ChatGPT Ads Just Hit $1 Billion — And Most CMOs Buying It Are Making a Mistake from 1997
ChatGPT Ads hit $1B in annualized run rate in 200 days. Most CMOs will buy it like search ads — a channel-design mistake a 1997 framework already predicted.
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ChatGPT’s European Ad Launch Just Exposed the Channel Strategy Mistake Most CMOs Are Still Making
OpenAI didn’t copy its US ad model into Europe — it rebuilt it because GDPR forced the change. Most CMOs still copy-paste channel strategy across markets. Here’s why that’s not scale, it’s a mistake.
