5 Marketing Plan Examples to Help You Write Your Own

You did it. You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a...

How to Design a Logo [Step-by-Step Guide]

I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we’ll always be able to recognize (even without the brand’s name attached). But what is it about a logo that makes you recognize...

7 Expert Cover Letter Tips to Get the Job

Here’s a hard truth: your cover letter might have almost no impact on whether or not you get hired. A hiring manager might gloss over it, or not bother reading it at all. But under certain circumstances when a recruiter is unsure if she wants to move forward with you,...

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