The Science of Engagement explores the way that technology is being leveraged to quantify the interaction between brand and consumer.
When boiled down, the Science of Engagement Looks to answer two pivotal questions:
Can you turn followers into co-creators?
What is the value of increasing engagement from monthly to daily active users?
To answer these questions, we need to give The Science of Engagement some context. Gamification is the new normal and these tactics are being used to compete for your audience’s attention. At it’s root, the science itself is centered around brand advertising effectiveness and user behavior. The conduit for measurement, however, is being defined on a daily basis by developing technologies emerging from the tech sector. Here are the main points to look at.
As author Haydn Shaughnessy states in his quote above, the playing field is changing and causing disruption, but not the product or service itself. Case and point: What does the largest hotel chain and the largest taxi company in the world have in common? Both Uber and Airbnb do not own a single property or a car that they rent out to consumers, yet they now dominate both of their industries. Similarly, mobile platform creator Skylab Apps is becoming the platform influencers and brands go to build and own their tribes.
The Science of Engagement
SkylabApps has created a white-labeled social engagement platform that allows clients to leverage a multi-million dollar platform to create eco-systems similar to companies like Uber and AirBnB at a fraction of what it would cost a company to build on their own.
Everyday enterprise brands tell us they think the Skylab platform is quite remarkable as it solves some of their toughest ‘pain points’ around communication and engagement with key stakeholders like employees and customers.
This concept is hugely disruptive as it would give power to just about anyone with a few thousand bucks and a desire to engage their tribe or community to get on the playing field.
The most exciting part about the Skylab Apps platform is it’s ability to help organizations and causes meet their mission through learning the science of engagement and applying it through technology.
If you’re going to make it rain, you better own at least one of the buckets. Influencers and brands desire to drive their existing communities from all forms of media and into a playground ( platform ) they control. For the first time, they have the ability to train, track, reward, and recognize their tribe and co-creators through the Skylab Platform.
By default, we usually don’t own our tribe or the game board that we are playing on. Influencers commonly use social media like Facebook Groups ormeetup.com as a way to manage and grow their community. Through understanding The Science of Engagement,influencers can make the quantum leap of graduating their followers from 3rd party platforms that limit their engagement to their own digital sandbox where they can own the platform, and ultimately turning their tribe and co-creators in to a referral army that organically grows and out-performs paid advertising.
An influencer doesn’t need a million followers accomplish this either, Tim Ferris commonly quotes Kevin Kelly’s book 1000 True Fans stating very simply that:
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, video maker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.
Companies like Skylab, AirBnB and Uber understand that their platforms have to meet their user’s needs. More importantly, they need to keep their users engaged for long enough to take an action, and then measure those actions. This empowers tribes, co-creators, and any part of their respective communities to get involved. For Uber, it’s a new driver, or a new rider. For AirBnB, a new client can mean a homeowner or renter. On the Skylab Platform, this engagement between brand and communities can mean a variety of things based on the client’s business model.
Skylab Client Case Study
ForAllysian Science, leveraging the Skylab platform did amazing things for their community. The platform created some incredible results in the form of DAUs (Daily Active Users) and MAUs (Monthly active users.) Seen here is an example of one of the Allysian distributors mobile profile. From the dashboard view, you can find all kinds of information about the user: How many actions they have taken, what they did, courses they completed and even how many times they shared the application with others.
Sure, Having a platform that collects data is great… Being able to have access to all that data makes things really interesting…
How about the ability to decide “what” data actually gets collected, and, get ready for the mind blower…… Actually have a gamified platform that creates the kind of engagement that has users like Roslyn coming back 460 days in a row. KABOOOM!
“Skylab Apps technology gives me the platform to engage with my community through chat, trainings, and recognition all while giving my community a place that isn’t bombarded with traditional social media noise.”
The CheerLife; another company using the Skylab platform has created an an industry specific app for the Cheer community. For the last 4 years, in the U.S. alone, an average of 410 people join cheerleadingeveryday. 75% of cheerleaders consider it important to keep up with the latest trends because cheerleading has a role in many team sports, in addition to cheer-specific competitions, participation requires year-round dedication.
CEO of the Cheer apps had this to say about Skylab:
“Skylab has revolutionized the rapidly growing cheerleading industry by providing cheerleaders, coaches, and gym owners the best opportunity to train, learn, and develop their skill-set as they strive to become world class athletes. By utilizing the Skylab platform, we are now able to use Gamification to connect a global industry, and the result is extraordinary.”
Alex McCarthy Co-Founder of CheerLife about Skylab
This is the Science of Engagement being defined right before your eyes, and it is only happening like this on one platform, the Skylab Apps platform.
. There were simply few radio stations, TELEVISION channels as well as some newspapers and also publications where marketing professionals made use of to promote their products or sell them. Reaching target consumers using these channels was quite simple; though the reach was limited. With straightforward yet engaging messages, offering or advertising items was simple.
Infiltration has increased
Nevertheless, times have actually transformed and also all the mediums stated above have actually expanded in numbers. In addition, new networks such as websites as well as mobile applications have actually been included and also there is a variety of these tools for companies to get to target market. You can say that though advertising or sales was challenging as it is said, it has actually been made a tough nut to fracture with development in technology and also the electronic tool.
The good idea in this emphasized approach towards marketing is that organisations are now able to much better permeate the marketplace. The only aspect necessary is to grasp the tricks and also methods of digital marketing and make use of these together with typical methods of sales and marketing.
Educate on your own as well as rule
So for professionals operating in advertising and marketing and also sales domain names, getting a grasp over electronic advertising is the method forward. Age is never a difficulty for obtaining education and learning and also this is comparable for learning about digital marketing. You will find various institutes that give internet marketing training; nonetheless, you have to select an electronic marketing institution that gives a comprehensive and holistic technique and understanding regarding the trade along with useful exposure.
The patterns recommend that digital advertising is a have to have for advertising and marketing as well as sales experts as well as makes certain to remain a back bone for companies for a very long time. So if you plan to remain in the race, then selecting an excellent digital advertising institution instantly and finding out about this avenue is exceptionally crucial.
Bear in mind that with rise in this tool, there will certainly be an equivalent rise in demands for business with concerns to training specialists in electronic advertising and marketing. So why shed the race when education is offered conveniently? Begin you look for a good college soon.
Social Learning Theory posits that people learn from one another, via observation, imitation, and modeling.
The Skylab Apps platform has been built operating under the Social Learning theory that has often been called a bridge between behaviorist and cognitive learning theories because it encompasses attention, memory, and motivation.
Gamification has gained traction in recent years as an effective way of engaging users to perform actions in contexts that would otherwise be considered tedious and undesirable. Education is an area in which user engagement could have the greatest impact on success, with some advantages for users to improve or get better comprehension. Our goal in doing so is to foster greater user engagement using the system and thereby promote an environment better suited for active social learning.
Skylab has built a Proprietary algorithm that places emphasis on commonly understood human habits and then leveraged technology to gamify the experience of Learning for example.
“It’s Play That Helps Us Do Serious Things Better.”
“When you have a Game Like Platform where knowledge is applied, knowledge becomes a resource. The more you know the better you are at the Game.”
Unconsciously, the key points below are enhanced in the user’s behavior through Gamification:
Epic Meaning & Calling
Core Drive is a player’s belief that he is doing something greater than himself or that he was “chosen” to do something. This creates a player who devotes a lot of his time to maintaining a forum or helping to create things for the entire community.
Development & Accomplishment
The internal motivation of making progress, developing skills, and eventually overcoming challenges drives community.
Empowerment of Creativity & Feedback
Users are engaged in a creative process of repeatedly figuring things out and trying different combinations. People need ways to express their creativity, and to be able to see the results of their creativity, receive feedback, and respond in turn.
Ownership & Possession
When a player feels ownership, he/she is motivated to make what he/she owns better and own even more. If a person spends a lot of time to customize his/her profile or his/her avatar, he/she automatically feels more ownership towards it too.
Social Influence & Relatedness
All the social elements that drive people, including: mentorship, acceptance, social responses, companionship, as well as competition and envy.
Scarcity & Impatience
The fact that people can’t get something right now motivates them to think about it all day long. Many games have Appointment Dynamics within them (come back 2 hours later to get your reward).
Unpredictability & Curiosity
Drive is wanting to find out what will happen next. If you don’t know what’s going to happen, your brain is engaged and you think about it often. This core drive is activated whenever a company runs a sweepstake or lottery program to engage users.
Users complete a series of steps to fulfill the challenge. Each step completed gives you a small reward, discount, or badge (e.g. 50% Discount at Starbucks). By completing all the steps you will earn the big reward. The goal here is to be the Pokemon Scavenger Hunt for businesses, thus getting people out of the house/office to capture their experiences in the real world.
App Sharing creates a virality effect that drives community growth for the client, sponsor awareness, and behavioural data for the brand.This is critical for our advertisers and Skylab’s business model; as our success is tied to the growth of the client’s audience and behavioural data. For the user, it provides a fun way to engage in the growth of the cause/movement, creating a deeper desire to belong.
Voting invites the user to share selfies or photos for a reward as they engage within a popularity contest. People get excited about the recognition and rewards inside a private community where they feel the odds are higher than social media. As they increase engagement within their community, they feed a desire to belong.
The overall goal of the App Sharing & Voting contest is to maximize the MAU/DAU (Monthly or Daily Active User) of their user base with gamification tactics, thus instantly increasing the value of the company.
At Skylab, Social Learning & Gamification are the Core Drive. They permit to empower the followings:
It puts the learner at the center of the people, information, and learning content they need. Comments on content increase community knowledge and understanding as well as drive engagement.
Community content enhances collaboration. Notes, comments, and ratings specific to your organization improve communication among teams and the organization as a whole.
NIELSEN’S 1-9-90 RULE
According to expert Jakob Nielsen, 90% of participants don’t contribute, though they find value in what they read and observe. The next 9% add to existing discussions, with 1% creating most commentary and giving the community food for thought.
AMPLIFY THE LEARNING PROCESS
Social learning connects people with relevant content, learning assets, and expert information specific to an organization’s unique culture. This combination of content, commentary, and community amplifies learning and helps you maximize your return on learning investments.
CREATING NEW CONNECTIONS
Social learning offers access to colleagues outside an employee’s traditional sphere, which can spark innovation and leverage connections to employees they may not otherwise engage with.
SECURITY & PROTECTION
A good social learning platform protects your information, while allowing employees to find, create, and share knowledge, learning assets, and expertise with their colleagues – without compromising security.
Game elements that can facilitate learning
Social learning is often coupled with game mechanics when you want to take audience engagement to the next level. We define social learning as an online learning experience where learners are able to see what other learners are doing and control other learners’ gameplay or content. With social learning, you can send messages to other learners, challenge a colleague to a challenge, leave a souvenir, and even create content to change the learning experience. The most common form of social learning that you can implement is a leaderboard. Simply seeing how well other learners are doing can get your audience excited and motivated to take training over and over again.
Doing our jobs is serious business, but learning about it doesn’t have to be. We’ve helped innovative organizations around the world make learning that’s as addictive as Candy Crush.
Some of the potential benefits of successful gamification initiatives include:
giving users ownership of their learning
opportunities for identity work through taking on alternate selves
freedom to fail and try again without negative repercussions
chances to increase fun and joy
opportunities for differentiated instruction
making learning visible
providing a manageable set of subtasks and tasks
inspiring students to discover intrinsic motivators for learning
I definitely dislike to see people get duped by adwords monitoring solutions that do not live up to the principles of adwords monitoring. Not only do these certain business injure their customers but they likewise hurt the entire adwords administration industry by offering the rest of us a negative track record. I am composing this short article to show you specifically just what to look for so you won’t get burned by sorry, so called “adwords monitoring”. I will show you exactly what to look for so you can be certain to locate a top-of the-line adwords administration service.
There are 5 details, really important things you should seek when picking a high quality adwords monitoring service. While it can be quite complicated to recognize these 5 essential points or processes rather, I will certainly inform you specifically just what inquiries to ask so that you will discover an adwords administration solution that is absolutely expert as well as in addition to the adwords video game. Real Adwords professionals can respond to the adhering to concerns. Be sure to ask and also get the answer to every one of these questions prior to you dare outsource your adwords monitoring. If the adwords management solution agent can answer these 5 concerns with responses comparable or similar to the ones below, I ‘d claim you are in excellent hands.
Do You Deal Split Testing? What is the significance of it? To start with, the representative needs to obviously response. “Yes” to the hand component of this concern. Split screening is an essential part of effective adwords administration. Split testing is exceptionally crucial due to the fact that it assists find which ads are most reliable as well as which ads attract one of the most clicks. It also assists decrease click costs because Google incentives much better doing ads with lower click expenses and also greater advertisement placement.
Exactly how do you arrange my adwords campaigns? Adwords projects must be arranged as well as totally repositioned to ensure that the keywords are divided right into very carefully knit, appropriate adgroups. It is essential that the leading performing key words are taken into adgroups of their own in order to achieve best relevancy.
What steps do you take to Maximize my Advertisements? Don’t be tricked if an associate claims, “We understand precisely which headings transform the ideal and we understand the best ways to create expert advertisement copy. Blah blah blah.” That is crap. Maximizing ads suggest insuring the key phrase browsed on programs up 3 times in the advertisement; as soon as in the headline, when in the advertisement message and when in the screen LINK. Google rewards these kinds of advertisements with higher ad positioning and also reduced click prices. Google likes significance. Likewise Insure that the adwords monitoring service composes a details advertisement for each keyword phrase you have. Anything less is merely lazy.
Exactly how Do You Change My Bidding? What’s one of the most reliable kind of bidding process in Google adwords now? Its certainly bidding using Google’s Conversion Optimizer. If they don’t mention anything concerning that after that think just what? That adwords administration solution is formally out-dated! Any type of professional adwords monitoring service understands bid administration with Google’s Conversion optimizer is the method to go. Absolutely nothing else defeats it.
Just what Proceeding education does your personnel experience? You ‘d much better think continuing education and learning is a massive component of successful adwords monitoring. The Google Adwords globe is always transforming. If you’re not continually studying as well as investing money on research after that you will swiftly fall behind. The most innovative adwords management solutions invest tens of countless dollars on proceeding education and learning. Do not be terrified to request evidence of proceeding education and learning. Besides it is you money at risk.
You can spend much less in Google Adwords as well as obtain also more clicks! Case Your Free Video Revealing the Keys of how you could Control adwords and also invest MUCH LESS cash! George Kristopher, a reputable
Digital marketing is taking the globe by tornado with continuous and continuous expansion. This has actually made it crucial for firms to understand characteristics that could help them be successful making use of the enormous potential of this electronic medium. Nonetheless, the problem that is troubling firms; especially business owners, is absence of, or entirely non-existent efficient approaches for success. This issue functions as a huge limitation as well as avoids entrepreneurs from attaining their goals.
A perfectly intended and effectively carried out technique for electronic advertising is the key for beating competition. The ability to grow in this rapidlymoving economic situation for new companies hinges on just how efficiently they have the ability to first adjust and also after that plan electronic media.
The tilt towards digital media for entrepreneurs
Right from cellular phones to social networks, electronic devices are permeating industries like never ever in the past. Consumers as well are turning mainly to this medium for virtually every demand. So, despite whether you are a big company, a business owner, or a launch, and also irrespective of the dimension of your company, discovering electronic advertising and also after that leveraging its potential to your advantage is the demand of this hour. Involving and interacting positively with your customers are activities that can be carried out efficiently with electronic advertising and marketing.
Learn prior to your dive
Nonetheless, there is still a problem for entrepreneurs. The buzz around modern technology developments such as digital advertising is so vast that recognizing everything then selecting just what matches perfectly is complex. Merely selecting something just due to the fact that it is trending is not mosting likely to work. This may additionally lead to backfiring. Also if you employ specialists for this task, learning about the work yourself is incredibly essential.
So the essential depend on reaching the origins of the trade on your own with quality training in Digital Marketing. This could be done from some excellent as well as reputed digital advertising colleges. This tool changes virtually routinely and you should remain in sync. For this, finding out the profession can not be ignored.
At Skylab, we have a growing, but tight-nit group of core members. Its immensely important (both for your professional development, and the increasing value of Skylab as a company) that every day, and every week, each individual team member is accomplishing definitive tasks, and producing valuable assets.
By having clear goals, and understanding perfectly the Vision and Expectations of your daily task or project, you can ensure that you stay productive.
You might think that productive just means “doing a lot of work” or “working really hard all day”. Its far more than that, as this video should demonstrate to you:
Here at Skylab we want to help you create explosive productivity so you get big things done (and make your life matter).
That’s why we use the VEAC : VEAC is at the heart of Skylab‘s Culture. It is the process we use to go about our work day, start a new project, and communicate with each other. Read each part of the VEAC carefully. Incorporate these terms into your daily communication with the team and it will increases your productivity as a team and as an individual! Skylab supports all of its clients to use the VEAC model.
V – VISION : Communicate and understand the scope and nature of the task or project. (Use ‘Active Listening’ skills)
E – EXPECTATION : Understand the timelines that your team lead is expecting this task to be done, and any required support/resources. (What will be delivered when)
A – ADJUSTMENT : If there is anything that effects the vision, expectation, or timeline while you are completing your task you will need to notify your team leader or teammates affected by this ASAP
C – CLOSE THE LOOP : When you feel the task is complete you must get a sign off from your team lead, and inform the other teammates involved with this accomplishment. (NOTE: Communication is not considered communicated until you have verbal or written acknowledgement or response. We operate in a fast paced situation emails, text or slack messages that are not responded to DO NOT COUNT as communication)
Here are 21 tips to get you to your best productivity from a leader in the self development world, Robin Sharma :
Check email in the afternoon so you protect the peak energy hours of your mornings for your best work.
Stop waiting for perfect conditions to launch a great project. Immediate action fuels a positive feedback loop that drives even more action.
Remember that big, brave goals release energy. So set them clearly and then revisit them every morning for 5 minutes.
Mess creates stress (I learned this from tennis icon Andre Agassi who said he wouldn’t let anyone touch his tennis bag because if it got disorganized, he’d get distracted). So clean out the clutter in your office to get more done.
“The only thing to do with good advice is to pass it on. It is never of any use to oneself.”
Sell your TV. You’re just watching other people get successful versus doing the things that will get you to your dreams.
Say goodbye to the energy vampires in your life (the negative souls who steal your enthusiasm).
Run routines. When I studied the creative lives of massively productive people like Stephen King, John Grisham and Thomas Edison, I discovered they follow strict daily routines. (i.e., when they would get up, when they would start work, when they would exercise and when they would relax). Peak productivity’s not about luck. It’s about devotion.
Get up at 5 am. Win the battle of the bed. Put mind over mattress. This habit alone will strengthen your willpower so it serves you more dutifully in the key areas of your life.
Don’t do so many meetings. Having the few meetings you now do standing up – and it’s created breakthrough results.
Don’t say yes to every request. Most of us have a deep need to be liked. That translates into us saying yes to everything – which is the end of your elite productivity.
“We all naturally want to become successful… we also want to take shortcuts. And it’s easy to do so, but you can never take away the effort of hard work and discipline and sacrifice.”
Outsource everything you can’t be BIW (Best in the World) at. Focus only on activities within what I call “Your Picasso Zone”.
Stop multi-tasking. New research confirms that all the distractions invading our lives are rewiring the way our brains work (and drop our IQ by 5 points!). Be one of the rare-air few who develops the mental and physical discipline to have a mono-maniacal focus on one thing for many hours. (It’s all about practice).
Get fit like Madonna. Getting to your absolute best physical condition will create explosive energy, renew your focus and multiply your creativity.
Workout 2X a day. This is just one of the little-known productivity tactics. Here’s the key: exercise is one of the greatest productivity tools in the world. So do 20 minutes first thing in the morning and then another workout around 6 or 7 pm to set you up for wow in the evening.
Drink more water. When you’re dehydrated, you’ll have far less energy. And get less done.
Work in 90 minute blocks with 10 minute intervals to recover and refuel.
Write a Stop Doing List. Every productive person obsessively sets To Do Lists. But those who play at world-class also record what they commit to stop doing. Steve Jobs said that what made Apple Apple was not so much what they chose to build but all the projects they chose to ignore.
Use your commute time. If you’re commuting 30 minutes each way every day – get this: at the end of a year, you’ve spent 6 weeks of 8 hour days in your car. I encourage you to use that time to listen to fantastic books on audio + excellent podcasts and valuable learning programs. Remember, the fastest way to double your income is to triple your rate of learning.
Be a contrarian. Why buy your groceries at the time the store is busiest? Why go to movies on the most popular nights? Why hit the gym when the gym’s completely full? Do things at off-peak hours and you’ll save so many of them.
Get things right the first time. Most people are wildly distracted these days. And so they make mistakes. To unleash your productivity, become one of the special performers who have the mindset of doing what it takes to get it flawless first. This saves you days of having to fix problems.
Get lost. Don’t be so available to everyone. I often spend hours at a time in the cafeteria of a university close to our headquarters. I turn off my devices and think, create, plan and write. Zero interruptions. Pure focus. Massive results.
I truly hope these 21 productivity tips have been valuable to you. And that I’ve been of service. Your productivity is your life made visible. Please protect it.
The Future of Work is changing. Are you ready?
Working Nation is one Skylab’s Client. Through the Channels section, you can access to content about leadership and productivity directly on the app. Each Skylab app provides great training and learning section related to the particular business sector.
Here are a few coping mechanism and 8-step process for maximizing efficacy (doing the right things) from Tim Ferriss, author of the 4-Hour Workweek
Wake up at least 1 hour before you have to be at a computer screen. E-mail is the mind killer.
Make a cup of tea (I like pu-erh) and sit down with a pen/pencil and paper.
Write down the 3-5 things — and no more — that are making you most anxious or uncomfortable. They’re often things that have been punted from one day’s to-do list to the next, to the next, to the next, and so on. Most important usually = most uncomfortable, with some chance of rejection or conflict.
For each item, ask yourself:
“If this were the only thing I accomplished today, would I be satisfied with my day?”
“Will moving this forward make all the other to-do’s unimportant or easier to knock off later?”
Look only at the items you’ve answered “yes” to for at least one of these questions.
Block out at 2-3 hours to focus on ONE of them for today. Let the rest of the urgent but less important stuff slide. It will still be there tomorrow.
TO BE CLEAR: Block out at 2-3 HOURS to focus on ONE of them for today. This is ONE BLOCK OF TIME. Cobbling together 10 minutes here and there to add up to 120 minutes does not work.
If you get distracted or start procrastinating, don’t freak out and downward spiral; just gently come back to your ONE to-do.
“Etiquette means behaving yourself a little better thank is absolutely essential.”
Anyone who has ever worked with an overbearing self-promoter knows there is a big difference between a show-off and a superstar. Downplaying your skill set won’t do much for your reputation, either. The key to shining in the office is to find a balance between sharing and bragging and focusing more on being than seeming helpful, encouraging, organized, prepared and genuine.
Here are five ways to step into your spotlight in the office by adopting the proper behavior (without turning everyone off)
Make an effort to connect.
There is truth in the saying that people will never forget how you made them feel. Instead of rushing to your desk and putting your head down, make an effort to say good morning/hello to everyone from your receptionist to your boss and ask them how things are going every once in awhile. In doing so, you can help to diffuse any misinformed projections, build relationships with your team that will inevitably boost productivity and set yourself apart from those who only acknowledge those who can help them in some way.
Start each day with a clear purpose.
Take a few moments each morning to understand what you want the outcome of your day to be. After you have a clear picture, identify the most important tasks to take on in order to achieve it. These are the ones that will bring you to the result you want to achieve and help you stay on track when the inevitable interruptions and social media temptations begin to seep in.
This sounds obvious, but how many people know someone who is always running late, shows up to meetings without notes or always has an excuse for a missed deadline or sloppy work? Try and bring one well thought-out idea to each meeting instead of trying to shoot off five off of the top of your head (or offering none at all) and meet your deadlines with edited work instead of trying to beat them and move to the next thing.
Give weekly updates and take it upon yourself to lead the charge when it comes to following up on projects (before they are due). Information exchange offers a great benefit to those who are opening the lines of communication. Not only are you showing the work you have done in a non-aggressive way, you are also leading team members who may have needed a reminder or a little guidance as to how to get things done.
Do your part, but no more.
This doesn’t mean to play the “that is not in my job title” card, but more a reminder to step up and give 100% but don’t take on other people’s duties to show off or play the martyr. You want to share your knowledge and wisdom without stepping on anyone’s toes or disempowering them. Teach them how to fish and hold them accountable the same as you expect them to.
If you respect and adopt these simple steps, your behavior will change and it will results in the workplace’s harmony where each member’s behavior contribute. All of those steps can be enhanced by Gamification.
A prime example of a company who is taking the gamification world by storm is Skylab Apps. At Skylab, one great use for Gamification is by incorporating it into the workplace. It can be an asset because it can provide employees with further work-related knowledge. This could be in regards to policies, standards, performance expectations, and so forth. Gamification makes learning about these various things actually fun and engaging, which in turn produces more educated and well-versed employees.”
“We don’t see things as they are. We see them as we are”
Perception is a major and old area of study in the field of Psychology. Perception is how we organize, understand and interpret the world around us: what we see, what we hear, what we feel, what we smell, and what we taste. Dependent upon the business you are in, all five senses may play a role or perhaps just one or two. There is the belief that perception alters and may distort our vision of reality, perhaps masking the truth. If people come to a situation with a preconceived notion of what should be, they might tend to see what they expect, not what is there. So, we tend to bring to a given situation an inherent bias that may color the reality. The point of note here is that in viewing a business situation you need to see what is there, not what you expect to be there based upon previous experience, training, or expectations. That may be difficult to do.
Without a doubt, perception is a complex phenomenon influenced by personal values and/or beliefs, experience, attitude, education and training. An individual’s level of perception also may have some hereditary basis. Perception operates in all aspects of our life: our personal life; our social life; and, most certainly, our business life.
Specifically, what role is played by perception in business? If one accepts and understands that developing a vision, or predicting where a market will develop, or identifying major trends that impact the basic fabric of society, or determining how best to take advantage of an opportunity, is an essential part of running any business, then you accept perception as a basic ingredient in those processes. Sometimes, that hunch or gut feeling one gets is a form of perception. Remember that perception is how we see things and how we arrange and interpret those things to come to a conclusion or to make a decision. Consequently, perception is a principal ingredient in the management of a business and it can be a powerful tool in business, if properly recognized and applied.
A new wave of business leaders are doing much to change their perceptions, particularly in the tech industry, which is leading the drive for a more positive future for the human race. AtSkylab, CEO&Founder Dean Grey is known in the network marketing industry as one of the most inspirational and charismatic keynote speakers and his perception relies on the idea to help others: “It’s a Reward Within Itself”.
Perception in business is a reality. It is an essential part of one’s package of business skills. It is a core competency. To deny these statements is to deny a basic attribute of entrepreneurship, leadership and decision-making. Perception is basic and integral to how we see and assess opportunities and how we will pursue opportunities. It is how we view our business environment and the elements that make up that environment both internal (staff, resources, equipment, services, products) and external (the market, the customer/client, the competition); and, it is much more. It is also the identification and understanding of major trends, especially long-term trends, that affect the basic structure of society (aging population, empty-nesters, women returning en masse to the workforce, decline in manufacturing jobs and the increase in service sector jobs, global economics, growth in the health care industry, information technology and the trend to inter-company collaboration).
Peter Drucker, business management sage of the 20th Century, considered perception the skill essential to making bold, creative decisions. In Managing in a Time of Great Change, he said :
“Today, perceptiveness is more important than analysis. In the new society of organizations, you need to be able to recognize patterns to see what is there rather than what you expect to see.”
Therein lays the key benefit to applying or invoking the right perception. There also is the core problem. We need to see what is there, not what we expect to see. How do we do that? Here are a few suggestions.
Eliminating the ego in decision-making is the major component. The ego is personal baggage based on previous knowledge, previous experience and expectations. It may not be all bad, but, then again, it may. It colors one’s view and may even distort the image that you ought to be seeing. Clearing one’s mind and taking, as much as possible, an open and simple view of the business environment, to see it as it is and not as one wants it to be is the objective. The results of eliminating ego, hopefully, are a fresh view and through that fresh view the identification of new business opportunities.
Related to eliminating ego is this: assume nothing. Assumptions must fit reality. That means having a good grasp on your business environment: the existing situation, the opportunities for growth, what the competition is doing what the client wants (always a moving target), to mention a few. So, assume nothing; get the facts; check and re-check and check again.
Acquire a clear and working knowledge of those long-term trends we spoke of in Part One of this Article. These are the trends or shifts in society, existing and emerging, which change the basic structure of society, including the business sector. These long-term trends significantly affect the business decisions we take, or ought to take.
Perception has always been an important part of the business management decision-making process and will always remain so. Perception, appropriately understood and applied, is a key business skill and is the leading edge in recognizing and developing business opportunities.
“This gives us the opportunity to change our environment and thus, change ourselves for the better.”
It takes three kinds of people to create a movement.
Very rarely do we see one individual that is able to embody all three personalities. The ones who do, you already know there names. Mark Zuckerberg, Steve Jobs, and Bill Gates to name a few. There is a common thread among all three of these unique individuals. The ability to be an artist, activist and intellectual is not something that comes naturally. In fact creativity and critical thinking in the terms of economics come from two very different sides of the brain.
So what are those special attributes that allow a person to rewrite the rules and create a movement?
This day in age, creating a movement can happen fast because information travels with greater velocity every day. This idea of leveraging technology was something that Dean Grey, the CEO and Founder of Skylab Apps understood with crystal clear clarity. Like Zuckerberg and Jobs, Mr. Grey shares the unique ability to be an artist and intelectual who’s politics are driven by a moral code, not political correctives.
To create a movement, one must have vision, determination, chops and be a little bit crazy for believing you will be able to pull it off. When Dean founded Skylab Apps, it was about anchoring a decision for him, planting his flag, and then burning the ships so only path was forward. Getting to that decision would require the following steps:
I started to outgrow the community I was a part of. In order to move forward, I had to make the switch from entertaining and educating people around the world to equipping people around the world.
Erase the Labels
If you are not a trained musician but want to convey a message by composing a tune, don’t let the lack of a formal education stop you. Never let the question ‘Am I trained to do this?’ take root. Carve a path and walk through. This is the only way forward and create a movement
Success Tastes Sweet Only After Bitter Failure
Be mentally prepared to hear ‘No’ before you meet acceptance. Aim for rejection, it is not negative if something substantial comes out of it. Dean Grey himself had to endure failed attempts before he got to the summit. When you stop worrying about rejection, you put in your best effort.
Don’t Lose Focus on the Project’s Integrity
It is easier to fall off the wagon than getting on to it. Most people who come up with brilliant ideas after tasking initial success, lose focus on their goals and get off track. Persistence is the key. Have a small team in place whose responsibility is to assess the course of the project. Anytime they feel that the trajectory is misaligned, corrective steps can be implemented without losing time.
There Should Always Be a Scale For Measurement
Every action and idea must be scalable. When you find yourself thinking of the next big idea or about to create a movement, ask yourself “Will this be applicable to 500 people?” If the answer is no, alter the plan. If yes, improve it to fit a larger perspective.
Keep It Simple
An idea is great only when it is simplified. The more complicated it gets, the lesser acceptance it will receive. People tend to follow only those ideas which they can understand. Breaking down the idea into a simple concept also makes building an emotional connection easier.
During the inception of the idea it is pivotal to keep it centered on a core value. This core will decide if the project will go global or lose momentum.
Dean Grey is not a lone wolf on his path to creating a movement with Skylab Apps. The Skylab CEO understood that in order tocreate a movement he needed to get the right people on the bus. Luckily, like attracts like, and Dean would devise the most incredible team of C-level execs, entrepreneurs and ambassadors that share the same vision that he had.
This team of Artists, Activists and Intellectuals are top performers in their space.
The Intellectuals: who’s former associations and employment history stem from globally recognised brands like the UFC, Fanduel, Walt Disney, Success Partners HITACHI and Nike consists of Mike Pine, Tony Chaplin, and Tony Cerqueira to name a few.
The Artists: A creative team of world renowned dancers athletes and entertainers that consists of 8-time goldmedalist Apolo Ohno, 5-Time world Dance Champion Jeremy Wong, Alex and Kyle McCarthy, and other uber talented folks
The Activists: Consisting of some rebel entrepreneurs who dared to think outside the box and chase their own dream of success. Some of
the players are Skylab CTOGeorge Pslek, Digital marketing and sales masters Mike Filsaime along with Steve Wolf and the most cutting edge platform development and design team including Lauren Peters (formally Coca-Cola/ Wells Fargo) Bryan Farris (UC Berkley / Acumen Transit Hero) and Big Data with Sasha Treviso (Amobee).
This is how you create a movement.
For more information on how Skylab Apps is creating a digital movement, check out this link
Check out this TED Talks about how to start a movement.
Gamification in the workplace uses game mechanics to drive employee performance. Employee performance KPIs (Key Performance Indicator) are measured in real time – like a Fitbit for work – showing where employees are doing better, having them compete with their goals and past achievements. It is made to drive intrinsic motivation, the sense of mastery and control that comes when we know we are doing our job well.
Yet, most people think of workforce gamification as a thin game veneer applied to work, a “video game at work” that attempts to create motivation through points and badges, bells and whistles. And then, almost immediately, they disbelieve gamification. They are right – making work cute or “fun” or “game-like” doesn’t work, but using gamification like a fitness tracker for work works well, changing more than performance and affecting the culture of thinking and talking about employee performance.
“When brought into the context of business, this means that users of these applications are actively engaged in fun ways with other users who they can interact with through chat and messages, all while learning about a given company and their products.”
Here are five key elements of what workforce gamification really is:
1. Real-Time Performance Management
Performance management is a good idea: set goals and measure their achievement. The problem is that most performance management practices involve setting of annual goals, which soon become stale. In addition, communication with employees about performance is marred by the practice of ranking employee performance – which people (naturally, of course) find threatening, confrontational and discouraging.
So in practice, many companies are eliminating or re-assessing their performance management practices.
Gamification focuses on the here and now. Imagine a basketball coach who skids along the court, following his team as they invest all their body strength and skills to fight off opponents’ scores, and keep up their offensive within the team. The coach throws out his feedback in real-time so his players can fix their mistakes on the spot. If his point guard is taking too many shots in the first quarter, his coach will have him back on the right track by the end of the second.
Gamification brings this dynamic to your employees’ performance. Feedback is given on-the-spot, by showing performance KPIs and personalized benchmarks and goals within the gamification application, so employees can rectify flaws in real-time, instead of thru retroactive feedback that is weeks or months late.
2. Objective and Fair
New management practices are gravitating away from subjective evaluation of employees, and more in the direction of objective and proactive development of employees.
What this brings is a positive process that reflects both to employees and their managers how employees are progressing and which goals are being met, and transparently so. Research about performance management shows that managers are often unaware of the fact that their evaluations are subjective; measuring KPIs in real time can correct this. In this case, there are spillover effects into corporate culture – when evaluation is objective and fair, people feel differently about work and about whether their efforts and performance will be fairly recognized.
Gamification also reflects insights and results to employees (and managers) that effectively enable them to make changes in their work performance. In many cases, in case performance in a certain area is lacking, employees are directed to micro-learning so that they can correct their course and improve their expertise. For example, a new Urbn Pizza’s worker will be motivated to learn about the company he will works for!
A Skylab’s Client, Urbn Pizza, integrates the gamification in the workplace by using this performance process.
3. Performance Measurement is Transparent
Many successful tech companies (Google, Intel, Linkedin and others) use OKRs (Objectives and Key Results) to communicate goals and objectives to employees. Results are tracked – and people can see the OKRs of their peers. This is a new degree of transparency.
OKRs are used by knowledge workers (product managers, developers, communications managers, etc.), and remain transparent to all their peers, so that every employee in the organization can see what every other employee is working on and setting as a priority.
Gamification is OKR for the workforce: rank and file employees, who don’t have goals like ‘launch new product’, ‘have a successful beta launch’ but are required to perform within certain benchmarks expected of them.
It lets the relevant employee to see how they are doing in comparison to their fellow colleagues, and in what fields they are performing better or worse than those colleagues. This instills a sense of fairness, and a clarity on what employees are supposed to focus on at work. It also lets companies set individualized goals, so that what is expected of employees is fair and achievable.
For example, on this screenshot of the Urbn Pizza app, an employee of one of the Urbn Pizza restaurant can go through a “Prep List” with actions like “Check Bathrooms” or “Check Kitchen”. These actions are proper to the employee experience. Here, it’s the server experience but others exist like Bartender or Cooks. Once the Actions are applied, they are displayed on the Community Recognition Wall. Every other employees and managers in the workplace will be able to see that actions had been taken. If one has been forgotten, another worker can comment the action and the problem is fixed instantly thanks to instant feedback.
4. Drive the Right Things: Behaviour
Competition is often viewed as a positive motivation method. Well, for many people it isn’t and can even be perceived as a source of unfairness. Sales managers tend to believe in this fallacy and want to manage performance with leaderboards displayed as “employees of the day” on the Urbn Pizza app.
Projecting different employee’s successes to one another on mediums like a leaderboard and showing actual sales isn’t a good idea. It’s true that sales are the objective, yet this isn’t what should be motivated, but rather the activities that drive sales. To generate better sales, gamification would want to drive behaviours and measure them: more calls, qualifying leads, meeting potential and existing clients, etc.
5. Gamification Isn’t a Game
What is the “game” part of gamification? It is the use of game mechanics – like calling out to employees to bet on themselves, showing them completion bars and more – to drive behaviour and engagement. Gamification creates a way for employees to monitor their progress at the workplace and act from a place of intrinsic motivation. In this, it isn’t a game, but it can be a game changer for work performance and culture.
Imagine a platform that allows the owner to make changes to the Mobile App in real time across 3 native platforms without ever needing to resubmit to the App Store or Google Play.
This is what Skylab Apps has created. When CEO Dean Grey set out to build a white labeled social media app where the app owner had 100% autonomy and control he ran in to a big problem. How could we deliver a custom platform if the app owner cannot not make changes to the finished product at the speed of their business or their community’s growth?
To solve the problem, Skylab Apps built a “command center” and attached it to the scalable white labeled social media platform. In essence, it is the equivalent of leasing a new Ferrari and being able to reconfigure the color of the car itself or change the side of the car you would like the steering wheel on at anytime in “real time” making as many changes as you want.
Sounds impossible right? Well, it’s not. Skylab has built it. In fact the Skylab Appscommand center is so robust it gives the app owner the ability to customize the color, content, positioning and user tags… and that is only the beginning.
The idea is quite revolutionary. Skylab Apps has really built a platform, not an app. Uber is an app, you download it, use it and when the company updates it, you may see some changes. The Skylab Apps Platform is not Web based or HTML 5. The platform is built to work simultaneously across three platforms:
Web App (w/Command Center CMS Controls)
The Skylab Apps Platform similar to Word press but for the Native Mobile App. To grasp just how big this idea is, you need to understand a little bit about the app development world itself.
15 years ago, it was somewhat difficult to build a website. There was no Squarespace or Shopify. These were ideas back then, and until the advent of WordPress, the chances of you developing a desirable and functioning website without coding knowledge or a computer science degree was about as likely as winning the lottery. At best, the chances of pulling it off on your own was slim to none. WordPress forged the path that changed all of this.
Wordpress was open source and allowed a community of developers to create software plug-ins making it easy for user to ultimately build a website quickly with no coding experience or computer science degree needed. Later on, some for profit companies like Squarespace and Shopify that have made the user experience even more seamless.
Skylab Apps set out to simplify the process for the end user delivering on the promise of a seamless mobile platform across all major interfaces that tackled and solved all of the major problems that exist in the mobile app development space today.
“Skylab has revolutionized the rapidly growing cheerleading industry by providing cheerleaders, coaches, and gym owners the best opportunity to train, learn, and develop their skill-set as they strive to become world class athletes. By utilizing the Skylab platform, we are now able to use gamification to connect a global industry, and the result is extraordinary.”
Alex McCarthy | 5-Time world Champion & CEO / Founder of The Cheer Apps
Big companies are catching on too! Skylab Apps has a growing list of some major clients including Amway,Allysian Health Sciences and Jack Canfield Companies. In addition to the mounting success of Skylab App, the are attracting some huge talent from companies like Walt Disney, UFC, Fan Duel and HITACHI. Take a look at the Executive team and check out the endorsements they have gotten so far, it is nothing short of amazing!
“Skylab Apps technology gives me the platform to engage with my community through chat, trainings, and recognition all while giving my community a place that isn’t bombarded with traditional social media noise.”
Apolo Ohno | Short Track Speed Skater and an eight time medalist in the Winter Olympics / Co-Founder of Allysian Sciences
Skylab Apps understand trends at cellular level.
“We do not guess, we spot the trends and strategize.”
–Dean Grey | Skylab Apps CEO
Here is some Quick History For you:
The internet became mainstream in 1999
WordPress was start in 2003
Today 27% of the internet is powered by Wordpress sites.
Mobile Apps are a $77 Billion Market currently and expected to grow to $101 Billion by 2020
The only tech out there even close to what the Skylab Apps platform does is already antiquated or at best years behind what has been created by Skylab.
For more information or to request a demo to see the platform, please visit www.Skylabapps.com
The number of mobile platform users today is greater than the number of desktop users!
Consequently, businesses have realized the need to effectively use mobile channels platform for attracting customers. They have started new operations (or scaled existing ones) through mobile websites and mobile apps.
“Mobile devices have already ingrained themselves into our daily lives and business are realizing that this is something that can work to their advantage.”
While businesses with large wallets can afford to employ both mobile websites and apps platform, other companies might have to choose one of them. The choice between mobile apps and websites depends on their cost, usability, required features and the audience they serve.
That being said, studies show that users prefer mobile apps platform more than mobile websites. This makes for a strong reason to have mobile apps for reaching out to potential (and existing) customers.
In addition, there are various other reasons, too, that make mobile apps better than mobile websites platform.
#1 Mobile Apps Offer Better Personalization
Personalization is about offering tailored communication – Smart Chat – to users based on their PIIP (Proximity, Identity, Interest and Performance)
“Personalization is critical in making a mobile User Experience delightful”
With mobile apps, it’s easy to treat users with a personalized experience.
Mobile apps can let users set up their preferences at the start, based on which users can be served with customized content. Apps can also track and observe user engagement, and use it to offer custom recommendations and updates to the users. Furthermore, they can also identify location of the users in real-time to provide geography-specific content.
However, improving user experience is not the only purpose that personalization serves. It can also help improve conversion rate of apps:
When users are pampered with personalized content, they have a higher chance of making a conversion.
At Skylab, visuals and layouts are customizable, but the underlying structure is stable & standard. This creates total control for the client – flexibility within a proven and tested framework.
This is a massively-disruptive model
#2 Ease of Sending Notifications
For the last couple of decades, email has been the most widely-used business communication tool. Businesses have extensively used email (some almost abused it) to reach out to their users. As a result, email has lost the effectiveness it once had; its open rates and click rates have constantly dropped.Well, there’s no reason to worry.
The notifications are of two types: push and in-app notifications. They both are exciting alternatives for communicating with app users in a less intrusive manner.
The ability to send instant, non-intrusive notifications to users is so desired that it is one of the major reasons why many businesses want to have a mobile app in the first place.
In-app notifications are the notifications which users can only receive when they have opened an app.
Push notifications, on the other hand, are those notifications which users can receive regardless of any activity they are doing on their mobile device. There have been instances where the push medium of notifications has delivered click-through rates of 40%.
At Skylab, we’ve got the full suite: outside the app, inside the app, and a master control center.
Notifications are the primary way users get information about activity in their apps.
#3 Making Use of Mobile Device Features
Mobile apps have the advantage of utilising features of a mobile device like camera, contact list, GPS, phone calls, accelerometer, compass, etc.
Such device features, when used within an app, can make the user experience interactive and fun.
Moreover, these features can also reduce the efforts users would have to make otherwise. For instance, users completing a form on a banking app might need to submit their photograph for completion of the process. The app can let users take help of the camera of their mobile device to capture and submit a photograph.
“Apps can utilize native features of mobile devices to enhance User Experience.”
The device features can significantly shorten the time users take to perform a certain task in an app, and can even boost conversions.
Add-on: Mobile websites platform can also use some features of a mobile device like camera, GPS, etc. Still, there are technological constraints in utilizing all the multimedia features of a device (which mobile apps can use).
Skylab has worked in the development of BlowBunny app. We use the native features which had been shown above to create Voting Contest. It’s one of the Gamificationadd-on features that Skylab can provide.
You can see the most recent posts and -following customizable tabs- the Leaderboard with the actual ranking, your own posts and the winners from the past weeks.
This fun contest renews every so often – admin choose the timeframe – and the winner earns a reward!
Customize the How to Win screen to display the contest info and reward
#4 Ability to Work Offline
It is probably the most fundamental difference between a mobile website and an app.
Although apps too might require internet connectivity to perform most of their tasks, they can still offer basic content and functionality to users in offline mode.
“The beauty of mobile apps lies in their ability to work even in offline mode.”
Let’s take the example of banking app again.
The app can provide features like tax calculation, instalment calculation, and determination of loan limit. These features can work even without the help of an internet connection.
Add-on: Even though mobile websites platform can use caching to load web pages without an internet connection, they can only offer limited functions.
#5 Freedom in Designing
Even with all the technological advancements in web designing, mobile websites have to rely a lot on browsers to perform even the most elementary functions. Mobile websites depend on browser features like ‘back button,’ ‘refresh button,’ and ‘address bar’ to work.
Mobile Apps don’t have any of these restrictions.
A mobile app can be designed with a lot of elaborate functions, based on advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more.
Apps can use these gestures to offer innovative functionality that can help users perform a task better. For example, an app can let users move to a next or previous step using the swipe gesture.
Skylab gives you the ability to modify colors/branding + actions + bottom/side menu navigation.
#6 New Branding Experience
Since a mobile app is distinct from a company’s website, it has the liberty of offering a new branding experience to users. It means that the company can experiment with new branding styles for the app, which can be different from the regular brand style of the company’s website (or the company altogether).
Going a step further, companies can build mobile apps specifically to transition into a new brand style for themselves.
“Mobile apps can be used to create a distinguished brand for your product/service.”
Additionally, a mobile app can also allow users to customize its appearance, as per users’ liking. This can further help in the personalization front of the app.
Add-on: The concept of microsites work on similar lines. Microsites offer a distinct brand experience to users, as compared to their parent sites. They are often used to promote a sub-brand, an event, or a newly-launched service.
Skylab can implant a social media page and any website directly into the app. This enhances User Experience.
On this screenshot of the Allysian app, the Action-Buttons can be set in a different way and the different tabs at the bottom of the app as well
Allysian Science is One of the Skylab’s Clients. Its mission is to maximize human potential through advanced science and education, enabling people to become the best at whatever they choose to be.
Skylab provides to the Admin a wide Platform Settings Control as seen in the previous point. Admin can optimize and change the display as they wish.
Different courses and lessons about Allysian
The Brand story, aspirations, clients & partners, testimonies and others branding experience can be available with great refine design and layout on the app. New users can easily access to those in the Training tab. Each lesson give credit to the reader by just indicate that it has been completed. Each completed lesson will be displayed on the Recognition Wall where every users can like, comment and access to.
#7 Users Spend More Time on Apps
Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites.
“In today’s market, in order to be a successful company it is essential to go mobile”
Moreover, the average time users spend on mobile apps is also increasing — rising by 21% in 2015 from 2014.
Note: A point to consider here is that users spend a majority of their time on gaming apps and social media apps. Skylab has merged both of them to create a Gamified Social Media.
However, we also don’t have data telling us which mobile websites users visit more often (out of the 14% of their time mentioned above). Hence, it’s not possible to make a comparison.
#8 New Stream of Conversions
If you’re looking to increase conversions, mobile apps platform can be a great medium to push users down the conversion funnel.
Mobile apps can be used to acquire both top-of-the-funnel (ToFu) and bottom-of-the-funnel (BoFu) users.
For instance, utility apps can bring-in ToFu users, which can be later nurtured into BoFu leads. On the other hand, apps like eCommerce already have BOTF users, who have a higher possibility of converting.
Add-on: Since mobile apps are much more targeted in nature (through their content and utility), they can be used to tap specific users in the funnel. Mobile websites, in contrast, reach out to a diverse set of audience.
With Skylab, you already have a community of BoFu and ToFu. Those Users will jump on your app when it will be launched ! Companies focus on capturing new customers, but successful brands knows the importance of retaining & rewarding existing customers.
If your user base does not feel a compulsive need to check your app multiple times a day, you are unable to compete. We leverage this need for frequent engagement, exploration, and unpredictability.
#9 Brand Presence
Users spend a substantial amount of their time on mobile devices. It’s safe to say that many of the users encounter the apps they’ve installed on their devices, almost every day. This regular encounter can be viewed as a branding opportunity for the apps. For the record, a study shows that U.S consumers spend 5 hours on their mobile each day !
Even when users are not actively using a mobile app, they are still reminded of the brand associated with the app. The icon of the app acts like a mini-advertisement for the brand.
“Mobile app icons can work like innovative ad-banners.”
The Allysian Logo is its Brand’s Identity
The presence of an app on a user’s device helps influence user’s perception about a brand, subconsciously.
All of these Apps’ Logos become their own Brand Presence
This user behaviour can be linked to the Signal Detection Theory, which suggests that users process even those ads which they’ve ignored at some level in their minds.
With Skylab platform, we have implanted a GamificationEngine with gamified features to add value on what is already on the mobile market. This increases the companies’ value.
#10 Apps Can Work Faster Than Websites
A well-designed mobile app can perform actions much quicker than a mobile website.
Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. For this reason, data retrieval happens swiftly in mobile apps.
Apps can further save users’ time by storing their preferences, and using them to take proactive actions on users’ behalf.
There is also a technical justification as to why mobile apps can work faster.
“So, mobile websites are technically slower than mobile apps!”
While all this is happening in the background, users get to complete actions quicker on the front-end of mobile apps, again contributing to a delightful user experience.
Mobile App v/s Mobile Site — What Should You Choose?
Developing both mobile website and mobile app for your business can prove to be a costly affair. You might have to choose one of the two channels, based on your budget and business goals. While both channels have their own pros and cons, mobile apps, especially, can help you get higher conversions. Mobile apps offer greater personalization and operational efficiency, along with multiple other exclusive features.
At Skylab apps, we provide Mobile & App platform according to the client’s needs. We also bring an essential interest to the native features and add-on features which mobile platform can provide and support (Smart Chat, Notifications, Smart Tags…). Skylab has truly understood and incorporated all of these points we’ve just gone through.
“The Role of a great leader is not to give greatness to human beings, but to help them extract the greatness they already have inside them.”
A Leader’s quote
As we rise into leadership roles, it’s not always easy to walk the talk. Of course, we want to be wise sages, counseling our charges and inspiring them to greatness. But that’s easier said than done. The challenge was particularly acute for Karl Allen, co-founder and CEO of Planet Jockey, a company that creates management courses in the form of online games. He knew it would be a sad irony if the head of a company selling leadership games wasn’t much of a leader, himself. So he vowed to step up – and here are the lessons he learned through playing his company’s games and vowing to become the right kind of CEO.
Recognize where you’re starting.
Planet Jockey’s game teaches the principles of “buoyant leadership” – what Allen describes as “a concept whereby, as a leader, you float [on top] because the people you lead believe you deserve it.” (The concept is discussed in depth in a book called The Case of the Missing Cutlery by Kevin Allen, Karl’s partner in business and life.) But Karl recognizes that while buoyancy is the goal, he won’t always be perfect. “I can do it at times,” he says. “But sometimes [negative] instinct takes over, and it takes over really fast.” These days, he can recognize when he feels his temper rising at work, and can guide himself back into a more inspirational mode of leadership.
Say what you mean.
In evaluating his leadership style, Karl Allen recognized that sometimes in the past, he’s prioritized being ‘nice’ – which has driven him to avoid saying what he really means. That doesn’t serve anyone, he’s concluded. He recalls one incident where he felt one of Planet Jockey’s Udemy classes wasn’t gaining traction fast enough. The best possible reaction, he says, would have been to tell his staffer, “You’re doing an amazing job, and I’ve got a great idea for all the ways” we can grow further. He also could have directly discussed the critiques he had of the marketing. Instead, he recalls, “I phoned her up and said, ‘I think we’re really dropping the ball.’ It’s passive-aggressive, because when I say ‘we,’ I mean ‘you.’ And that’s terrible and destructive.” Planet Jockey’s games have helped him to realize where he went wrong.
Meetings are critical. One of the areas where Allen knows he fell short initially was in running staff meetings. “Before, I’d just get everyone into a meeting and start chatting and people would shout at me and I’d shout back at them,” he recalls. “What I learned after playing the game is that you need some rules. It’s not just about inspiring people; meetings need to be structured. For instance, you need smaller meetings, so you should try to limit it to 6-8 people. That way you know you can get to hear everybody’s point of view and everyone gets a chance to talk.” Overall, he says, “You need to know what needs to come out of the meeting, and have a clear sense of who’s there and why they’re there.”
Early on, says Allen, he would sometimes take too narrow a view of what others could contribute. “The game taught me that people within your team have a lot more to offer than sometimes you realize,” he says. As a result, he started a team practice in which staffers sit down and share what they’re doing outside of work. That’s how he learned about one employee’s side calligraphy business, which she was pursuing with a friend who worked at a company Allen was targeting. Allen had always thought of his staffer as being expert in “digital marketing, not face-to-face sales.” But with a little coaching, she was able to persuade her friend to make an introduction at her company. “I realized she has an amazing sales persona,” says Allen. “She built that skill and we got a huge piece of business.”
The conversation is what matters. When it comes to a topic like leadership, there will never be 100% agreement about the best approach to a given situation. That’s how Allen came to realize that the real value of the game is in the conversation it sparks. “The learning from the game wasn’t even so much from the game itself,” he says. “The learning is from the reflection on the game – how well you did, or thought you did…You learn because you have to fight it out and discuss it [with colleagues]. The answers are ambiguous and part of a learning process.”
MindMovies is one Skylab’s Client. Through the Channels section, you can access to great content about leadership and entrepreneurship directly on the app. Each Skylab app provides great training and learning section related to the appropriate business sector.
Becoming a great leader isn’t easy. It’s especially challenging when you’re running a company that’s predicated on teaching others how to lead. As Karl Allen shows, opening up about your mistakes and the learning process along the way is part of what it takes to truly succeed. You win or you learn !
Every aspect of us is affected by our environments and our environments reflect every aspect of us. Each of the 9 Environments of You are connected…they touch each other and are woven together.
Skylab CEO, Dean Grey knows all about anchoring a decision. from his humble upbringing living off the grid on a boat in the Florida Keys to traveling around the world tasked with teaching and mentoring tens of thousands of people; Dean deeply understands how to make that monumental change.
It wasn’t long ago when the idea of the Skylab Apps platform would was simply a figment of Dean’s Imagination. He had a big dream, and grand vision, but so do thousands of people every day. The difference is that when Dean made the decision to step in to a new role and start Skylab Apps he dropped the anchor, put his head down and got to work. a couple years later, the vision has become a reality. Ultimately, it was a culmination of Deans 9 environments that led him and Skylab to success.
“Individuals learn better when they are learning in engaging social environments.”
Understanding the 9 Environments and how they work in your daily life will give you a clear understanding of how each elements plays and incredibly important role in your life short and long term.
The Physical Environment: Skylab HQ
The physical environment includes the very tangible aspects of our lives…our home, office, car, furnishings, artwork, toys, boats, and accessories. The physical environment provides visual clues to what is going on in our lives. Clutter, noise, broken equipment can be visual clues to looking deeper to discover our thoughts, energy and behaviors.
The Skylab Apps corporate office is a collaborative and creative working loft. Everything from the music, office space and food is hand selected to make sure you have to best experience to help you thrive in the work place. We have a gym onsite so you can take care of your body and give your mind a mental break.
The Spiritual Environment
The spiritual environment includes our connections to a higher power, to God or Spirit, the invisible connection we feel to others and the universe. It includes methods of connecting to spiritual aspects of life such as meditation, prayer, and places of worship. We wanted to make sure that our workplace was situated in a beautiful place. Lucky for us, we are right next to the ocean with lots of quiet places where you can go and get spiritual.
The Memetic Environment
The memetic environment includes ideas, values, thoughts, beliefs, paradigms, styles and habits that are passed down from generation to generation. The memetic environment also includes information and knowledge (books, websites, magazines, television, and radio)
The Body Environment
The body environment includes the body, hair, skin, nails, health and energy. This environment touches the network environment, as it includes physicians, skin care consultants, massage therapists, hair dressers, physical therapists, dietitians, personal trainers and other professionals who support your physical body and well being.
We understand that it you want top performance out of your body, then you have to treat your body well!
The Self Environment
The self environment includes our strengths, talents, personalities, feelings, emotions, values, passions and skills. The self environment includes the intangible aspects of our beings.
The Nature Environment
The nature environment includes nature, parks, bodies of water, the seasons of the year, pets, plants, the seasons of life, and the outdoors. As humans, we are a part of nature, so access to this environment is crucial for our survival and ultimate well-being. A great place about where we work is that its open, inviting and blended well with the elements
The Relationship Environment
The relationship environment includes those people in our lives who are closest to us and with whom we have an intimate connection. This includes family, close friends, close colleagues, co-workers, mentors and neighbors who are in our lives on a daily basis. It has been said that a team that plays well together works well together. Our professional life is personal, so we make sure to take time to develop relationships with our co-workers and clients in and out side of the office.
The Network Environment
The network environment is an extension of the relationship environment. It includes people with whom you are on a first name basis, yet you may not have a deep and intimate connection. The network environment includes business associates, community organizations, support groups you belong to. The goal of the network environment is usually to provide an exchange of information and to build bridges to people who can support you in enhancing both your business and personal life.
The Financial Environment
The financial environment includes bills, credit cards, money, investments, insurance, stocks and bonds and the people who support your financial well-being (accountants, financial planners, stock brokers). This environment also includes any tools or support services you use to achieve your financial goals files, computer programs, budgets, banks. When exploring the financial environment, it is also important to look closely at the relationship a person has with money and their beliefs around money and prosperity/abundance.
“It is important to take stock of these environmental factors and make sure that they come together to work for our benefit and maximize our productivity towards our individual goals.”
All of the work being done at Skylab Apps is with the environments in mind. When a client is met, they go through a process called ADG, which stands for Appify, Gamify and Design. Skylab doesn’t just build mobile apps, they create worlds for their clients! Each one of these worlds combines the essence of the clients culture and ultimately the 9 elements can be seen through out the flawless design of the native mobile platform.
Users join a community of like-minded people all on a journey to create Optimal Health and Well Being. The Trilogy represents the 3 key areas of optimal health; healthy body, healthy mind and healthy finances. This app along with the support of a certified health coach can help you integrate simple daily actions that can turn into lifelong habits of health. There are 3 levels of the Trilogy Game you can participate : as a fan, as a player or as a coach.
For more information about Skylab Apps, or to see how appify your world, please get in touch with us at Skylabapps.com