This Blog is strictly Business. Look here to find incredible content that is business or entrepreneur related.
The best marketing isn’t created by marketers. It’s built by entrepreneurs who understand customers deeply, take calculated risks, and treat their brand as infrastructure. Here’s what that looks like in practice.
Congress passed legislation that could force a TikTok sale or ban in 2024. If you’ve built a significant brand presence on TikTok, here’s what you should be thinking about — and what the threat of a ban reveals about platform dependency in general.
Most companies don’t fail because they can’t grow. They fail because their brand can’t scale. Here’s the framework I use with CEOs to build brands built for growth from day one.
The Eras Tour generated over $1 billion in revenue and economic impact that extended far beyond ticket sales. As a marketing professional, I think Taylor Swift has produced the most sophisticated, intentional fan relationship strategy in modern brand history.
2023 was the year AI stopped being a future conversation and became a present-tense reality in marketing. ChatGPT, Midjourney, and a dozen other tools upended workflows, sparked ethical debates, and forced a fundamental rethink of what marketers do and why.
The CMO hire is one of the highest-stakes decisions a scaling company makes — and one of the most frequently botched. Here’s what goes wrong and what the right process looks like.
Meta launched Threads in July 2023, signing up 100 million users in five days. Everyone called it a Twitter killer. I wasn’t so sure. Here’s why I think the launch of Threads reveals more about Meta’s anxiety than it does about their strategy.
On July 24, 2023, Elon Musk replaced Twitter’s iconic bird logo with an X. Within hours, one of the most recognizable brand identities in the world was gone. As a brand strategist, I found it almost incomprehensible.
The Barbie movie grossed $1 billion in its opening weekend. The marketing campaign that preceded it was, in my 20 years of watching brand campaigns, one of the most masterfully executed cultural moments I’ve ever seen. Here’s how they did it.
After two decades advising scaling companies, the same five marketing mistakes appear again and again. Here’s what they are, why they happen, and exactly how to correct them.