To answer these questions, we need to give The Science of Engagement some context. Gamification is the new normal and these tactics are being used to compete for your audience’s attention. At it’s root, the science itself is centered around brand advertising effectiveness and user behavior. The conduit for measurement, however, is being defined on a daily basis by developing technologies emerging from the tech sector. Here are the main points to look at.
“The basis of disruption is that competitors are creating new markets. The playing field is changing, not the product or service. And few incumbents can afford the breadth of imagination to envision a new playing field.”
― Haydn Shaughnessy, Platform, Disruption, Wave: How the Platform Economy is Changing the World
As author Haydn Shaughnessy states in his quote above, the playing field is changing and causing disruption, but not the product or service itself. Case and point: What does the largest hotel chain and the largest taxi company in the world have in common? Both Uber and Airbnb do not own a single property or a car that they rent out to consumers, yet they now dominate both of their industries. Similarly, mobile platform creator Skylab Apps is becoming the platform influencers and brands go to build and own their tribes.
Skylab Apps has created a white-labeled social engagement platform that allows clients to leverage a multi-million dollar platform to create eco-systems similar to companies like Uber and AirBnB at a fraction of what it would cost a company to build on their own.
Everyday enterprise brands tell us they think the Skylab platform is quite remarkable as it solves some of their toughest ‘pain points’ around communication and engagement with key stakeholders like employees and customers.
This concept is hugely disruptive as it would give power to just about anyone with a few thousand bucks and a desire to engage their tribe or community to get on the playing field.
If you’re going to make it rain, you better own at least one of the buckets. Influencers and brands desire to drive their existing communities from all forms of media and into a playground ( platform ) they control. For the first time, they have the ability to train, track, reward, and recognize their tribe and co-creators through the Skylab Platform.
By default, we usually don’t own our tribe or the game board that we are playing on. Influencers commonly use social media like Facebook Groups or meetup.com as a way to manage and grow their community. Through understanding The Science of Engagement, influencers can make the quantum leap of graduating their followers from 3rd party platforms that limit their engagement to their own digital sandbox where they can own the platform, and ultimately turning their tribe and co-creators in to a referral army that organically grows and out-performs paid advertising.
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, video maker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.
Companies like Skylab, AirBnB and Uber understand that their platforms have to meet their user’s needs. More importantly, they need to keep their users engaged for long enough to take an action, and then measure those actions. This empowers tribes, co-creators, and any part of their respective communities to get involved. For Uber, it’s a new driver, or a new rider. For AirBnB, a new client can mean a homeowner or renter. On the Skylab Platform, this engagement between brand and communities can mean a variety of things based on the client’s business model.
For Allysian Science, leveraging the Skylab platform did amazing things for their community. The platform created some incredible results in the form of DAUs (Daily Active Users) and MAUs (Monthly active users.) Seen here is an example of one of the Allysian distributors mobile profile. From the dashboard view, you can find all kinds of information about the user: How many actions they have taken, what they did, courses they completed and even how many times they shared the application with others.
Sure, Having a platform that collects data is great… Being able to have access to all that data makes things really interesting…
“Skylab Apps technology gives me the platform to engage with my community through chat, trainings, and recognition all while giving my community a place that isn’t bombarded with traditional social media noise.”
The CheerLife; another company using the Skylab platform has created an an industry specific app for the Cheer community. For the last 4 years, in the U.S. alone, an average of 410 people join cheerleading everyday. 75% of cheerleaders consider it important to keep up with the latest trends because cheerleading has a role in many team sports, in addition to cheer-specific competitions, participation requires year-round dedication.
CEO of the Cheer apps had this to say about Skylab:
“Skylab has revolutionized the rapidly growing cheerleading industry by providing cheerleaders, coaches, and gym owners the best opportunity to train, learn, and develop their skill-set as they strive to become world class athletes. By utilizing the Skylab platform, we are now able to use Gamification to connect a global industry, and the result is extraordinary.”
Alex McCarthy Co-Founder of CheerLife about Skylab
This is the Science of Engagement being defined right before your eyes, and it is only happening like this on one platform, the Skylab Apps platform.
. There were simply few radio stations, TELEVISION channels as well as some newspapers and also publications where marketing professionals made use of to promote their products or sell them. Reaching target consumers using these channels was quite simple; though the reach was limited. With straightforward yet engaging messages, offering or advertising items was simple.
Infiltration has increased
Nevertheless, times have actually transformed and also all the mediums stated above have actually expanded in numbers. In addition, new networks such as websites as well as mobile applications have actually been included and also there is a variety of these tools for companies to get to target market. You can say that though advertising or sales was challenging as it is said, it has actually been made a tough nut to fracture with development in technology and also the electronic tool.
The good idea in this emphasized approach towards marketing is that organisations are now able to much better permeate the marketplace. The only aspect necessary is to grasp the tricks and also methods of digital marketing and make use of these together with typical methods of sales and marketing.
Educate on your own as well as rule
So for professionals operating in advertising and marketing and also sales domain names, getting a grasp over electronic advertising is the method forward. Age is never a difficulty for obtaining education and learning and also this is comparable for learning about digital marketing. You will find various institutes that give internet marketing training; nonetheless, you have to select an electronic marketing institution that gives a comprehensive and holistic technique and understanding regarding the trade along with useful exposure.
The patterns recommend that digital advertising is a have to have for advertising and marketing as well as sales experts as well as makes certain to remain a back bone for companies for a very long time. So if you plan to remain in the race, then selecting an excellent digital advertising institution instantly and finding out about this avenue is exceptionally crucial.
Bear in mind that with rise in this tool, there will certainly be an equivalent rise in demands for business with concerns to training specialists in electronic advertising and marketing. So why shed the race when education is offered conveniently? Begin you look for a good college soon.