Target and Lowe’s Didn’t Expand the CMO Role. They Confessed to Marketing Myopia.
Target and Lowe’s just gave their CMOs commerce and CX. CEOs who copy the org chart will miss Levitt’s point: a bigger CMO role is no cure for marketing myopia.
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Only 8% of CMOs Are Seen as Strategic Leaders — Because Most Marketing Departments Have Never Actually Done Strategy
A new CEO study found only 8% of CMOs are seen as leading strategy. The real problem isn’t trust — it’s that marketing rarely does actual strategy.
