ChatGPT Ads Just Hit $1 Billion — And Most CMOs Buying It Are Making a Mistake from 1997
ChatGPT Ads hit $1B in annualized run rate in 200 days. Most CMOs will buy it like search ads — a channel-design mistake a 1997 framework already predicted.
ChatGPT Ads hit $1B in annualized run rate in 200 days. Most CMOs will buy it like search ads — a channel-design mistake a 1997 framework already predicted.