Consumers are bombarded by hundreds of competing messages every day, many of which lack any specific relevance to them. As they become more and more fatigued from this excess noise, consumers are becoming more adept and emboldened to tune out all of a brand’s marketing efforts if they miss the mark.
In fact, a recent study showed 94 percent of consumers have discontinued a relationship with a brand after receiving irrelevant messaging.
Growth marketers must create “omni-channel relevance” by creating one-to-one personalization that is consistent across all channels and at scale. Inside the Growth Marketer’s Playbook from Iterable, we walk through each of these channels — email, direct mail, mobile, web push and social media — and discuss best practices for captivating your audiences, activating your data and automating intelligent campaigns.
Visit Digital Marketing Depot to download “The Growth Marketer’s Playbook to Achieving True Omni-Channel Relevance.”