What digital transformation means for brands

What digital transformation means for brands

Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and grow effectively.

A wide mix of digital technologies has now become integral to most business functions, with software taking over even human-based roles in some instances. Digital transformation will be key to all business growth: International Data Corporation (IDC) forecasts suggest that 60 percent of the Forbes Global 2000 will have doubled their productivity by 2020 due to digitization and the adoption of technology to streamline processes.

With the largest companies in the world and CEOs of all brands seeing growth and digital transformation as strategic imperatives, even the smallest brands should follow suit and embrace the need for all things digital.

The evolution of digital

Business is constantly shifting and evolving, and this has been accelerated exponentially by the growth of digital. Cloud technology has given companies the scope to expand more quickly and scale up or down instantly. It also means remote working can be embraced more openly, with digital solutions allowing for office-based tasks to take place practically anywhere.

The world — from business to personal and social — has become increasingly reliant on all things digital. Everything, even the most personal issues, can be found discussed in public forums, across social media, and practically anywhere! And with this shift in communication and transparency, there is a real need for businesses to act.

Capitalizing on the digital transformation of society is a must for brands. Digital transformation means there is, even more, the market potential for your brands and even more direct access to your customers. Digital marketing needs to go beyond a brand awareness vehicle and rightly become integral to how brands engage and convert their target audiences.

Approaching digital transformation

The way your brand approaches digital transformation needs to be exact to ensure the best possible results. Keep the following points in mind when looking at getting the most from this modern phenomenon.

Mobile first, always

Forecasts suggest that by 2018, mobile devices will drive nearly 80 percent of global internet usage and 60 percent of digital ad spend. This alone suggests businesses cannot ignore the power of mobile and should always consider mobile access to their channels first.

Brands need to embrace mobile as a method of communication not only for customers but also for staff and internal communications. Consumers use mobile as a key tool for research, so having relevant and the easy-to-access information is essential.

Fully analyze your data

The volume of data generated by digital marketing and digital processes within your company can be unwieldy, so it has to be handled and analyzed correctly. It’s not enough to simply look at numbers going up and down and work from that.

You need to undertake more complex social media analyses and evaluation of your other digital activities so you have a full understanding of the best metrics for your business and what you need to track. Getting hung up on vanity metrics can be fatal for a business. It helps to differentiate between “vanity” and “sanity” when measuring social media performance.

Break down silos

Silos have always been a problem in business, and they make collaboration and growth more difficult. As already mentioned, digital transformation isn’t just about what can be done with your customers; it can also revolutionize internal processes and communications.

A fully digitally transformed internal communications system means even the most reluctant departments are obliged to be fully involved and contribute their required elements to the business’s growth and tasks at hand. Employee engagement can be just as important as customer engagement on some levels, as disengagement within the business is often mirrored in results.

Therefore, a fully digitally transformed business is, by its very nature, primed to collaborate for enhanced productivity, interdepartmental knowledge sharing and more efficient working practices.

Embrace technology

The advance of technology has allowed for sophisticated tools to work alongside the people in your business to deliver solid results. Marketing technology is, of course, central to this, and every business needs to cultivate and build their own specific martech stack.

Central to this, as Kevin Bobowski explains on MarTech Today, is the need for marketers to be hyper-agile: As customer behavior changes, so must martech stacks be adapted and evolved to meet rising expectations. That’s no mean feat when your stack will most likely incorporate everything from marketing automation to social media management tools to CRM and internal communications software programs.

Cultural change inside and out

The exponential curve that technology is developing has drastically changed how the whole world works. Culture can be, and is, dictated by what happens online. Social media is a clear example of this — it has become omnipresent and integrated into anything from emotional reactions of football fans to refereeing decisions on integrated marketing campaigns.

Digital transformation, therefore, transcends business or technology; it is a cultural change in how the world now operates. Successful digital transformation is a driver of business growth, productivity and competitive advantage.

Indeed, there are no corridors of offices, or facets of business, that are impervious to digitalization. From enhanced collaboration and productivity to delivering genuine ROI and business value, from the destruction of silos to a more engaged workforce, the digital transformation will only be truly achieved if brands transform on the inside as well.

Brands that are not fully embracing the power of digital and accepting how the world has shifted to a more digital focus will not see their success and growth continue at the same rate. Smartly selecting the right technologies and using them effectively for the benefit of your business ensures that you’re keeping up with the competition and positioning yourself for future developments in technology and digital.


The Mobile App Vs. The Mobile Platform

The Mobile App Vs. The Mobile Platform

Skylab App Mobile Platform

VS.

The industry standard Mobile App.

 

Imagine a platform that allows the owner to make changes to the Mobile App in real time across 3 native platforms without ever needing to resubmit to the App Store or Google Play.

This is what Skylab Apps has created. When CEO Dean Grey set out to build a white labeled social media app where the app owner had 100% autonomy and control he ran in to a big problem. How could we deliver a custom platform if the app owner cannot not make changes to the finished product at the speed of their business or their community’s growth?

To solve the problem, Skylab Apps built a “command center” and attached it to the scalable white labeled social media platform. In essence, it is the equivalent of leasing a new Ferrari and being able to reconfigure the color of the car itself or change the side of the car you would like the steering wheel on at anytime in “real time” making as many changes as you want.

Sounds impossible right? Well, it’s not. Skylab has built it. In fact the Skylab Apps command center is so robust it gives the app owner the ability to customize the color, content, positioning and user tags… and that is only the beginning.

The idea is quite revolutionary. Skylab Apps has really built a platform, not an app. Uber is an app, you download it, use it and when the company updates it, you may see some changes. The Skylab Apps Platform is not Web based or HTML 5. The platform is built to work simultaneously across three platforms:

  • Web App (w/Command Center CMS Controls)
  • iOS
  • Android

The Skylab Apps Platform similar to Word press but for the Native Mobile App. To grasp just how big this idea is, you need to understand a little bit about the app development world itself.

15 years ago, it was somewhat difficult to build a website. There was no Squarespace or Shopify. These were ideas back then, and until the advent of WordPress, the chances of you developing a desirable and functioning website without coding knowledge or a computer science degree was about as likely as winning the lottery. At best, the chances of pulling it off on your own was slim to none. WordPress forged the path that changed all of this.

​Wordpress was open source and allowed a community of developers to create software plug-ins making it easy for user to ultimately build a website quickly with no coding experience or computer science degree needed. Later on, some for profit companies like Squarespace and Shopify that have made the user experience even more seamless.

​Skylab Apps set out to simplify the process for the end user delivering on the promise of a seamless mobile platform across all major interfaces that tackled and solved all of the major problems that exist in the mobile app development space today.

testimonial_alex“Skylab has revolutionized the rapidly growing cheerleading industry by providing cheerleaders, coaches, and gym owners the best opportunity to train, learn, and develop their skill-set as they strive to become world class athletes. By utilizing the Skylab platform, we are now able to use gamification to connect a global industry, and the result is extraordinary.”

Alex McCarthy | 5-Time world Champion & CEO / Founder of The Cheer Apps

Big companies are catching on too! Skylab Apps has a growing list of some major clients including Amway, Allysian Health Sciences and Jack Canfield Companies. In addition to the mounting success of Skylab App, the are attracting some huge talent from companies like Walt Disney, UFC, Fan Duel and HITACHI. Take a look at the Executive team and check out the endorsements they have gotten so far, it is nothing short of amazing!

Paul Becker3“Skylab Apps technology gives me the platform to engage with my community through chat, trainings, and recognition all while giving my community a place that isn’t bombarded with traditional social media noise.”

Apolo Ohno | Short Track Speed Skater and an eight time medalist in the Winter Olympics / Co-Founder of Allysian Sciences

Skylab Apps understand trends at cellular level.

“We do not guess, we spot the trends and strategize.”

​Dean Grey  | Skylab Apps CEO

Here is some Quick History For you:

  • The internet became mainstream in 1999​​
  • WordPress was start in 2003​
  • ​Today 27% of the internet is powered by Wordpress sites. 
  • ​Mobile Apps are a $77 Billion Market currently and expected to grow to $101 Billion by 2020

The only tech out there even close to what the Skylab Apps platform does is already antiquated or at best years behind what has been created by Skylab. 

​For more information or to request a demo to see the platform, please visit www.Skylabapps.com

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