allen. “She built that skill and we got a huge piece of business.”

The conversation is what matters. When it comes to a topic like leadership, there will never be 100% agreement about the best approach to a given situation. That’s how Allen came to realize that the real value of the game is in the conversation it sparks. “The learning from the game wasn’t even so much from the game itself,” he says. “The learning is from the reflection on the game – how well you did, or thought you did…You learn because you have to fight it out and discuss it [with colleagues]. The answers are ambiguous and part of a learning process.”

 

“It is no secret that networking is the best path to a fruitful career.”

Dean Grey

MindMovies is one Skylab’s Client. Through the Channels section, you can access to great content about leadership and entrepreneurship directly on the app. Each Skylab app provides great training and learning section related to the appropriate business sector. 

Becoming a great leader isn’t easy. It’s especially challenging when you’re running a company that’s predicated on teaching others how to lead. As Karl Allen shows, opening up about your mistakes and the learning process along the way is part of what it takes to truly succeed. You win or you learn !

 

Anchoring a Decision and The 9 Environments


Every aspect of us is affected by our environments and our environments reflect every aspect of us. Each of the 9 Environments of You are connected…they touch each other and are woven together.

Skylab CEO, Dean Grey knows all about anchoring a decision. from his humble upbringing living off the grid on a boat in the Florida Keys to traveling around the world tasked with teaching and mentoring tens of thousands of people; Dean deeply understands how to make that monumental change.

It wasn’t long ago when the idea of the Skylab Apps platform would was simply a figment of Dean’s Imagination. He had a big dream, and grand vision, but so do thousands of people every day. The difference is that when Dean made the decision to step in to a new role and start Skylab Apps he dropped the anchor, put his head down and got to work. a couple years later, the vision has become a reality. Ultimately, it was a culmination of Deans 9 environments that led him and Skylab to success.

“Individuals learn better when they are learning in engaging social environments.”

Dean Grey

Understanding the 9 Environments and how they work in your daily life will give you a clear understanding of how each elements plays and incredibly important role in your life short and long term.

The Physical Environment: Skylab HQ

The physical environment includes the very tangible aspects of our lives…our home, office, car, furnishings, artwork, toys, boats, and accessories. The physical environment provides visual clues to what is going on in our lives. Clutter, noise, broken equipment can be visual clues to looking deeper to discover our thoughts, energy and behaviors.

The Skylab Apps corporate office is a collaborative and creative working loft. Everything from the music, office space and food is hand selected to make sure you have to best experience to help you thrive in the work place. We have a gym onsite so you can take care of your body and give your mind a mental break.

 

 

 

 


 The Spiritual Environment

The spiritual environment includes our connections to a higher power, to God or Spirit, the invisible connection we feel to others and the universe. It includes methods of connecting to spiritual aspects of life such as meditation, prayer, and places of worship. We wanted to make sure that our workplace was situated in a beautiful place. Lucky for us, we are right next to the ocean with lots of quiet places where you can go and get spiritual.

 


The Memetic Environment

The memetic environment includes ideas, values, thoughts, beliefs, paradigms, styles and habits that are passed down from generation to generation. The memetic environment also includes information and knowledge (books, websites, magazines, television, and radio)


The Body Environment

The body environment includes the body, hair, skin, nails, health and energy. This environment touches the network environment, as it includes physicians, skin care consultants, massage therapists, hair dressers, physical therapists, dietitians, personal trainers and other professionals who support your physical body and well being.

We understand that it you want top performance out of your body, then you have to treat your body well!

 


The Self Environment

The self environment includes our strengths, talents, personalities, feelings, emotions, values, passions and skills. The self environment includes the intangible aspects of our beings.

 


 The Nature Environment

The nature environment includes nature, parks, bodies of water, the seasons of the year, pets, plants, the seasons of life, and the outdoors. As humans, we are a part of nature, so access to this environment is crucial for our survival and ultimate well-being. A great place about where we work is that its open, inviting and blended well with the elements

 


The Relationship Environment

The relationship environment includes those people in our lives who are closest to us and with whom we have an intimate connection. This includes family, close friends, close colleagues, co-workers, mentors and neighbors who are in our lives on a daily basis. It has been said that a team that plays well together works well together. Our professional life is personal, so we make sure to take time to develop relationships with our co-workers and clients in and out side of the office.

 


The Network Environment

The network environment is an extension of the relationship environment. It includes people with whom you are on a first name basis, yet you may not have a deep and intimate connection. The network environment includes business associates, community organizations, support groups you belong to. The goal of the network environment is usually to provide an exchange of information and to build bridges to people who can support you in enhancing both your business and personal life.

 


 The Financial Environment

 

The financial environment includes bills, credit cards, money, investments, insurance, stocks and bonds and the people who support your financial well-being (accountants, financial planners, stock brokers). This environment also includes any tools or support services you use to achieve your financial goals files, computer programs, budgets, banks. When exploring the financial environment, it is also important to look closely at the relationship a person has with money and their beliefs around money and prosperity/abundance.

“​It is important to take stock of these environmental factors and make sure that they come together to work for our benefit and maximize our productivity towards our individual goals.”

Dean Grey

All of the work being done at Skylab Apps is with the environments in mind. When a client is met, they go through a process called ADG, which stands for Appify, Gamify and Design. Skylab doesn’t just build mobile apps, they create worlds for their clients! Each one of these worlds combines the essence of the clients culture and ultimately the 9 elements can be seen through out the flawless design of the native mobile platform.

 

 

The Trilogy Game, Makes creating healthy habits fun, and encourages users to create healthy environments. The concept was created by Greg Rex, a certified Health coach, speaker, author and entrepreneur. His website: http://www.tsfl.com

Users join a community of like-minded people all on a journey to create Optimal Health and Well Being. The Trilogy represents the 3 key areas of optimal health; healthy body, healthy mind and healthy finances. This app along with the support of a certified health coach can help you integrate simple daily actions that can turn into lifelong habits of health. There are 3 levels of the Trilogy Game you can participate : as a fan, as a player or as a coach.
iPhone Screenshot 3

iPhone Screenshot 1

For more information about Skylab Apps, or to see how appify your world, please get in touch with us at Skylabapps.com

Life’s 6 Rules

​Thegovernator‘ discusses with graduates his ‘golden rules’ to leading a successful life and career. These rules can be applied to anything in life and show the drive behind a man who has accomplished each and every task he set out to achieve when he burst onto the bodybuilding scene over 40 years ago.

Apply Arnold’s golden six rules to a successful life to whatever you plan on doing today, we guarantee it’ll help you make the most of your current situation.

“Remember these 6 rules. Trust yourself, break some rules, don’t be afraid to fail, ignore the naysayers, work like hell, and give something back.” 

Arnold Schwarzenegger

 

Arnold’s 6 Rules to Success:

1. Trust yourself

Many young people are getting so much advice from their parents and from their teachers and from everyone. But what is most important is that you have to dig deep down, dig deep down and ask yourselves, who do you want to be? Not what, but who. Figure out for yourselves what makes you happy, no matter how crazy it may sound to other people.

2. Break the Rules

Break the rules, not the law, but break the rules. It is impossible to be a maverick or a true original if you’re too well behaved and don’t want to break the rules. You have to think outside the box. That’s what I believe. After all, what is the point of being on this earth if all you want to do is be liked by everyone and avoid trouble?

3. Don’t Be Afraid to Fail

Anything I’ve ever attempted, I was always willing to fail. So you can’t always win, but don’t afraid of making decisions. You can’t be paralyzed by fear of failure or you will never push yourself. You keep pushing because you believe in yourself and in your vision and you know that it is the right thing to do, and success will come. So don’t be afraid to fail.

4. Don’t Listen to the Naysayers

How many times have you heard that you can’t do this and you can’t do that and it’s never been done before? I love it when someone says that no one has ever done this before, because then when I do it that means that I’m the first one that has done it. So pay no attention to the people that say it can’t be done. I never listen to, “You can’t.” (Applause) I always listen to myself and say, “Yes, you can.”

“Being able to let go of outdated ways of thinking and moving on when you have nothing else to learn”.

Dean Grey, Entrepreneur, CEO & Founder of Skylab.

5. Work Your Butt Off

You never want to fail because you didn’t work hard enough. Mohammed Ali, one of my great heroes, had a great line in the ’70s when he was asked, “How many sit-ups do you do?” He said, “I don’t count my sit-ups. I only start counting when it starts hurting. When I feel pain, that’s when I start counting, because that’s when it really counts.” That’s what makes you a champion. No pain, no gain.

But when you’re out there partying, horsing around, someone out there at the same time is working hard. Someone is getting smarter and someone is winning. Just remember that. Now, if you want to coast through life, don’t pay attention to any of those rules. But if you want to win, there is absolutely no way around hard, hard work. Just remember, you can’t climb the ladder of success with your hands in your pockets.

6. Give Back

Whatever path that you take in your lives, you must always find time to give something back, something back to your community, give something back to your state or to your country.

 

Here at Skylab Apps, we agree with these rules. In fact, these are rules that any start-up should follow! Ambassadors of Skylab Apps like Dave Vanderveen and Jeremy Wong all share the same sentiment. Even the Skylab Apps CEO and Founder Dean Grey would agree wholeheartedly.

If you are interested in the ways we have applied this advice in to our own business. Check out the Skylab Apps blog here for some inspiration!

So what does it actually cost to build a Mobile App?

In 2014, 60 percent of online traffic came from mobile devices such as smartphones and tablets. By 2016, that figure had reached 65 percent. Here at Skylab Apps, we know the statistics of why your business, brand or product(s) need a Mobile App. What we find ourselves explaining a lot of the time is costs associated with making a high tech platform.

The increasing popularity of the smartphone has led to a high demand for mobile apps. The mobile app industry generated approximately $44.8 billion in 2016. By 2020, market analysts predict that the global mobile app market could hit $100 billion.

If you are planning to have a mobile app designed for your business, you should first consider development costs. Mobile app development is a multi-stage process. Each stage requires specialization, plus multiple tests to ensure quality and functionality. But if you could build a mobile app that successfully addresses the needs and wants of your market, your business could enjoy a windfall of profits.

Why does your business need a mobile app?

If your business has a mobile-responsive website, you are already ahead of 91 percent of everyone else. But if you add a mobile app, you could exponentially increase your lead over your closest competitors.

Here are a few advantages of having a mobile app for your business:

1. Improves accessibility
Today’s mobile market spends approximately 200 minutes in apps. A mobile app makes it easier for them to access your business without needing to switch devices.

2. Enhances customer engagement
Convenience and ease of use are important qualities for ensuring customer experience. Mobile apps allow your customers to connect and engage with you in real time, which helps foster trust and stronger relationships.

3. Improves brand recognition
Having your brand situated on the interface of a smartphone or tablet will heighten brand recognition, considering how much time people spend on their mobile devices. Plus, it has been estimated that there will be 268 billion app downloads in 2017, and 68 percent of consumers report actually using the apps they download.

4. Improves value proposition
You can use a mobile app to give your customers discounts, usable information and support.

5. Presents another avenue for sales
The convenience and accessibility of a mobile app will encourage your customers to carry out transactions with your business rather than patronize a competitor who only has a website.

People spend 89 percent of their time using mobile apps rather than mobile websites. According to Arthur Iinuma of ISBX, “Mobile apps tend to get a more qualified and engaged audience, and therefore sales conversion rates are higher in comparison to an ecommerce website.”

At Skylab, We’re not only providing a mobile app but we’re also incorporating gamification strategies for all users of the app. Gamification is a growing phenomenon, which is revolutionizing the way things have been classically done. Dean Grey even highlights the power of social learning with gamification techniques. Gamification is taking something that already exists such as some sort of online community, website, application and adding game mechanics to this source. The purpose of providing game mechanics to these various sources is to motivate participation, engagement, and loyalty among its users. Gamification goes through 10 features such as Gamified E-learning, Power Chat, Habit Tracking Actions and Smart Tags.

To learn more about Gamification and our App’s Vision check out Skylab CEO, Dean Grey, websites : 

http://www.deangrey.net/

http://www.deangrey.org/

Types of business apps to consider

Businesses develop apps that cater to the needs of their market. Depending on your type of business, there are different apps you can consider:

1. Basic functionality: improves usability of mobile devices

2. Database-driven functionality: allows you to organize files and programs

3. Games: involve some of the most complicated processes in mobile app development

4. Enhancement or modification: designed to improve specific functions of your mobile device

5. Fully dynamic: data driven but dependent on external information

6. Custom utilities: allow you to format content in a specific way

It is very important that you have an idea of the type of app you want developed. It will help the process move faster and lower the risks of making mistakes or redesigns.

The process of developing an app

There are four stages involved in the development of an app:

1. Developing the idea: Once you’ve identified the type of app you need for your business, it is time to shift your focus to developing the concept behind the idea.

2. Functionality layout: This stage slowly brings your idea into a more tangible concept. Your software developer or architect will present wireframes to show how the app will function. You can give your inputs on how to make the app more usable to your market.

3. Design: This stage includes both the backend and frontend development phases. It involves management of users, server side logic, customization of user experience, data integration, caching of data, synchronization of data, UI design and development and various schedules for testing.

4. Going live: Once everything has been certified ready by your software development team, you can prepare to go live. For users of iOS, you should have the built-in Xcode installed so your app can be featured in the App Store.

Estimated costs of building a mobile app

Once you’ve determined the type of app you want to build and identified your target markets, it’s time to choose your platform. There are two main platforms to choose from: Android or iOS.

What are the differences in building an app for Android vs. iOS?

  • iOS apps are cheaper and can be built quicker.
  • Android apps take two to three times longer to build than iOS apps.
  • iOS users, who own iPhones and iPads, tend to spend money more freely. This is why developers launch iOS-only apps before creating for Android. It gives them an idea of whether the app will be successful.

Your choice of platform may depend on the market you are targeting. While iOS is more popular in the U.S., Android has slowly gained ground and in fact leads in Europe, Asia, Africa and South America.

The next step is to assemble a mobile app development team, which will consist of the following:

  • Project manager(s): Oversees the entire development of the mobile app
  • UI/UX designer(s): Tasked with the app’s habitus and the impressions of the user
  • Coder(s): Oversees the app’s hidden structure
  • QA Engineer(s): Oversees all testing protocols

The cost of this team depends on the complexity of the app. Simple apps take approximately 10 weeks to build, with design accounting for up to 90 hours and backend development up to 800 hours.

Complex apps take around 28 weeks to build. Design would need approximately 370 hours and backend development up to 2,200 hours.

For Android apps, cost ranges as follows:

  • Elementary apps: $25,000 to $35,000
  • Standard apps: $45,000 to $55,000
  • Complex apps: $55,000 to $100,000
  • High-tech apps: $75,000 to $150,000

Estimated costs for iOS apps (for Apple devices) are as follows:

  • Simple, table-based apps: $1,000 to $4,000
  • Database apps: $15,000 to $50,000
  • Games: $10,000 to $250,000

 

The following are some other costs to consider for building your app:

  • In-app purchase capability: $1,000 to $3,000; allows users to buy new content or full versions of the app
  • Web services: $1,000 to $5,000; take the content to a remote access point so you can update your app with XML files instead of changes to the raw code
  • Game center: $1,000; Apple’s way of integrating your app with the SDK
  • Share capabilities: $500 to $1,500; allow content sharing via social media and email
  • SDKs: $50 to $200; SDKs help you track your app and find ways to monetize. Examples include Google Analytics, Chartboost and Tapjoy.

A mobile app is a great way to help your business gain more traction and better brand recognition. But it could entail quite an investment. While the timing of the release is important, you should not rush through the development stages. The cost of building the mobile app will hardly matter in the long run if it takes off and gains a large market of users.

 

 

 

The Entrepreneurial Spirit

Starting a business is exciting, and scary. Let’s explore how to tap in to your Entrepreneurial spirit​!

I’ve started more businesses than I’d care to admit. In my experience, it’s a bit like driving through a heavy fog where you are only able to see a few feet in front of the windshield — you don’t know what’s up ahead until it’s upon you. However, the longer you are an entrepreneur, the better you can navigate through that fog.

As I’ve been driving through the fog for over a decade now, I thought I would take today’s post and boil down 15 of the biggest lessons I’ve learned over the past decade of building and growing businesses. Consider these tips “stuff I wish I had known when I was young and stupid.” This is what has allowed me to develop my Entrepreneurial spirit  Let’s get to them.

1. Don’t listen to statistics. People love to throw around the statistic that 95 percent of business fail. Don’t listen to that — it’s an excuse to make you feel comfortable about giving up. If that number is even correct, it’s because most people don’t commit, they don’t follow through to the end or they are stupid in how they manage their money.

2. Do something you like. Don’t start something you won’t want to do in five years. Because if you are successful, you’ll still be doing this in five years.

3. You are not going to know everything.In fact, you probably won’t know anything when you first start. Start anyway. When I first got into real-estate investing, I had no idea how to buy a property, rent a house, or evict a tenant. I figured it all out “on the job.” You will too.Entrepreneurial spirit 

4. Finish what you start. Nearly every entrepreneur I know suffers from the same curse: we like to start things more than we like to finish them. In other words, if you are a good entrepreneur, you’ll have a lot of great ideas. Most of them would probably work out well and make you a lot of money. However, that doesn’t mean you should pursue them. Pick one and go with it until it dies or it makes you rich enough to buy a private island.

5. Never partner with someone because it’s convenient, think like an entrepreneur. Partner with someone because it makes you stronger. The wrong partner will drive you crazy, make you hate your work and end up causing more problems than they solve.

6. You are going to suck at managing people.It’s OK, we all do at first. However, this is one task you must get better about. Hire an assistant right now, even if it’s only a virtual one for $3 an hour. It will give you some great training on managing, with little downside.

7. Social media probably isn’t that important. We just pretend it is so we can look at cat pictures on Facebook. I’d recommend installing a Facebook newsfeed blocker.

8. Stop designing business cards, logos, business plans and stationeryThey don’t matter right now. Go build your business and stop doing busy work that makes you feel like you are accomplishing something.

9. There is a fine line between dedicated and obsessed. Screw the line. Trample right over it. You need to cross that line continually, so never let anyone tell you that you are too obsessed with your idea. I’m completely and overwhelmingly obsessed with real-estate investing — and it’s OK. This is one of the best ways to know that you have developed that Entrepreneurial spirit!  What are you obsessed with?

Entrepreneurial spirit 

10. Don’t quit your job too soon. Yes, you’ll have more time to build your business, but let’s be honest: there are 168 hours in a week, only 40 are consumed by your job and another 50 by sleep. You have plenty of time if you would just hustle and turn off Netflix. But don’t be afraid to quit your job if you can afford it.

11. Focus on your higher paying tasks. Divide up your tasks and determine what your “$10 per hour” tasks are and what your “$1,000 per hour” tasks are. Focus on doing more “$1,000 per hour” tasks and fewer “$10 per hour” ones. For more on this, read Want to Make $1,000 or More Per Hour? And yes, you do a lot of $1,000 an hour tasks, even if you don’t realize it. Just do more of them.

12. Your spouse and kids matters more than your business. Never forget that.

13. Read — a lot. If you don’t have time, listen to audiobooks. And not just business books. Read motivational books, self-help books, success books, fiction books, biographies — whatever. This was one of the best ways to develop my Entrepreneurial spirit

14. Get up earlier. Yes, you can, and you should. I don’t care if you are not a morning person. That’s an excuse lazy people use. For more advice on this, read The Miracle Morning by Hal Elrod. It’s life changing.

15. Don’t worry about raising money. Focus on building a business so incredible people throw money at you.

Like driving down a lonely highway on a dark, foggy night, entrepreneurship can be a little scary. But hopefully at least one of the above tips will help you navigate through the fog a little easier with more confidence. If you are just getting started with your business, just remember this: keep driving through the fog. Your future self will thank you.

Do you have any additional tips you’d like to add? Or something you’d like to expand upon? Leave your comments below and let’s continue the conversation. I would love to hear your story on developing your Entrepreneurial spirit.

 Skylab apps CEO & Founder, Dean Grey, has excelled at identifying business opportunities and staying focused on the positive aspects of these opportunities. Realizing how networking is your greatest strength, Grey decided to take this idea and apply it to one of today’s most commonly-used technologies: mobile applications.

Finally, if you think this post could help one of your family members or friends, share it on your favorite social-media channel. You never know whose life you might change.

The author Steve Wolf is a serial entrepreneur and currently the Director of Sales and Marketing at Skylab Apps. Along with the CEO of Skylab Apps Dean Grey Contributed to the article. If you are interested in finding out more about what Skylab Apps is all about and the entrepreneurs that make up this company, please check us out at www.Skylabapps.com

Gamification

“It’s Play That Helps Us Do Serious Things Better.”

“When you have a Game Like Platform where knowledge is applied, knowledge becomes a resource.  The more you know the better you are at the Game.”

Dean Grey: Sky Lab Apps CEO

*Gamification Definition: applying the science and psychology of gaming in a non-game context to motivate and reward your customers to perform certain desired behaviors. It is one of the most proven ways to engage online community members and keep them coming back for more.

Gamification is a buzzword in the business community and a process that is becoming more widely adopted in consumer products and work culture which helps to “spread, solidify, and clarify”. It has also raised important ethical dilemmas: How is this good for us? Are we manipulating people to do things that aren’t in their interest? The video below is a Tedx talk given by Janaki Kumar, who is a Gamification expert and the co-author of Gamification at Work. Janaki addresses the ethical questions above, and explains why making Gamification ethical also makes it more effective.

The bottom line is that Gamification works better when application designers provide more value for those “playing” their Gamified applications. It’s difficult to simply manipulate people using Gamificaiton for two simple reasons:

  1. People want things that are good for them, and they’re smart. They don’t want to do things that are bad for them and are quick to sniff out when they’re acting for someone else’s benefit.
  2. People want valuable rewards. Users won’t complete actions unless the person rewarding them for taking that action is attentive and offering them something valuable.

Skylab’s Gamified solutions allow community leaders and users to set their own value criteria using game architecture. The result is a more interactive and responsive relationship between community members and community leaders where both produce more value for each other.

“Gamification is design that places the most emphasis on the human in the process. In essence it is Human-Focused Design.”

-Dean Grey