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The Eras Tour generated over $1 billion in revenue and economic impact that extended far beyond ticket sales. As a marketing professional, I think Taylor Swift has produced the most sophisticated, intentional fan relationship strategy in modern brand history.
2023 was the year AI stopped being a future conversation and became a present-tense reality in marketing. ChatGPT, Midjourney, and a dozen other tools upended workflows, sparked ethical debates, and forced a fundamental rethink of what marketers do and why.
The CMO hire is one of the highest-stakes decisions a scaling company makes — and one of the most frequently botched. Here’s what goes wrong and what the right process looks like.
Meta launched Threads in July 2023, signing up 100 million users in five days. Everyone called it a Twitter killer. I wasn’t so sure. Here’s why I think the launch of Threads reveals more about Meta’s anxiety than it does about their strategy.
On July 24, 2023, Elon Musk replaced Twitter’s iconic bird logo with an X. Within hours, one of the most recognizable brand identities in the world was gone. As a brand strategist, I found it almost incomprehensible.
The Barbie movie grossed $1 billion in its opening weekend. The marketing campaign that preceded it was, in my 20 years of watching brand campaigns, one of the most masterfully executed cultural moments I’ve ever seen. Here’s how they did it.
After two decades advising scaling companies, the same five marketing mistakes appear again and again. Here’s what they are, why they happen, and exactly how to correct them.
Bud Light’s partnership with Dylan Mulvaney became the most talked-about brand crisis of 2023. The backlash was predictable. What wasn’t predictable was how completely Anheuser-Busch fumbled every stage of the response. Here’s my breakdown.
FTX collapsed in November 2022. In its wake, it left dozens of celebrity endorsers exposed, billions of dollars in customer losses, and some serious questions about the ethics of paid promotion in the crypto space. Here’s my take.
In October 2022, Elon Musk completed his $44 billion acquisition of Twitter. As a marketing professional, I’ve been watching the chaos carefully. Here’s my honest assessment of what it means for brands and what smart ones should be doing right now.