Nike trimmed brand spend into a stalled turnaround. Binet and Field’s evidence says the brand marketing budget is capital, not expense, and boards cut it first.
ChatGPT Ads hit $1B in annualized run rate in 200 days. Most CMOs will buy it like search ads — a channel-design mistake a 1997 framework already predicted.
Target and Lowe’s just gave their CMOs commerce and CX. CEOs who copy the org chart will miss Levitt’s point: a bigger CMO role is no cure for marketing myopia.
Google’s AI Max auto-upgrade strips advertisers of manual override. Porter’s 1996 strategy framework explains why that’s a bigger risk than a CPA hit.
Salesforce’s earnings beat was mostly an Anthropic stock gain, not Agentforce ROI. It’s the AI ROI measurement mistake every CEO’s board is about to repeat.
OpenAI didn’t copy its US ad model into Europe — it rebuilt it because GDPR forced the change. Most CMOs still copy-paste channel strategy across markets. Here’s why that’s not scale, it’s a mistake.
A new CEO study found only 8% of CMOs are seen as leading strategy. The real problem isn’t trust — it’s that marketing rarely does actual strategy.
Google Search Console now tracks Instagram, TikTok, and YouTube performance. The real story isn’t the feature — it’s the org chart it exposes.
Google’s Sept 1 AI Max migration ends manual keyword control in Search Ads. Here’s the real risk it exposes, and the audit every marketer should run now.
New 2026 data shows 69% of companies dropped their marketing agency within 18 months of adopting AI. Here’s who actually gets replaced — and who doesn’t.