Why Companies Are Buying More of This Type of Ad

A new report from eMarketer indicates that companies are spending more than ever on digital video ads. According to the report, digital video ad spending is predicted to reach $27.82 billion in 2018 alone: a 30% rate of growth. At that figure, eMarketer says, budget...

Retention and App Success: The Skylab USA Experience

Most apps are abandoned within the first 90 days; in fact, apps lose 80% of their users by that time and even more striking is the fact that 50% of all users who uninstall an app do so in the first 4-5 days. Another sobering statistic is that half of all apps are...

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