Tag: Big Data

The Science of Engagement explores the way that technology is being leveraged to quantify the interaction between brand and consumer.


When boiled down, the Science of Engagement Looks to answer two pivotal questions:​​

  • Can you turn followers into co-creators?​​​

  • ​​What is the value of increasing engagement from monthly to daily active users?

To answer these questions, we need to give The Science of Engagement some context. Gamification is the new normal and these tactics are being used to compete for your audience’s attention. At it’s root, the science itself is centered around brand advertising effectiveness and user behavior. The conduit for measurement, however, is being defined on a daily basis by developing technologies emerging from the tech sector. Here are the main points to look at.

Platforms are the new disruptors 

“The basis of disruption is that competitors are creating new markets. The playing field is changing, not the product or service. And few incumbents can afford the breadth of imagination to envision a new playing field.”
― Haydn ShaughnessyPlatform, Disruption, Wave: How the Platform Economy is Changing the World

As author Haydn Shaughnessy states in his quote above, the playing field is changing and causing disruption, but not the product or service itself. Case and point: What does the largest hotel chain and the largest taxi company in the world have in common? Both Uber and Airbnb do not own a single property or a car that they rent out to consumers, yet they now dominate both of their industries. Similarly, mobile platform creator Skylab Apps is becoming the platform influencers and brands go to build and own their tribes.

The Science of Engagement

​Skylab Apps has created a white-labeled social engagement platform that allows clients to leverage a multi-million dollar platform to create eco-systems similar to companies like Uber and AirBnB at a fraction of what it would cost a company to build on their own.

Everyday enterprise brands tell us they think the Skylab platform is quite remarkable as it solves some of their toughest ‘pain points’ around communication and engagement with key stakeholders like employees and customers.

– Ferris Thompson, CRO Skylab Apps

​This concept is hugely disruptive as it would give power to just about anyone with a few thousand bucks and a desire to engage their tribe or community to get on the playing field.

The most exciting part about the Skylab Apps platform is it’s ability to help organizations and causes meet their mission through learning the science of engagement and applying it through technology.

If you’re going to make it rain, you better own at least one of the buckets. Influencers and brands desire to drive their existing communities from all forms of media and into a playground ( platform ) they control. For the first time, they have the ability to train, track, reward, and recognize their tribe and co-creators through the Skylab Platform.​

– Dean Grey, ​Founder of Skylab Apps 

Own Your Tribe

By default, we usually don’t own our tribe or the game board that we are playing on. Influencers commonly use social media like Facebook Groups ​or meetup.com as a way to manage and grow their community. Through understanding ​The Science of Engagement, influencers can make the quantum leap of graduating their followers from 3rd party platforms that limit their engagement to their own digital sandbox where they can own the platform, and ultimately turning their tribe and co-creators in to a referral army that organically grows and out-performs paid advertising.

An influencer doesn’t need a million followers accomplish this either, Tim Ferris commonly quotes Kevin Kelly’s book 1000 True Fans stating very simply that:

A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, video maker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.​

Companies like SkylabAirBnB and Uber understand that their platforms have to meet their user’s needs. More importantly, they need to keep their users engaged for long enough to take an action, and then measure those actions. This empowers tribes, co-creators, and any part of their respective communities to get involved. For Uber, it’s a new driver, or a new rider. For AirBnB, a new client can mean a homeowner or renter. On the Skylab Platform, this engagement between brand and communities can mean a variety of things based on the client’s business model.

Skylab Client Case Study

​For Allysian Science, leveraging the Skylab platform did amazing things for their community. The platform created some incredible results in the form of DAUs (Daily Active Users) and MAUs (Monthly active users.) Seen here is an example of one of the Allysian distributors mobile profile. From the dashboard view, you can find all kinds of information about the user: How many actions they have taken, what they did, courses they completed and even how many times they shared the application with others.

​Sure, Having a platform that collects data is great… Being able to have access to all that data makes things really interesting…

How about the ability to decide “what” data actually gets collected, and, get ready for the mind blower……  Actually have a gamified platform that creates the kind of engagement that has users like Roslyn coming back 460 days in a row. KABOOOM


Apolo Ohono, eight time Olympic Champion and Co-Founder of Allysian Sciences

“Skylab Apps technology gives me the platform to engage with my community through chat, trainings, and recognition all while giving my community a place that isn’t bombarded with traditional social media noise.”

The CheerLife; another company using the Skylab platform has created an an industry specific app for the Cheer community. For the last 4 years, in the U.S. alone, an average of 410 people join cheerleading everyday. 75% of cheerleaders consider it important to keep up with the latest trends because cheerleading has a role in many team sports, in addition to cheer-specific competitions, participation requires year-round dedication.

CEO of the Cheer apps had this to say about Skylab:

Skylab has revolutionized the rapidly growing cheerleading industry by providing cheerleaders, coaches, and gym owners the best opportunity to train, learn, and develop their skill-set as they strive to become world class athletes. By utilizing the Skylab platform, we are now able to use Gamification to connect a global industry, and the result is extraordinary.”

Alex McCarthy Co-Founder of CheerLife about Skylab

​​This is the Science of Engagement being defined right before your eyes, and it is only happening like this on one platform, the Skylab Apps platform.

So what does it actually cost to build a Mobile App?

In 2014, 60 percent of online traffic came from mobile devices such as smartphones and tablets. By 2016, that figure had reached 65 percent. Here at Skylab Apps, we know the statistics of why your business, brand or product(s) need a Mobile App. What we find ourselves explaining a lot of the time is costs associated with making a high tech platform.

The increasing popularity of the smartphone has led to a high demand for mobile apps. The mobile app industry generated approximately $44.8 billion in 2016. By 2020, market analysts predict that the global mobile app market could hit $100 billion.

If you are planning to have a mobile app designed for your business, you should first consider development costs. Mobile app development is a multi-stage process. Each stage requires specialization, plus multiple tests to ensure quality and functionality. But if you could build a mobile app that successfully addresses the needs and wants of your market, your business could enjoy a windfall of profits.

Why does your business need a mobile app?

If your business has a mobile-responsive website, you are already ahead of 91 percent of everyone else. But if you add a mobile app, you could exponentially increase your lead over your closest competitors.

Here are a few advantages of having a mobile app for your business:

1. Improves accessibility
Today’s mobile market spends approximately 200 minutes in apps. A mobile app makes it easier for them to access your business without needing to switch devices.

2. Enhances customer engagement
Convenience and ease of use are important qualities for ensuring customer experience. Mobile apps allow your customers to connect and engage with you in real time, which helps foster trust and stronger relationships.

3. Improves brand recognition
Having your brand situated on the interface of a smartphone or tablet will heighten brand recognition, considering how much time people spend on their mobile devices. Plus, it has been estimated that there will be 268 billion app downloads in 2017, and 68 percent of consumers report actually using the apps they download.

4. Improves value proposition
You can use a mobile app to give your customers discounts, usable information and support.

5. Presents another avenue for sales
The convenience and accessibility of a mobile app will encourage your customers to carry out transactions with your business rather than patronize a competitor who only has a website.

People spend 89 percent of their time using mobile apps rather than mobile websites. According to Arthur Iinuma of ISBX, “Mobile apps tend to get a more qualified and engaged audience, and therefore sales conversion rates are higher in comparison to an ecommerce website.”

At Skylab, We’re not only providing a mobile app but we’re also incorporating gamification strategies for all users of the app. Gamification is a growing phenomenon, which is revolutionizing the way things have been classically done. Dean Grey even highlights the power of social learning with gamification techniques. Gamification is taking something that already exists such as some sort of online community, website, application and adding game mechanics to this source. The purpose of providing game mechanics to these various sources is to motivate participation, engagement, and loyalty among its users. Gamification goes through 10 features such as Gamified E-learning, Power Chat, Habit Tracking Actions and Smart Tags.

To learn more about Gamification and our App’s Vision check out Skylab CEO, Dean Grey, websites : 

http://www.deangrey.net/

http://www.deangrey.org/

Types of business apps to consider

Businesses develop apps that cater to the needs of their market. Depending on your type of business, there are different apps you can consider:

1. Basic functionality: improves usability of mobile devices

2. Database-driven functionality: allows you to organize files and programs

3. Games: involve some of the most complicated processes in mobile app development

4. Enhancement or modification: designed to improve specific functions of your mobile device

5. Fully dynamic: data driven but dependent on external information

6. Custom utilities: allow you to format content in a specific way

It is very important that you have an idea of the type of app you want developed. It will help the process move faster and lower the risks of making mistakes or redesigns.

The process of developing an app

There are four stages involved in the development of an app:

1. Developing the idea: Once you’ve identified the type of app you need for your business, it is time to shift your focus to developing the concept behind the idea.

2. Functionality layout: This stage slowly brings your idea into a more tangible concept. Your software developer or architect will present wireframes to show how the app will function. You can give your inputs on how to make the app more usable to your market.

3. Design: This stage includes both the backend and frontend development phases. It involves management of users, server side logic, customization of user experience, data integration, caching of data, synchronization of data, UI design and development and various schedules for testing.

4. Going live: Once everything has been certified ready by your software development team, you can prepare to go live. For users of iOS, you should have the built-in Xcode installed so your app can be featured in the App Store.

Estimated costs of building a mobile app

Once you’ve determined the type of app you want to build and identified your target markets, it’s time to choose your platform. There are two main platforms to choose from: Android or iOS.

What are the differences in building an app for Android vs. iOS?

  • iOS apps are cheaper and can be built quicker.
  • Android apps take two to three times longer to build than iOS apps.
  • iOS users, who own iPhones and iPads, tend to spend money more freely. This is why developers launch iOS-only apps before creating for Android. It gives them an idea of whether the app will be successful.

Your choice of platform may depend on the market you are targeting. While iOS is more popular in the U.S., Android has slowly gained ground and in fact leads in Europe, Asia, Africa and South America.

The next step is to assemble a mobile app development team, which will consist of the following:

  • Project manager(s): Oversees the entire development of the mobile app
  • UI/UX designer(s): Tasked with the app’s habitus and the impressions of the user
  • Coder(s): Oversees the app’s hidden structure
  • QA Engineer(s): Oversees all testing protocols

The cost of this team depends on the complexity of the app. Simple apps take approximately 10 weeks to build, with design accounting for up to 90 hours and backend development up to 800 hours.

Complex apps take around 28 weeks to build. Design would need approximately 370 hours and backend development up to 2,200 hours.

For Android apps, cost ranges as follows:

  • Elementary apps: $25,000 to $35,000
  • Standard apps: $45,000 to $55,000
  • Complex apps: $55,000 to $100,000
  • High-tech apps: $75,000 to $150,000

Estimated costs for iOS apps (for Apple devices) are as follows:

  • Simple, table-based apps: $1,000 to $4,000
  • Database apps: $15,000 to $50,000
  • Games: $10,000 to $250,000

 

The following are some other costs to consider for building your app:

  • In-app purchase capability: $1,000 to $3,000; allows users to buy new content or full versions of the app
  • Web services: $1,000 to $5,000; take the content to a remote access point so you can update your app with XML files instead of changes to the raw code
  • Game center: $1,000; Apple’s way of integrating your app with the SDK
  • Share capabilities: $500 to $1,500; allow content sharing via social media and email
  • SDKs: $50 to $200; SDKs help you track your app and find ways to monetize. Examples include Google Analytics, Chartboost and Tapjoy.

A mobile app is a great way to help your business gain more traction and better brand recognition. But it could entail quite an investment. While the timing of the release is important, you should not rush through the development stages. The cost of building the mobile app will hardly matter in the long run if it takes off and gains a large market of users.