This 3-minute survey helps shape every future iteration of The Marketing Practicum. Your answers are behavioural, not attitudinal — there are no right answers. Answer with your gut.
9 questionsAbout 3 minutesAnswers go directly to Steve
Before We Begin
Tell us who you are.
This links your answers to your cohort so results can be tracked and compared over time.
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Question 1 of 7 · Calibration
Let’s measure the shift.
Think back to this morning before the session began — then compare it to where you stand right now. Rate your confidence in your own marketing strategy on a scale from 1 to 10.
Before today’s session
How confident were you in your marketing strategy?
No confidence at allCompletely confident
Right now, after today
How confident are you in your marketing strategy?
No confidence at allCompletely confident
Please rate both before and after to continue.
Question 2 of 7 · Self-Assessment
Where were you before today?
Before this session, which of these best describes how you approached marketing strategy?
A
Almost entirely gut instinct — no formal framework
B
Some structure, but mostly intuition-driven
C
A clear process, but not documented or shared with anyone
D
A documented strategy that actively guides decisions
Please select one option to continue.
Question 3 of 7 · Impact
Which phase shifted your thinking most?
Select the single phase that had the greatest impact on how you see your business today.
P1
Phase 1 — Market Orientation
P2
Phase 2 — Market Research & Insight
P3
Phase 3 — Segmentation
P4
Phase 4 — Targeting
P5
Phase 5 — Positioning
P6
Phase 6 — Marketing Objectives
P7
Phase 7 — Marketing Mix (4Ps)
P8
Phase 8 — Measurement & Effectiveness
Please select one option to continue.
Question 4 of 7 · Utility
Which output will you use first?
Which exercise produced the output you’re most likely to use in the next 7 days?
P1
The market orientation diagnosticPhase 1
P2
The Jobs-to-Be-Done statementPhase 2
P3
The segmentation mapPhase 3
P4
The targeting decision and exclusionsPhase 4
P5
The positioning statementPhase 5
P6
Brand and sales objectives with KPIsPhase 6
P7
The 4Ps alignment auditPhase 7
P8
The measurement frameworkPhase 8
Please select one option to continue.
Question 5 of 7 · Implementation Intent
What happens in the next 30 days?
What is the single most likely action you will take in the next 30 days as a direct result of today?
A
Write or finalise my positioning statement
B
Conduct customer interviews or primary research
C
Revisit and revise my targeting decision
D
Set formal marketing objectives with KPIs
E
Realign my marketing mix (product, price, place, or promotion)
F
Build a measurement and reporting framework
G
Share today’s strategy work with my team or an adviser
Please select one option to continue.
Question 6 of 7 · Retention
Which section of the workbook will you reopen?
When you pick up the workbook again in the coming weeks, which section are you most likely to return to first?
A
The phase-by-phase exercises
B
Part 1 Deliverable — Positioning Statement
C
The 90-Day Action Plan
D
The AI Prompt Toolkit
E
The Academic Readings and Resources
Please select one option to continue.
Question 7 of 7 · Projection
Who else belongs in this room?
Think about the business leaders you know. What type of person do you think would get the most out of this workshop?
A
An early-stage founder who hasn’t defined their market yet
B
A growing business owner whose marketing has been reactive
C
An established operator who wants to move from instinct to strategy
D
A senior executive who needs to align a team around one strategy
Please select one option to continue.
One Last Thing · Optional
What are you still carrying?
What did you expect to resolve today that you’re leaving with unanswered? Only answer if something specific comes to mind — it’s fine to skip this one.
Submitted
Thank you.
Your answers have been recorded. Every response goes directly into shaping the next iteration of The Marketing Practicum.
If something from today is still on your mind, reach out.
