Blog List – Alternate Layout – Load More

Digital Marketing for conventional Marketing as well as sales specialists

. There were simply few radio stations, TELEVISION channels as well as some newspapers and also publications where marketing professionals made use of to promote their products or sell them. Reaching target consumers using these channels was quite simple; though the reach was limited. With straightforward yet engaging messages, offering or advertising items was simple.

Infiltration has increased

Nevertheless, times have actually transformed and also all the mediums stated above have actually expanded in numbers. In addition, new networks such as websites as well as mobile applications have actually been included and also there is a variety of these tools for companies to get to target market. You can say that though advertising or sales was challenging as it is said, it has actually been made a tough nut to fracture with development in technology and also the electronic tool.

The good idea in this emphasized approach towards marketing is that organisations are now able to much better permeate the marketplace. The only aspect necessary is to grasp the tricks and also methods of digital marketing and make use of these together with typical methods of sales and marketing.

Educate on your own as well as rule

So for professionals operating in advertising and marketing and also sales domain names, getting a grasp over electronic advertising is the method forward. Age is never a difficulty for obtaining education and learning and also this is comparable for learning about digital marketing. You will find various institutes that give internet marketing training; nonetheless, you have to select an electronic marketing institution that gives a comprehensive and holistic technique and understanding regarding the trade along with useful exposure.

The patterns recommend that digital advertising is a have to have for advertising and marketing as well as sales experts as well as makes certain to remain a back bone for companies for a very long time. So if you plan to remain in the race, then selecting an excellent digital advertising institution instantly and finding out about this avenue is exceptionally crucial.

Bear in mind that with rise in this tool, there will certainly be an equivalent rise in demands for business with concerns to training specialists in electronic advertising and marketing. So why shed the race when education is offered conveniently? Begin you look for a good college soon.

online electronic marketing training – DMSchool

Skylab Apps on Gamification & Social Learning

Skylab Apps on Gamification & Social Learning

Gamification places emphasis on human motivation.

Social Learning Theory posits that people learn from one another, via observation, imitation, and modeling.

 The Skylab Apps platform has been built operating under the Social Learning theory that has often been called a bridge between behaviorist and cognitive learning theories because it encompasses attention, memory, and motivation.

 

 

Gamification has gained traction in recent years as an effective way of engaging users to perform actions in contexts that would otherwise be considered tedious and undesirable. Education is an area in which user engagement could have the greatest impact on success, with some advantages for users to improve or get better comprehension. Our goal in doing so is to foster greater user engagement using the system and thereby promote an environment better suited for active social learning. 

Skylab has built a Proprietary algorithm that places emphasis on commonly understood human habits and then leveraged technology to gamify the experience of Learning for example. 

“It’s Play That Helps Us Do Serious Things Better.”

“When you have a Game Like Platform where knowledge is applied, knowledge becomes a resource.  The more you know the better you are at the Game.”

Dean Grey: SkyLab Apps CEO

In essence, it’s “Human-Focused Design” as opposed to “Function-Focused Design” Skylab has thought and developed The Gamification Engine The perfect blend of Science, Psychology and Technology.

Imagine having a way to communicate (Smart Chat), engage, teach (Multimedia Channels, Gamified Trainings, Recognition Wall), reward (Contests, Habit Tracking), and monetize (In-App Purchases) your affinity group or community within one platform that you own.

That’s what we do!


Unconsciously, the key points below are enhanced in the user’s behavior through Gamification:

Epic Meaning & Calling

Core Drive is a player’s belief that he is doing something greater than himself or that he was “chosen” to do something. This creates a player who devotes a lot of his time to maintaining a forum or helping to create things for the entire community.​

Development & Accomplishment

The internal motivation of making progress, developing skills, and eventually overcoming challenges drives community. ​

Empowerment of Creativity & Feedback

Users are engaged in a creative process of repeatedly figuring things out and trying different combinations. People need ways to express their creativity, and to be able to see the results of their creativity, receive feedback, and respond in turn.​

 

Ownership & Possession

When a player feels ownership, he/she is motivated to make what he/she owns better and own even more. If a person spends a lot of time to customize his/her profile or his/her avatar, he/she automatically feels more ownership towards it too.​

Social Influence & Relatedness

​All the social elements that drive people, including: mentorship, acceptance, social responses, companionship, as well as competition and envy.

Scarcity & Impatience​​

The fact that people can’t get something right now motivates them to think about it all day long. Many games have Appointment Dynamics within them (come back 2 hours later to get your reward).​

Unpredictability & Curiosity 

Drive is wanting to find out what will happen next. If you don’t know what’s going to happen, your brain is engaged and you think about it often. This core drive is activated whenever a company runs a sweepstake or lottery program to engage users.​

Challenges

Users complete a series of steps to fulfill the challenge. Each step completed gives you a small reward, discount, or badge (e.g. 50% Discount at Starbucks). By completing all the steps you will earn the big reward. The goal here is to be the Pokemon Scavenger Hunt for businesses, thus getting people out of the house/office to capture their experiences in the real world.​

App Sharing

App Sharing creates a virality effect that drives community growth for the client, sponsor awareness, and behavioural data for the brand.This is critical for our advertisers and Skylab’s business model; as our success is tied to the growth of the client’s audience and behavioural data. For the user, it provides a fun way to engage in the growth of the cause/movement, creating a deeper desire to belong.​

Voting 

Voting invites the user to share selfies or photos for a reward as they engage within a popularity contest. People get excited about the recognition and rewards inside a private community where they feel the odds are higher than social media. As they increase engagement within their community, they feed a desire to belong.

The overall goal of the App Sharing & Voting contest is to maximize the MAU/DAU (Monthly or Daily Active User) of their user base with gamification tactics, thus instantly increasing the value of the company.


At Skylab, Social Learning & Gamification are the Core Drive. They permit to empower the followings:

SOCIAL NETWORKS

It puts the learner at the center of the people, information, and learning content they need. Comments on content increase community knowledge and understanding as well as drive engagement.

STRENGTHENING TEAMWORK

Community content enhances collaboration. Notes, comments, and ratings specific to your organization improve communication among teams and the organization as a whole.

NIELSEN’S 1-9-90 RULE

According to expert Jakob Nielsen, 90% of participants don’t contribute, though they find value in what they read and observe. The next 9% add to existing discussions, with 1% creating most commentary and giving the community food for thought.
 

AMPLIFY THE LEARNING PROCESS

Social learning connects people with relevant content, learning assets, and expert information specific to an organization’s unique culture. This combination of content, commentary, and community amplifies learning and helps you maximize your return on learning investments.

CREATING NEW CONNECTIONS

Social learning offers access to colleagues outside an employee’s traditional sphere, which can spark innovation and leverage connections to employees they may not otherwise engage with.​​

SECURITY & PROTECTION

A good social learning platform protects your information, while allowing employees to find, create, and share knowledge, learning assets, and expertise with their colleagues – without compromising security.

Game elements that can facilitate learning

Social learning is often coupled with game mechanics when you want to take audience engagement to the next level. We define social learning as an online learning experience where learners are able to see what other learners are doing and control other learners’ gameplay or content. With social learning, you can send messages to other learners, challenge a colleague to a challenge, leave a souvenir, and even create content to change the learning experience. The most common form of social learning that you can implement is a leaderboard. Simply seeing how well other learners are doing can get your audience excited and motivated to take training over and over again.

Doing our jobs is serious business, but learning about it doesn’t have to be. We’ve helped innovative organizations around the world make learning that’s as addictive as Candy Crush.​

Some of the potential benefits of successful gamification initiatives include:

  • giving users ownership of their learning
  • opportunities for identity work through taking on alternate selves
  • freedom to fail and try again without negative repercussions
  • chances to increase fun and joy
  • opportunities for differentiated instruction
  • making learning visible
  • providing a manageable set of subtasks and tasks
  • inspiring students to discover intrinsic motivators for learning
  • motivating users with low levels of motivation