63% of People Wouldn't Use a Facebook Dating App

When Facebook announced earlier this year that it would introduce a dating feature, the reaction was mixed.

In some places, there was excitement. In a way, it made sense — Facebook’s mission, so it says, is to “bring the world closer together.”

It was enough to jolt the competition, anyway. The day it was announced at the company’s annual F8 developer conference, the stock price of Match Group — one of the largest corporations in the online dating space — plummeted.

$MTCH stock price behavior on F8 2018 day one. Source: Google

But on the other end of the reaction spectrum, there were concerns. Despite Facebook’s reassurance that users’ friends wouldn’t see that they’re using the dating app — and that their dating profiles would be independent of their core network ones — people had privacy concerns.

After all, the announcement came after a year of privacy-related scrutiny for Facebook. There were offline safety concerns, too — especially when it was revealed that the app would be designed to allow users to see nearby events that their matches might attend.

And since it was revealed last week that Facebook is, in fact, testing a dating app — internally, anyway — how enthusiastic are people about potentially using it?

Facebook is internally testing Facebook Dating.

I can’t go past the signup screen because they are not activating all non-employee Dating profiles because, well, it’s “pre-launch” 😉 pic.twitter.com/VQFHUJIkuX

— Jane Manchun Wong (@wongmjane) August 3, 2018 Who Wants to Use a Facebook Dating App? The Data

We asked 672 internet users across the U.S., UK, and Canada: Would you ever use a Facebook dating app?

On average, 63% of respondents said no.

Data collected with Lucid

The highest degree of reluctance came from U.S. respondents, 68% of whom said they would not use a Facebook dating app.

Those from Canada, meanwhile, showed the most enthusiasm, with 30% of respondents saying they would give it a try.

Data collected with Lucid

The Context

Since the semi-official prospect of a Facebook dating app was first announced, Match Group — which owns competing dating apps like Tinder — has largely rebounded, especially since revealing Q2 2018 revenue growth and the introduction of premium features.

But there’s an item to consider regarding Tinder and similar apps. Many of them allow users to create accounts and log in with Facebook — permitting the app access to some of their personal data, like photos and friend lists.

Now, let’s consider the breadth of user data that Facebook owns — which it has vehemently and repeatedly stated it does not sell, but uses to help personalize ads.

When I downloaded my own Facebook data, for instance — seeing how much information was in there got weird, fast.

When you couple that with the idea of Facebook building an app designed to build romantic connections, it could understandably give users pause. But at the same time — it could be quite effective.

Despite the concerns — which are valid — Facebook’s treasure trove of information on its users, like their respective interests and relationship status histories, could help it build a “dating preferences” algorithm that far outshines any used by other apps.

Then, pair that with Facebook’s facial recognition technology. Not only does the network understand what brands or activities users like — it also could also potentially use machine learning, with the help of the aforementioned relationship history, to understand what physical attributes they’re most drawn to.

Looking Ahead

My prediction: Facebook will forge ahead with its dating app anyway.

Looking at the history of online dating’s popularity, it’s clear that its growth is incremental. In 2015 — before many of the apps and options available today existed — Pew Research Center found that the use of online dating tools by young adults tripled over a period of two years.

Source: Pew Research Center

And as of January 2018 — nearly two years after that data was released — additional research has found that an average of 23% of U.S. users have met a significant other through dating apps or services.

Source: Statista

Point being: New technology historically takes time to catch on. This is not the first time a new feature from Facebook has been met with resistance — remember when it first rolled out the News Feed? — but users adapted.

In fact, at the company’s annual virtual reality conference next month — Oculus Connect — I won’t be surprised if we see the official launch of Facebook’s dating app. Nor will I be surprised if it’s integrated with Oculus Venues: the VR feature that allows users to watch live events as a group and engage with each other.

Stay tuned.

Featured image credit: Facebook

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The Ultimate Guide to Marketing Jobs

If someone were to ask you, “Do you know what marketing is?” you’d probably say yes, right? But when asked to define marketing, you might struggle. That’s okay — I would, too.

Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field? How do you land a marketing role, and how do you excel within one? Can you switch between marketing fields?

Let me be the first to tell you that marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, “Hey! We love this company, and here’s why you should, too!” Marketing is also an incredibly dynamic, diverse field that offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you.

In this article, we’ll break down what marketers do, how you can get into the marketing field, and the different marketing jobs that are available in today’s economy. By the end, you’ll be able to map out your budding marketing career and pinpoint your goals. Let’s get started!

What does a marketer do?

Marketers are responsible for promoting a company and the product and services it sells. People who work in marketing typically organize and implement both inbound and outbound promotional campaigns that raise awareness of a brand and use marketing tactics to convince consumers to make a purchase from a company.

According to the dictionary, marketing is “the process or technique of promoting, selling, and distributing a product or service. But the job involves much, much more than that.

The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. There are too many marketing roles and functions to provide a single definition applicable to everyone in this field.

Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer.

What You Need to Be a Marketer

There’s not a single, definitive path to any job field. Marketing is comprised of people with all kinds of backgrounds — journalism, psychology, and more. I’ve mapped out a career path as it’s the most straightforward way to jump into a marketing job. Later in this article, I’ll dive into how to get a marketing job.


If you’re serious about a long-term marketing career primed for growth and variety, a bachelor’s degree is the way to go. Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics.

The following degree programs can lead to a career in marketing:

Marketing Management Business Economics Psychology Communications Public Relations Journalism

Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. Organizations like the American Marketing Association, National Association of Sales Professionals, or Pi Sigma Epsilon (a co-ed marketing fraternity) can help you get connected outside the classroom and off-campus.

Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing. Both programs offer in-depth studies of marketing, but they differ in education specifics and structure. MBA programs focus on the humanity of business, such as people management, organizational behavior, and leadership. Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends.

These programs can be combined, of course, but their cost and completion time can be an issue for most students. While we can’t tell you if graduate school is the right choice for you, we can encourage you to research your options for career success. Here’s a great quiz by The Princeton Review to help you better understand if an MBA or master’s program is for you.

Internships and Co-ops

While a degree (or three) may not be in the cards for you, an internship or co-op most certainly should. There’s no better education than real-life experience, and internships allow you to learn on the go while you’re still learning in the classroom.

Marketing internships are valuable because they help you determine what kind of marketing you want to do. Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Marketing departments are made up of lots of moving parts, and internships and co-ops help you determine exactly which projects and promotions you’d like to join.

Lastly, internships are valuable currency in today’s job market. Think about it: Thousands of students graduate each year and enter the workforce. That’s not even considering how many workers are changing their minds and careers to pursuing marketing jobs. With some real-life experience under your belt, you automatically become a highly desirable candidate to employers. Some internships can lead to full-time jobs, too!

Many educational institutions offer internships through their business or communications departments, so if you’re still in college, start there. Universities worldwide hold valuable relationships with local businesses that will hire students while still in school.

If going through your college or university isn’t an option, sites like WayUp and Internships.com can help you find open positions. Idealist is an internship site that focuses on non-profit roles, and Global Experiences helps you find international opportunities. And, of course, you can always find open internships through LinkedIn, Glassdoor, and Indeed.

Skills and Aptitudes

Surgeons possess incredible patience and stability, psychologists are fantastic listeners, and chefs have an excellent memory. Like any other professional role, great marketers tend to carry a particular set of skills. These can be skills you’re born with or skills you develop and fine-tune through schooling and real-life practice.

Either way, the following skills and aptitudes are typically required to excel in any marketing role:

Creativity. Whether you’re writing a business plan or a campaign brief, being able to creatively spell out your vision is a must in the marketing field. In today’s world, grabbing consumers’ attention isn’t very easy. Marketers have to constantly think up new ways to attract their audience and entice them to make a purchase — great marketers are creative. Problem-solving. Imagine the conundrum marketers faced when DVR was released and commercials became futile. What about the overwhelming switch to mobile versus desktop? These trends in the marketplace forever changed the way businesses sold to us, and marketers were on the front lines of those shifts, huddling and figuring out to how to solve new problems that came their way. Great marketers are problem-solvers. Passion for numbers. Even the most right-brained marketers have a passion for numbers and ROI. How else do companies know that their promotional efforts are working? Whether they’re tracking retweets, click-throughs, or video views, marketers live and breathe metrics. Great marketers are analytical so they can prove the value of their work. Curiosity. The marketing landscape is ever-changing, and opportunities arise every day for businesses to promote their products in new and exciting ways. But marketers wouldn’t be able to seize these opportunities if they don’t continually ask, “What if?” Great marketers stay curious and are lifelong learners.

Now that you know what’s recommended (if not required) to thrive in a marketing role, let’s take a look at the job market for marketers. How many people are looking for marketing jobs, and what companies are looking for them? Is there room for growth and innovation?

The Marketing Job Market

According to Monster, there were over 200,000 marketing jobs in the United States in 2012. The same study projected that, by 2022, that number would increase by 12% — to 224,000.

But the marketing job market is increasing faster than anyone expected. The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. That’s 10% more jobs than were expected — and eight years sooner.

The marketing profession is growing faster than the average for all other occupations, and it likely won’t stop anytime soon. Marketing and promotional campaigns are essential to every company, regardless of industry, as organizations seek to grow and maintain their market share.

That’s why marketing jobs are available at all kinds of organizations — large firms, startups, small businesses, and non-profits. But there are cities that have more opportunities than others, mostly due to size and population. This article from USA Today compiles a list of the top 10 cities for marketing jobs based on open listings and salary trends.

Do some companies offer better marketing jobs than others? No, not really. But there are some companies that excel at different types of marketing and offer opportunities for different kinds of employees.

Here are a few collections of top companies

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The 9 Best Password Managers for Every Browser and Budget

If you’re anything like me, you’ve been re-using the same password variation across accounts for years, adding or exchanging the odd number or exclamation point.

An uncomplicated password is simple for you to remember, but it’s also easy for someone to hack, making you more susceptible to crimes like identity theft.

Additionally, it’s frustrating when you can’t remember the password to your Apple ID, because it’s a slight variation from your Gmail account and your WiFi password. Why go through all that trouble when you can choose one “master” password for all your accounts?

A password manager can generate, retrieve, and keep track of long, super-random passwords across all your accounts for you — passwords that would take hackers a lifetime to crack. Password managers also secure critical online information like credit card numbers, three-digit CVV codes, home addresses, and answers to security questions. This information is right at your fingertips, making form-filling faster and easier than ever.

Now, you’re probably thinking — okay, sounds great. But which one should I choose, and how much will it cost? Here, we’ll explore the nine best password managers for every browser and budget, to ensure you have all the information you need to make the best decision.

Chrome Password Manager LastPass 1Password DashLane Sticky Password PadLock Android Password Manager Dashlane LastPass 1Password Sticky Password Roboform Padlock Firefox Password Manager Firefox Password Manager Mac Password Manager LastPass 1Password Dashlane Keychain Sticky Password Roboform Padlock Dashlane <keychain< li=””> Free Password Manager LastPass Firefox Password Manager Sticky Password Roboform KeePass PadLock Dashlane Keychain Open Source Password Manager KeePass PadLock 1. LastPass (Free)

Accessible in the Chrome Web Store, LastPass is a free password manager that will auto-login to all your sites and sync all your passwords under one “master” password. You can add credit card information to LastPass to checkout online faster, and even attach important documents, images, or PDFs. Best of all, LastPass is free to use on any phone, laptop, or tablet, and you can install the extension on all your computers, so you can save and keep track of important information across all devices.

It’s equally important to mention LastPass in app form for Android — as a standalone app, it’s incredibly intuitive and useful. The app offers a security analysis feature, meaning it will scan all your passwords and suggest areas you can improve security. It integrates with Google’s Oreo-level autofill function and Android’s accessibility system, so it works consistently for any sign-in you come across on your Android.

Works on: Any browser, iOS, Windows, Android.

2. 1Password ($36/year)

You can use 1Password’s own cloud server to sync your data, but this password manager also offers the option of syncing information to your Dropbox, iCloud, or WiFi connection, providing you with additional control over where your data is stored. However, the extra options come at a cost, both monetarily and to your user experience. 1Password costs $36 per year for individuals, and it doesn’t operate as smoothly or intuitively as some of the others in this list.

Works on: Any browser, iOS, Windows, Android.

3. Firefox Password Manager (Free)

If you primarily use Firefox, it might make sense to use Firefox’s free built-in password manager. To access the manager, click your Firefox menu and select “Preferences”, “Privacy & Security”, and then “Saved Logins …”. Here, you’ll find your free built-in password manager, with options to create secure passwords to keep your identity safe, see saved and hidden passwords, and import passwords from Chrome or Internet Explorer.

While the Firefox Password Manager is a safe and easy bet for keeping your identity safe from external password hacking, it’s important to note someone with access to your computer will be able to log into your accounts. To protect against this, Firefox offers a “Use Master Password” option, to protect your saved logins in case your laptop is lost or stolen.

Works on: Firefox browser.

4. Dashlane (Free or $39.99/year for premium)

Dashlane is incredibly easy-to-use and has a clean user interface, making it one of the most popular managers out there. It has an auto-login feature that enables you to log into any of your online accounts or emails automatically. Dashlane claims this feature, along with the form filler, saves one user “50 hours a year”.

It also provides the option to set an emergency contact for important accounts, so you can give a coworker or family member temporarily access to an account. However, the free version doesn’t let you access your Dashlane passwords online or sync information across different devices — you’ll need premium to do that, for $39.99 per year.

Works on: Any browser, Android, iOS, Mac, Windows.

5. Keychain (Free on iOS)

If you typically only use passwords for websites on iOS and OS X devices, you could use Apple’s free built-in password manager, Keychain. While it suits basic needs on an iOS device — including suggesting a stronger password and managing passwords in one place — it doesn’t work outside an iOS web browser log-in, and won’t sync with non-iOS devices. Additionally, you can’t offer temporary access to coworkers or family members like you can on LastPass or 1Password.

Works on: Any iOS and OS X device.

6. Sticky Password (Free)

While some free versions of tools are meek alternatives to their paid counterparts, Sticky Password provides most necessary components for free, including impressive features like auto-fill and form filling, password management, and two-factor authentication. Additionally, the manager is capable of saving your credit card payment information, making online checkout faster. The cloud backup is only available in the paid version, but the free version offers the option to sync your data across WiFi. It’s user-friendly, and was even voted PCMag’s Editors’ Choice.

Works on: Any browser, Windows, iOS, Android.

7. Roboform (Free)

Featured in impressive publications including The New York Times and The Wall Street Journal, Roboform offers some of the best features of any free password manager, including unlimited logins, an auto-fill form tool for both payment information and addresses, single-click logins, and a password generator to calculate password strength. It has a user-friendly, clean interface, and allows users to share their login credentials. If you pay $24 per year, you’ll also have 24/7 support and the ability to backup data.

Works on: Windows, iOS, Android.

8. KeePass (Free)

KeePass is primarily designed for Windows systems, and it can run on a USB stick, so you can carry important passwords and information around with you and sync it up to different devices. It’s one of the best open source managers, offering strong encryption options, easy exporting, advanced search features, and more. The software also lets you sort and organize your passwords into groups, and arrange those groups into trees.

Works on: Windows systems.

9. PadLock (Free)

This open source manager is simple and no-fuss and stores all your important information on their Padlock Cloud, enabling you to access your information from anywhere. The source is available on GitHub under a GPLv3 license. The program is able to sync data across devices. On their website, PadLock claims, “while other apps boast about their long list of shiny cool features, we focus on security, usability and performance instead.”

Works on: Any browser, iOS, Windows, Android.

Password Manager Reviews

Since I don’t have the time to try all of these myself, I thought I’d reach out to our marketing team here at HubSpot to get some reviews from real-life users. Here’s what some of my colleagues had to say about the password managers in our list:

LastPass Reviews:

Mark Metcoff: “I’ve been an avid LastPass fan for years now. It makes it easy for me to keep my accounts way more secure than I could on my own. It also comes loaded with bonus features like a built-in security audit, password generator, the ability to add notes for each site, and a mobile experience that is in some ways better than the desktop. 10/10 would highly recommend.”

Crystal King: “I LOVE LastPass. It’s convenient, can be used across multiple devices, creates and stores strong passwords, and can manage autofill for credit cards. I’d be lost without it. LastPass can also manage family accounts, so you can have one account for multiple people and allow someone to have access in case something happens to you.”

Daniela Kretchmer: “I use Lastpass – it also auto-updates the passwords.”

Jeffrey Vocell: “I use LastPass which has been great.”

Dashlane Review:

Eric Peters: “I’ve been using Dashlane for years because it keeps my passwords organized, automatically enters them on webpages, and warns me if I should update a password if a particular site has been compromised.”

1Password Review:

Margot Mazur: “I use 1Password. It’s easy to set up across devices, so no matter what computer or mobile device I’m on, I have all of my passwords available and ready to

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Billion Dollar Business Models Explained: Uber, Amazon, Netflix, & More

Uber, Amazon, Netflix, Airbnb, and Tesla all have one thing in common: even though they’re some of the best brands in tech, the strength and viability of their business models are what propel them to the top of their industries.

A compelling brand image can attract a lot of attention and new customers, but without a sound and realistic business model to monetize all that attention and retain those customers, you’ll never grow or reach your potential as a business.

If you need some help refining your business model, check out how these top tech companies run the business side of things.

Billion Dollar Business Model Examples: Uber, Amazon, Netflix, Airbnb, and Tesla Uber’s Business Model

2017 Revenue: $37 Billion

In 2009, Uber made it their mission to scrap the idea that taxis were the only way to get around a city. Today, Uber facilitates 15 million rides a day — without owning a single cab.

Uber achieved its monumental success so quickly by staying laser-focused on the speed, convenience, and cost of their service.

For example, customers can book a ride with the nearest drivers, see exactly how much their fare costs, and track their driver’s location all without leaving the app. Drivers can either reject or accept the ride request based on the user’s rating, and if they reject them, the rider’s request goes to the next nearest driver.

Riders can also cancel rides before or after their driver arrives, but they’ll have to pay a fee if they cancel their ride two minutes after requesting or if they take five minutes or longer to meet their driver.

Uber charges riders based on the estimated time and distance of their route and the current demand for rides in the area, which is billed directly to their credit card. To attract new drivers and retain current ones, Uber only keeps 20 – 25% of the fare and gives their drivers the rest.

Uber also charges customers a different fare depending on the type of car they want to ride in, which are Economy, Premium, Extra Seats, and More.

Economy offers carpool opportunities with other riders or rides for one person or a group in a sedan. Premium offers Uber Black, which is a luxury ride with a professional driver. Extra Seats offers luxury rides for 6 people with professional drivers in a Black SUV or an Uber XL. More offers local taxi cab and wheelchair accessible rides.

Another way Uber makes money is through surge pricing. During times of high demand, like days with bad weather, rush hour, or holidays, they charge more per mile, based off the number of available drivers and ride requests in the area. It’s one of their most profitable revenue streams.

They also leverage their 40 million monthly active users and the visibility of their app as another way to make money. Restaurants, hotels, and other businesses can all advertise on the Uber app.

Uber’s other revenue streams include UberEATS, UberFreight, UberElevate, and their own line of self-driving cars.

Amazon’s Business Model

2017 Revenue: $177.8 Billion

With a market value that’s 46% larger than Wal-Mart, Target, Best Buy, Macy’s, Nordstrom, Kohl’s, JC Penney, and Sears combined, Amazon is one of the most successful companies in the world. And they can credit their company’s financial health to their constant innovation and entrance into different markets, which gives them a variety of revenue streams.

Here are the top four ways Amazon makes money:

Retail (67% of Net Sales)

The bulk of Amazon’s revenue comes from selling goods directly to consumers on their website. Since they order massive amounts of products from wholesalers, they can negotiate a cheaper cost and sell them for a lower price than their competition. They also ship their products faster because they can store inventory in their own network of warehouses. Amazon even manufactures and sells their own products, like the Amazon Echo and Alexa.

Amazon Marketplace (17% of Net Sales)

Amazon Marketplace is a platform that lets third-party sellers sell products on Amazon’s website. Sellers can also buy a service called Fulfillment By Amazon, which stores, packs, and ships your products from Amazon’s world class facilities.

Amazon earns commission off each of their third-party sellers’ sales, which is a hefty sum since 51% of their sellers make over $100,000 a year on the platform. Sellers can also buy ads that list their products on the top of Amazon’s search results and homepage.

Amazon Web Services (9% of Net Sales)

Amazon Web Services offer cloud computing infrastructure services to businesses for a yearly subscription fee. Migrating your company’s data to the cloud lets your customers access your software on any computer at any time through the internet, like Netflix.

Amazon Prime (5% of Net Sales)

By paying a subscription fee every month, Amazon Prime gives customers access to free two-day shipping on all items, free same-day shipping in eligible zipcodes, streaming services like Amazon Video, Amazon Music, and Twitch Prime, unlimited photo storage on Amazon Photos, the Kindle library, audio books, and much more.

Netflix’s Business Model

2017 Revenue: $11.6 Billion

If you work in the SaaS industry, Netflix’s business model is probably pretty similar to your company’s. Their subscribers pay for the service each month and can cancel their subscription anytime. To retain as much loyalty and revenue as possible, Netflix needs to focus on keeping their customer relationships long and healthy.

Fortunately, big data and analytics lets Netflix keep their customers happy. Knowing their subscribers’ behavior and preferences on the platform allows Netflix to personalize each of their customers experience with unique recommendations. They can also predict and understand if the content they buy and create will actually resonate with their subscribers.

Streaming and DVD services are Netflix’s only two revenue streams, but they rake in almost $1 billion per month.

To attract new subscribers to their streaming services, Netflix offers people a free month trial of any of their plans, and after it ends, they can continue their membership by paying for one of three plans:

The basic plan for $7.99 per month, which lets you watch Netflix on one screen only The standard plan for $10.99 per month, which lets you watch Netflix on two simultaneous screens The premium plan for $13.99, which lets you watch Netflix on four simultaneous screens

The majority of Netflix’s revenue comes from streaming, but they won’t abandon their DVD service anytime soon. It helped them enter the movie rental market, eventually tear down Blockbuster, and still makes a profit today.

Netflix’s DVD and Blu-Ray arm offers free 2-day shipping and no late fees. You can subscribe to one of three plans:

A starter plan for $4.99 per month, which lets you watch one disc at a time with a two disc limit per month A standard plan for $7.99 per month, which lets you watch one disc at a time with an unlimited amount of discs per month A premier plan for $11.99 per month, which lets you watch two discs at a time with an unlimited amount of discs per month Airbnb’s Business Model

2017 Revenue: $2.6 Billion

Airbnb is like the Uber of accommodation. They connect over 140,000 travelers with hosts in more than 190 countries everyday, without owning a single property.

Airbnb blew up in popularity because they gave hosts an opportunity to run a side hustle that has no overhead costs and attracted travelers with more affordable and authentic visits.

Guests can book a room in a local hosts’ home that’s much cheaper than a hotel — most hosts don’t depend on Airbnb as their main source of income, like a hotel does. And staying at a local’s home better immerses guests in their destination’s culture.

Airbnb also has a relatively simple listing and booking process for hosts and guests. When a host lists their property details like pricing, amenities, and location on Airbnb, the platform will send a freelance photographer to take professional photos of their home to put on their listing.

When travelers search for a place to stay, they can filter properties by price, amenities, and city. Once they book the property through Airbnb, the host has to approve the guest. Hosts can gauge their potential guests’ character by looking at their reviews from past hosts on Airbnb and their social media profiles. The guests and hosts can rate and review each other after the stay.

Airbnb’s business model is unique because they earn revenue from both their hosts and guests. Since they offer free listings to their hosts and free membership to their guests, they collect a commission fee from hosts and a transaction free from guests. Airbnb charges hosts a 3% fee for every booking they get through the platform and charge guests 5-15% of their booking cost.

They also offer a subscription to their own travel magazine, partner with hosts who provide work-ready homes for business travelers, and partner with locals who lead guests through immersive experiences in their community.

Tesla’s Business

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30 of the Most Common Grammatical Errors We All Need to Stop Making

Even after years of education, there are some things that some people still mess up. For me, it’s algebra. For others, it’s the laws of physics. And for many, it’s grammar.

It’s not easy. Words and phrases that sound fine in your head can look like gibberish when written down — that is, if you even realize you made a mistake in the first place. It’s easy for little grammar mistakes to slip by, especially when you’re self-editing.

But how do you prevent grammatical errors if you’re not even aware you’re making them?

Well, you can start by reading through this post to see which common grammar mistakes resonate with you the most. (It’s okay — we’re all guilty of at least one.) Make a mental note to avoid that mistake in the future, or heck, just bookmark this page to remind yourself of them over and over (and over) again.

Common Grammar Mistakes They’re vs. Their vs. There Your vs. You’re Its vs. It’s Incomplete Comparisons Passive Voice Dangling Modifiers Referring to a Brand or Entity as ‘They’ Possessive Nouns Affect vs. Effect Me vs. I To vs. Too Do’s and Don’ts i.e. vs. e.g. Peek vs. Peak vs. Pique Who vs. That Who vs. Whom vs. Whose vs. Who’s Alot vs. A lot vs. Allot Into vs. In to Lose vs. Loose Then vs. Than Of vs. Have Use of Commas Assure vs. Insure vs. Ensure Less vs. Fewer Semicolons Compliment vs. Complement Farther vs. Further En Dash vs. Em Dash Title Capitalization Between vs. Among 1. They’re vs. Their vs. There

One’s a contraction for “they are” (they’re), one refers to something owned by a group (their), and one refers to a place (there). You know the difference among the three — just make sure you triple check that you’re using the right ones in the right places at the right times.

I find it’s helpful to search through my posts (try control + F on PC or command + F on Mac) for those words and check that they’re being used in the right context. Here’s the correct usage of “they’re,” “there,” and “their”:

They’re going to love going there — I heard their food is the best!

2. Your vs. You’re

The difference between these two is owning something versus actually being something:

You made it around the track in under a minute — you’re fast!

How’s your fast going? Are you getting hungry?

See the difference? “Your” is possessive and “you’re” is a contraction of “you are.”

Again, if you’re having trouble keeping them straight, try doing another grammar check before you hit publish.

3. Its vs. It’s

This one tends to confuse even the best of writers. “Its” is possessive and “it’s” is a contraction of “it is.” Lots of people get tripped up because “it’s” has an ‘s after it, which normally means something is possessive. But in this case, it’s actually a contraction.

Do a control + F to find this mistake in your writing. It’s really hard to catch on your own, but it’s a mistake everyone can make.

4. Incomplete Comparisons

This one drives me up a wall when I see it in the wild. Can you see what’s wrong with this sentence?

Our car model is faster, better, stronger.

Faster, better, stronger … than what? What are you comparing your car to? A horse? A competitor’s car? An older model?

When you’re asserting that something should be compared to something else, make sure you always clarify what that something else is. Otherwise, it’s impossible for your readers to discern what the comparison actually means.

5. Passive Voice

If you have a sentence with an object in it — basically a noun that receives the action — passive voice can happen to you. Passive happens when the object of a sentence is put at the beginning of a sentence instead of at the end. With passive voice, your writing comes across as sounding weak and unclear.

Hold up. Re-read that last paragraph I just wrote:

“… Passive happens when the object of a sentence is put at the beginning of a sentence instead of at the end …”

There’s way too much passive voice. See how the sentence doesn’t have a subject that’s acting upon the object? The object is mysteriously being “put at the beginning,” making the sentence sound vague and clunky.

Passive voice happens when you have an object (a noun that receives the action) as the subject of a sentence. Normally, the object of the sentence appears at the end, following a verb. Passive writing isn’t as clear as active writing — your readers will thank you for your attention to detail later.

Let’s try that again, using active voice:

Passive happens when the writer puts the object of a sentence at the beginning, instead of at the end.

In this example, the sentence correctly uses a subject, “the writer,” to actively describe the object.

Make sense? It’s kind of a complicated thing to describe, but active voice makes your writing seem more alive and clear. Want to get into the nitty-gritty of avoiding passive voice? Check out this tip from Grammar Girl.

6. Dangling Modifiers

I love the name of this mistake — it makes me think of a dramatic, life-or-death situation such as hanging precariously off a cliff. (Of course grammar mistakes are never that drastic, but it helps me remember to keep them out of my writing.)

This mistake happens when a descriptive phrase doesn’t apply to the noun that immediately follows it. It’s easier to see in an example taken from my colleague over on the HubSpot Sales Blog:

After declining for months, Jean tried a new tactic to increase ROI.

What exactly is declining for months? Jean? In reality, the sentence was trying to say that the ROI was declining — not Jean. To fix this problem, try flipping around the sentence structure (though beware of passive voice):

Jean tried a new tactic to increase ROI after it had been declining for months.

Better, right?

7. Referring to a Brand or Entity as ‘They’

A business ethics professor made me aware of this mistake. “A business is not plural,” he told our class. “Therefore, the business is not ‘they.’ It’s ‘it.'”

So, what’s the problem with this sentence?

To keep up with their changing audience, Southwest Airlines rebranded in 2014.

The confusion is understandable. In English, we don’t identify a brand or an entity as “he” or “she” — so “they” seems to make more sense. But as the professor pointed out, it’s just not accurate. A brand or an entity is “it.”

To keep up with its changing audience, Southwest Airlines rebranded in 2014.

It might seem a little strange at first, but once you start correctly referring to a brand or entity as “it,” the phrasing will sound much more natural than “they.”

8. Possessive Nouns

Most possessive nouns will have an apostrophe — but where you put that apostrophe can be confusing. Here’s an example of possessive nouns used incorrectly:

All of the lizard’s tails grew back.

In this sentence, “all” implies there’s more than one lizard, but the location of the apostrophe suggests there really is just one.

Here are a few general rules to follow:

If the noun is plural, add the apostrophe after the s. For example: the dogs’ bones. If the noun is singular and ends in s, you should also put the apostrophe after the s. For example: the dress’ blue color. On the other hand, if the noun is singular and doesn’t end in an s, you’ll add the apostrophe before the s. For example: the lizard’s tail.

Simple, right? If you want a deeper dive into the rules of possessive nouns, check out this website.

9. Affect vs. Effect

This one is another one of my pet peeves. Most people confuse them when they’re talking about something changing another thing.

That movie effected me greatly.

Effect, with an “e,” isn’t used as a verb the way “affect” is, so the sentence above is incorrect. When you’re talking about the change itself — the noun — you’ll use “effect.”

That movie had a great effect on me.

When you’re talking about the act of changing — the verb — you’ll use “affect.”

That movie affected me greatly.

10. Me vs. I

Most people understand the difference between the two of these, until it comes time for them to use one in a sentence.

When you get done with that lab report, can you send it to Bill and I?

The sentence above is actually wrong, as proper as it sounds.

Try taking Bill out of that sentence — it sounds weird, right? You would never ask someone to send something to “I” when he or she is done. The reason it sounds weird is because “I” is the object of that sentence — and “I” should

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Regression Analysis 101: How to Find Out How Fast Your Blog Is Growing

Raise your hand if you are maniacal about monitoring your blog traffic.

Is your hand raised? Mine is, too. I check out traffic every day, sometimes multiple times a day. Most of the time, it’s great to be so in-the-weeds — if I notice a sudden dip in pageviews, I can quickly react.

Other times, it’s much more helpful to zoom out. With a bird’s-eye view, you can see patterns that are really important, like how fast your blog has been growing. Depending on that answer, you can better staff your team, fight for budget, and allocate resources.

One way to figure out how fast you’re growing is to run a regression analysis on your monthly traffic. (Even if you haven’t had a math class in years, I promise it’ll be fairly painless.)

In this post, we’ll explain what a regression analysis is, when you might use a multiple regression analysis, and how to figure out what your regression analysis is telling you. (Though the example we use is for blog growth specifically, you can run a regression analysis on many of the metrics you have in your business, too.)

What Is Regression Analysis?

A regression analysis is used in statistics to figure out if there is a relationship, or “correlation,” between two variables. You can use it for lots of things — from figuring out whether more rainfall correlates with more crop growth, to how your blog has grown over time.

As long as you have only one independent variable (ex: time), one dependent variable (ex: blog traffic), and a fairly large sample size, regression analyses can tell you a lot about your blog traffic growth.

To determine the relationship between two variables, we’ll find the best-fitting line for a set of data. This best-fitting line represents the general direction in which the data is going. To understand how fast your traffic is growing, you need to know the components of a regression analysis.

The Anatomy of a Regression Analysis

There are three different things you need to know about a regression to analyze it properly. Here’s what one looks like for reference:

1. Scatter plot

To run a regression analysis, first we need to plot our data points — and the best way to display the data is through a scatter plot. The X-axis is the independent variable, and the Y-axis is the dependent variable.

2. Best-fit line

We’ve already covered what a best-fit line actually means, but you should also know which types of lines you should look for. There are three major types of lines you should investigate:


This is a straight line — it means you’re growing steadily. You’re progressing at the same rate over time. Here’s what that line looks like:


This is a line that curves upward very quickly and doesn’t flatten out — you’re progressing at a faster and faster rate over time. Here’s what that line looks like:


This is a curved line that flattens over time — basically, you’re progressing at a slower and slower rate over time, and potentially reaching a “ceiling” where you wouldn’t expect to grow much more. Here’s what that line looks like:

There are more types of lines than these, but these are the most important for you to know.

3. R²

R², or R squared, is a number between 0 and 1 that tells you how well the line fits the data set. The closer to 1, the better the line fits the data set — and to draw correlation conclusions from these graphs, you want to be fairly close to 1. So with an R² of 0.98, you can say that 98% of the variance in Y is explained by the variance in X.

Multiple Regression Analysis

Regression analyses don’t all just compare two variables to each other, though. If you have more than one independent variable (or “predictor”) affecting your data, you might want to see if each of them are individually influencing the trend you’re seeing. To do this, you’d need to run a multiple regression analysis.

A multiple regression analysis helps determine if a set of dependent variables have an influence on something’s performance. Think of it like multiple linear regression analyses, where you want to test the individual regression of two or more independent variables on the same dependent variable. For example …

In a linear regression analysis, your Y axis = blog traffic and your X axis = time. In a multiple regression analysis, Y = blog traffic, X¹ = time, X² = paid advertising, and X³ = news articles. How to Interpret Multiple Regression Analysis

In the first example above, you’d simply want to see if time has anything to do with the growth of your blog’s traffic. In the second example, you’d want to see if time, paid article promotions, and news articles each helped grow your blog traffic.

So, when analyzing blog growth, you’d start with one linear regression test in Excel between Y and X¹. Your Y value might be all traffic excluding traffic from X² (paid promotions) and X³ (news articles). Then, run a regression test to find your R², then another with traffic that includes X², and another with traffic that includes X³.

Consider our original regression analysis graph at the beginning of this article. Now see it right above this paragraph, with additional plots. The red circle on the left could be traffic from paid article promotions, whereas the circle on the right could be traffic from news articles.

Either of these independent variables can change the R² value of your trendline, and suddenly there’s an exponential regression between your news articles and your total blog traffic.

How to Run Regression Analysis in Excel Export your data into Excel. Graph the data using the scatter plot function. Open your trendline options. Choose which type of trendline you’d like to test. Find your R² value. Record R² back in your spreadsheet. Remove your trendline. Run steps 4-7 again using new types of trendlines. Compare R² values. Whichever is nearest to 1 is the best fit.

To figure out how your traffic is trending, you basically need to run a regression analysis using each of the three lines mentioned above, and then compare their R² values. The one with the highest R² is the best fit for your data.

Warning: You may find that none of them have a high R² or that the highest R² isn’t actually that close to 1 — that means your data doesn’t fit any of these lines exceptionally well. In those cases, you should gather more data and then re-run the regression analysis.

Here’s how you can run a regression analysis in Excel.

1. Export your data into Excel.

In our example, we’ll be loading blog traffic numbers into Excel. (HubSpot customers, you can find this information in your Sources report — and make sure to select your blog subdomain from the top dropdown before exporting.)

Once you get the export open in Excel, make sure to remove all other information besides the row for each month and the row for traffic. HubSpot customers, you can find all the information you need under the “Visits” tab.

2. Graph the data using the scatter plot function.

Having located your exported file, your data will open in a new Excel spreadsheet. Organize your data the way you want them in each cell. When analyzing blog traffic over time, for example, it makes sense for “Time” to take the X axis and “Traffic” to take the Y axis. So we’ll dedicate two separate rows in Excel for these metrics.

3. Open your trendline options.

In the top navigation, choose ‘Chart Layout‘ > ‘Trendline.’ This will open a dropdown menu of options for trendline types. These include:

Linear. Exponential. Linear Forecast. Two Period Moving Average.

You can also select ‘Trendline Options,’ where you can set additional preferences for the trendline you want to use.

4. Choose which type of trendline you’d like to test.

Under ‘Type,’ select which line style you want to use in your regression analysis. For our blog traffic test, we’ll use linear, as shown in the screenshot below.

5. Find your R² value.

Remember what R² is? This number between 0 and 1 indicates how much your trend line actually fits the shape of your scatter plot. Select ‘Options,’ then ‘Display R-squared value on Chart.’ R² will appear next to your line. After you’re done, click ‘OK.’

6. Record R² back in your spreadsheet.

In the cells to the left of your graph, record the R² value that was displayed at the end of your scatter plot’s trendline.

Plan on running more than one regression analysis, each with different trendlines, then recording each of their R² values in their own cells in your original spreadsheet — as shown below. This will allow you to determine which type of

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65% of People Think Social Media Sites Should Remove This Content

Content moderation on social media sites remains a hotly-contested topic.

This year, congressional committees have held not one, but two hearings on the “filtering practices” of social media networks. And while some of these lawmakers begged the question, “Are networks suppressing content from one stream of thought or another?” — these days, there’s another big question in the ether.

Are social media companies responsible for the content published on their networks — especially when that content is factually incorrect?

65% of People Think Social Media Sites Should Remove This Content The Current Climate

The above question arose at a recent hearing on foreign influence on social media platforms, where Senator Ron Wyden broached the topic of Section 230: a Provision of the 1996 Communication Decency Act that, as the Electronic Frontier Foundation describes it, shields web hosts from “legal claims arising from hosting information written by third parties.”

But those protections are speculated — including by Wyden himself — to be out-of-date, considering the evolution of content distribution channels online, and both the volume and nature of the content being shared on them.

Ron Wyden: “I just want to be clear, as the author of section 230, the days when these [platforms] are considered neutral are over.” cc: all of Silicon Valley

— David McCabe (@dmccabe) August 1, 2018

That includes content pertaining to conspiracy theories, or that is otherwise factually incorrect.

The former has been top-of-mind for many in recent weeks, with the removal of accounts belonging to Alex Jones — a media host and conspiracy theorist who attempts to frame mass shootings and other tragedies as hoaxes — from Facebook, Apple, and YouTube. 

But what is the public opinion on the matter  — and to what extent do online audiences believe social media platforms are responsible for the presence of this content on their sites?

The Data The Content Itself

We asked 646 internet users across the U.S., UK, and Canada: Do you think social networks should remove factually incorrect content, like conspiracy theories?

On average, 65% of respondents said yes, with the highest segment (67%) based in the UK.

Data collected with Lucid 

The Accounts and Users Sharing It

Then, we wanted to know how people felt about the moderation of the publishers of that content: the accounts and users distributing it or sharing it on social media.

We asked 647 internet users across the U.S., UK, and Canada: Do you think social networks should remove users or accounts that post factually incorrect content, like conspiracy theories?

On average, 65% of respondents said yes, with the highest segment (68%) based in the U.S.

Data collected with Lucid

The Responses in Context Conflicting Standards

Many point to a lack of transparency around the practice of content moderation as a major cause of certain networks’ inability to more quickly remove information and accounts of this nature.

As @sheeraf writes on Facebook, the problem is transparency. They don’t and won’t say how many strikes someone like Alex Jones gets before a post or account is taken down. How is anyone left to believe there isn’t editorial judgment here?

— CeciliaKang (@ceciliakang) August 8, 2018

In an interview with Recode‘s Kara Swisher, Facebook CEO Mark Zuckerberg offered very little in terms of a tangible explanation of how the network decides what — and whom — is allowed to publish or be published on its site.

“As abhorrent as some of those examples are,” he said at the time, “I just don’t think that it is the right thing to say, ‘We’re going to take someone off the platform if they get things wrong, even multiple times.'”

After Facebook later removed several Pages belonging to Jones, the company published a vague explanation of its criteria for removing these Pages.

As company executives have explained in the past, Pages and their admins receive a “strike” on every occasion that they publish content in violation of the network’s Community Standards. And once a certain number of strikes are received, the Page is unpublished entirely.

What Facebook will not say, however, is the strike threshold that must be reached before a page is unpublished. It remains mum, the statement says, because “we don’t want people to game the system, so we do not share the specific number of strikes that leads to a temporary block or permanent suspension.”

But that statement could suggest that, since the system is even able to be gamed, it’s possible that different Pages are given different thresholds, or that some more easily receive strikes than others.

The objectivity of content moderation remains a challenge. And despite Facebook’s publication of its Community Standards for public consumption, certain reports — like an undercover investigation from Channel 4 — indicate that content moderators are often given instructions that conflict with those very standards.

Dispatches reveals the racist meme that Facebook moderators used as an example of acceptable content to leave on their platform.

Facebook have removed the content since Channel 4’s revelations.
Warning: distressing content. pic.twitter.com/riVka6LcPS

— Channel 4 Dispatches (@C4Dispatches) July 17, 2018 The Moderation Onus

There appears to be widespread phenomenon of social media networks downplaying their respective levels of responsibility, in terms of moderating this type of content.

While Facebook, Apple, and YouTube actively removed content from Jones and Infowars — which is said by some to be far from a sustainable solution — Twitter has allowed this content to remain on the platform, claiming that it’s not in violation of the network’s rules.

Accounts like Jones’ can often sensationalize issues and spread unsubstantiated rumors, so it’s critical journalists document, validate, and refute such information directly so people can form their own opinions. This is what serves the public conversation best.

— jack (@jack) August 8, 2018

Twitter CEO Dorsey went so far as to place that responsibility not on the network, but on journalists, who he said should “document, validate, and refute” claims made by parties like Jones — which has actually been done repeatedly.

The timing of Dorsey’s statement is particularly curious, given the company’s recent selection of proposals to study its conversational and network health.

The inconsistent response by various platforms to content from and accounts belonging to Jones and Infowars point to flaws in the development and enforcement of community standards and rules. Where one network won’t reveal how many strikes until “you’re out,” another says targeted harassment isn’t tolerated on its site — and yet, dismisses many reports of it as non-violating.

Hey @jack did I do this right pic.twitter.com/OafLJsO12F

— Caroline Moss (@socarolinesays) August 8, 2018

“The differing approaches to Mr. Jones exposed how unevenly tech companies enforce their rules on hate speech and offensive content,” writes The New York Times. “When left to make their own decisions, the tech companies often struggle with their roles as the arbiters of speech and leave false information, upset users and confusing decisions in their wake.”

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How to Handle Manipulative Coworkers, Managers, and Clients Like a Pro

At one point or another in your career, you’ll encounter a manipulator.

Unfortunately, people who use manipulative tactics to get what they want aren’t just in movies like The Devil Wears Prada — they exist in real life, too.

It’s often difficult to spot a manipulator. Manipulative behavior is inherently sneaky and dishonest. Perhaps your manager undermines you in meetings, but then tells you it’s necessary for your career growth. Or, maybe you’ve noticed manipulative behavior playing out on your team recently, with a higher-level coworker blaming junior-level employees for mistakes that weren’t their fault.

You might even recognize manipulative behavior in the client you’re working for, who often lies to you about his colleague’s wishes in order to get what he wants.

Definition of manipulation

A manipulative person is someone who uses dishonest, devious, or calculated measures to control other people or situations to their advantage. Someone who is manipulative will attempt to achieve their desired goals through lying or influencing other people’s emotions.

While manipulative behavior might seem like just “petty office drama,” it isn’t, and it can have negative and far-reaching consequences on your team’s culture and productivity.

Over time, manipulators can inhibit coworkers from doing their best work, and create a toxic and self-serving culture. It can demoralize your team, and lead to higher levels of employee turnover.

Fortunately, there are a few initial tactics you can try before reaching out to HR or considering more drastic action. Ultimately, it’s imperative you learn how to spot manipulative behavior among your employees or coworkers, and determine the best course of action to help your team operate with openness, honesty, and mutual respect.

Manipulative Behavior

It can be difficult to spot manipulative behavior, particularly if you’re the one being manipulated. The manipulator might compliment you often, or try to get close to you, so you don’t recognize when this “friendly” behavior becomes threatening to your work life.

Here are a few classic signs of manipulation:

They try to maintain control by having conversations on their terms — in their office, or on their time. They might also give you little time to make a decision, with the hope that the time pressure will force you to say yes to the manipulator’s ideas. They ask you probing questions and take initial interest in getting to know you. This “special” attention could be so they can use personal information against you later. They lie often or make excuses and either exaggerate or understate facts, and present information in a biased or one-sided way. They show aggression by yelling or showing negative emotions to get you to do what they want. They hope your fear will make you follow their orders. They tend to make critical remarks or jokes meant to undermine you or point out your flaws. They focus on the negative when providing feedback to you, and make comments to make you feel inadequate. They make you feel guilty with the hope that you’ll bend to their demands if you feel bad for them. They “play dumb” to get you to do what they want, by insisting they don’t understand or know how to do something. Or, on the flip side, they pretend to be an expert in something to seem superior to you.

It’s important to note manipulative behavior doesn’t necessarily mean someone has a manipulative personality. It’s likely we’ve all, at one time or another, put our own needs before someone else’s, and used manipulative tactics to make sure we got what we wanted.

Think about your childhood. Let’s say when you were younger, you really wanted the last cookie. You knew your sister loved Santa Claus, so you told her, “If you let me eat this last cookie, Santa Claus will still come. But if you eat it, he won’t come and he won’t bring you any gifts.”

By knowing your sister’s weakness, you were able to lie to her to get what you wanted. This is a manipulative behavior, but it doesn’t make you a manipulative person.

In the workplace, people make mistakes. Certain situations might encourage less-than-ideal responses, and your coworker might use manipulative behavior in a moment of crisis or desperation. While this is never okay, it’s often reversible if handled appropriately.

Manipulative Personality

It’s important you learn how to identify if your coworker, manager, or client has a manipulative personality — which is different from occasionally exhibiting manipulative behaviors.

Ultimately, someone with a manipulative personality is someone who often, and repeatedly, uses strategy and calculation over truth and ethics. They put their own needs first, and use your weaknesses against you to ensure they get what they want.

Essentially, someone with a manipulative personality is someone who exhibits the aforementioned manipulative behaviors, but displays them in various situations or with different people, often.

You’ll likely identify someone with a manipulative personality when you feel a disparity between your actions and your morals when you’re around them.

For instance, maybe you swore to yourself you’d never willingly steal a project from a coworker, but then the manipulator guilts you into it or tells you she can’t possibly do it herself. Perhaps the manipulator points out your flaws and insists you overcome them by doing her this favor. You’re uncomfortable and don’t believe it’s the right thing to do, but she convinces you anyway.

If your comfort takes a backseat to the other person’s wishes, or if you feel that person is encouraging you to do something unethical, you are probably dealing with someone with a manipulative personality.

How to Deal With Manipulative People 1. Call it out privately and attempt to get to the bottom of it.

If you see the behavior occur during a team meeting or in the hallway, but it’s the first time you’ve noticed it, you might consider initially calling out the manipulator in private.

For instance, let’s say your employee James has become close with another employee, Rebecca. He often undermines her and “jokingly” points out her flaws during meetings, which you see as both inappropriate and detrimental to Rebecca’s confidence and ability to openly offer her ideas.

You might start by calling James into your office and saying, “James, what is going on here? Do you have an issue with Rebecca or is something about her work behavior bothering you?”

It’s important to directly call attention to James behavior and acknowledge that it’s unacceptable, while initially giving James the benefit of the doubt. You want to try to get to the bottom of his behavior. Perhaps you’ll find that James is angry or frustrated with Rebecca, and while his reaction to his frustration isn’t appropriate, it creates a fuller picture for you.

Of course, James might lie or play dumb, but as a third-party viewer to the manipulation, it’s critical you take initial steps on behalf of Rebecca.

However, this course of action only works if you’re a superior to the manipulator, or if you’re someone the manipulator isn’t manipulating. If you personally feel undermined by the manipulator, you don’t want to handle the situation privately. Instead, you want to point out the situation publicly, which we’ll discuss next.

2. Call it out publicly to show it won’t be tolerated.

Calling a manipulator’s behavior out in public will do two things — one, it will diminish opportunities for the manipulator to lie or play dumb about the situation, and two, it could earn you some allies. Additionally, it shows everyone what’s really going on.

For instance, maybe your coworker purposefully left you out of a project meeting and then gossiped to coworkers that you weren’t pulling your share. If this is the case, you could email the manipulator, cc’ing your boss and teammates, and include information you would have shared in the meeting. End the email by asking to please be included in the next meeting.

Ingrid Goldbloom Bloch, principal at Mosaic Career Services in Boston, advises being “really transparent in your communications.” You want your manipulator’s actions on file as much as possible, so if the time comes, you can show various paperwork to protect your own career. You don’t want your boss hearing you have begun skipping meetings when really, you were never invited.

If the behavior happens in public, such as during a meeting, you might turn to the manipulator and say, “Your comment makes me think you don’t like the solutions we’ve offered during this meeting. Is this true?” By pointing out the behavior you’ve shown it won’t be tolerated and will continuously be questioned if continued.

3. Take your concerns to someone higher up.

Manipulative behavior puts your team’s work culture and productivity at risk, so it’s important, if the behavior continues, that you let someone higher-up know.

Bring objective facts and situations to your boss or director’s attention. Point out how the manipulator’s behavior has hindered your team’s ability to complete a project or cultivate a strong relationship with a client.

For instance, maybe your manager continues to

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