E-commerce advertisers, on average, spent 20 percent more money on Facebook ads in the third quarter of 2017 than they did in the same period last year, according to a report published on Tuesday by Nanigans, a company that provides software for brands to automate their Facebook ad buys and that is a part of Facebook’s Marketing Developers program. A Nanigans spokesperson declined to say how many advertisers were included in the study.
While e-commerce brands are pushing more money into the social network in general, they are particularly purchasing more mobile video ads and retargeted ads from Facebook. These marketers spent, on average, 40 percent more money on Facebook’s mobile video ads in Q3 2017 than in Q3 2016. And the share of their ad spend that went to Facebook’s Dynamic Ads — its product catalog-promoting ad format that retargets the people who browsed a brand’s site or app — increased by 284 percent year over year.
While the share of e-commerce brands’ budgets going to Dynamic Ads grew, it’s unclear how big (or small) a piece of those budgets the ad format accounts for. The Nanigans spokesperson declined to say what was the actual share of e-commerce brands’ budgets spent on Dynamic Ads.
Interestingly, e-commerce advertisers increased their spending on Facebook despite an increase in the social network’s ad rates and a decrease in its ads’ performance for these brands.
E-commerce advertisers typically paid $8.40 for every thousand times their ads were served across Facebook and its Audience Network ad network of third-party sites and apps (Nanigans’ study did not include Instagram campaigns). That’s a 69 percent higher CPM than e-commerce brands paid a year ago and corresponds with a 57 percent year-over-year increase among all advertisers to $9.31.
While e-commerce brands paid a premium for impressions, clicks were significantly cheaper at $0.46 on average. That CPC has similarly swelled over the past year, but e-commerce brands also pay less money per click than the average Facebook advertiser that paid $0.55 per click in Q3 2017, a 54 percent increase year over year.
At the same time Facebook’s ad rates have risen, its ads’ performance has dipped. In Q3 2017, people clicked on e-commerce brands’ Facebook ads about 1.84 percent of the time, down 4 percent compared to a year ago. However, that’s still a better click-through rate than the average advertiser saw on Facebook. In Q3, Facebook’s worldwide click-through rate averaged 1.69 percent, up 2 percent compared to a year ago but down 4 percent compared to the previous quarter. That marked the first time Facebook’s average global click-through rate declined from Q2 to Q3, according to Nanigans, though the company’s spokesperson said that shift “is unlikely to be indicative of a larger directional change in the market.”
Introducing Skylab Apps, the “white labelsocial media platform
In early 2004 Facebook was formed and the social media was becoming a household name. There were manynaysayers who were convinced that Facebook didn’t stand a chance against the Social Media giant.
In 5 short years Facebook took over the social media space and became a household name. Well it’s been 14 years, a bunch of mergers and buyouts later with multiple victories against the many who have tried to take on the social media juggernaut to no avail.
So who or what is going to infiltrate and disrupt the social media space and gain some market share?
Introducing the “white labelsocial media platform.”
I know what you’re thinking, “why would I go to another platform besides Facebook or Twitter?”
Well it’s simple; if the people, companies and or brands that you religiously loved and followed offered a dedicated community to you that offered special and exclusive content, education, events and maybe even a direct line of communication to them would you be interested in their app?
Of course, who wouldn’t?
Exclusivity is is what Social Media is lacking these days but in order to exist this day in age you need to be online and represented on trending social media platforms to appear relevant and hip, especially if you are a business or a brand. What if you could use existing social media to push your clients, customers, followers or fans to your own private social media community? What if, you could create and control 100% of the way you engage with your community without all of the silly rules put in place by the existing companies to make sure you are not cutting into their advertising revenue at the expense of you and your users experience.
Well, now you can, introducing Skylab Apps white label social media platform.
CEO Dean Grey started Skylab Apps with a vision deeply integrated mobile platform based community that was simple for users to navigate, communicate and take actions.
The Skylab Apps platform has all of the great features you would find on social media like Chat, recognition walls and different ways to communicate, but Skylab Apps has taken those concepts and innovated on them deeply transforming how companies and brands will use social media technology. Below is a comparison chart created by Skylab Apps. In it you can begin to see how in depth the Skylab App Platform goes.
Mike Pine, the GM of Integrated Partnerships for FanDuel said it best:
“Skylab Apps Gamification allows major brands to laser target consumers, eliminate marketing clutter while building new incremental revenue streams. Most all of consumers feel they are unlocking rewards vs being advertised to.”
– Mike Pine
Just to give you an idea of what some of these features look like, here is a quick list to some longer posts about some of the incredible Skylab Apps features.
Since Skylab Apps inception in 2015, they have been taking the mobile app space by storm quietly and effectively. Some of their clients include Amway, Allysian Sciences (Apolo Ohno) and Good Lovin Food the original creators of Bitchin Sauce. There list of clients is growing too! About 16 enterprise clients in 2016 alone.
Along with their stealth approach to market Skylab apps assembled an ambassador and advisory board of rockstars. Here is the shortlist:
Keeley and I want to thank you from the bottom of our hearts for sharing this chapter of our life. The wedding was absolutely amazing. Better than Keeley and I could have ever imagined or anticipated. We hoped and planned for the best, but what transpired over the week in Costa Rica went far beyond our expectations.
All of this could not have been possible without the love and support from our friends and family who graciously made the journey from all over the world to join us on our special day. Our hearts are filled with gratitude and we are so elated over the entire experience. We rode zip lines in the jungle, surfed in the warm Central American water, did lots of yoga and got married on the beach with our toes in the sand and an amazing Costa Rican sunset as our backdrop.
The most amazing part of our wedding week in Tamarindo was how everything just flowed. The weather called for pouring rain on our raining day, it didn’t rain a drop. We were able to spend time with all of our guests who came which was important to us because everyone made a long journey to get to Costa Rica.
To top it off, not only did our guests get along, they all made friends with each other which is so cool. I don’t know if I can attribute that to the quality of friends Keeley and I have or if we just got lucky on when it came to personalities that just jived. Either way, I have never seen a group of people in my life get along and engage with each other so well especially with such a diverse group of people from so many different walks of life. It was just really neat to experience that!
I am writing this final newsletter/blog from Santa Teresa, Costa Rica (about 4 hours south of where we got married). I have finally had some down time to take in the entire wedding experience. As I look through the photos, and see the posts coming through on Facebook and Instagram, I am filled even more with gratitude. I can honestly say that this wedding was the best day of my life. To be able to share this beautiful country and our wedding day with our families and closest friends meant the world to me.
We were able to capture this experience in time and essence of the entire week through photos and video of the wedding and all of the activities leading up to and after the wedding. As a result of this, I am going to make a very cool video outlining the entire trip. Look out in the next couple of weeks for that as I will put it up in another blog post along with links to download all of the photos from the wedding.
Also, keeley and I have decided to have two different receptions sometime this summer in San Diego and North Carolina for all of the guests who simply could not make the trip. We will send out a newsletter announcing that when we choose the dates.
Until then, thank you from the bottom of our hearts for everyone who came, it was absolutely magical!!!
When I was 17, my mentor Mike Watson asked me to write a list of all the things I wanted in my life. Here is what I wrote
-Get my own place.
-Get a car.
-Get a girlfriend
-Get a job and be able to support myself with out the help of my family.
By the time I was 18 years old, I had gotten these things. I had a little apartment in South Los Angeles, bought a 95 Acura Integra for $5,000 and met a pretty girl that I was with. I was working at Guitar Center in Lawndale CA as sales rep which was a step up from my last job working the burrito line at Chipotle. I went back to my mentor and told him that I had gotten everything that I wrote down on my list. He told me to go make another list, but this time dream bigger.
My next list looked something like this.
-Go to Jr. College.
-Move in to a bigger place.
-Make enough money to where I have some left after bills at the end of the month.
-Get a truck!
-Start a business
When I turned 20, again I finished these things. I enrolled at El Camino Jr. College paid for by a scholarship I won in a persuasive speech contest. I found a nice little house in Lomita CA I moved in with a couple of friends and started my first business, a clothing company called All Else Failed Ind. He told me to keep going, that I can have whatever I wanted as long as I put it down on paper and was willing to work for it. (So I did, but I went big on this one)
-Make 100k or more per year
-Transfer into a UC/CSU school to finish my undergraduate degree.
-Write a book
-Make an album (Im a musician)
-Buy a house
-Buy a nice Car
By age 23, I published my first book “The Rich Kid Syndrome.” I moved from Los Angeles to San Diego to buy my first home in Oceanside CA, and then transferred to CSU San Marcos after spending the summer of 2007 Studying abroad in Spain, Italy and France. This was also my first $100,000 year and I earned quite a bit more the following year with my little brokerage firm that started in Carlsbad. I was doing so well, I decided to buy and new BMW, and I bought it with Cash 🙂 I also finally completed my first full-length solo album entitled “The Midnight Songbook.”
As my 24th birthday passed, it seemed as if I could do anything. It was like every single year, I would just write a new list of things down that I wanted, and then I would get them. I felt unstoppable, and invincible. Then the year 2008 came and everything changed.
It only took about 6 months after the economy crashed to lose just about everything that I had worked for. Aside from the fact that I had lost all steams of income, I ended up being 160K in debt to boot.
Just when I thought it couldn’t get any worse, I broke up with the girlfriend of 2 years, my dad went to prison, my mentor Mike (pictured above) died from cancer, my best friend screwed me over and I was conned out of my last $10,000 by a person posing as a roommate of mine who stole my identity and flew the coop. That’s what I call a bad year. I was so beaten down by all the loss in and around my life that it was hard to get back up and keep going. In fact some days it was down right direly depressing and some very bad thoughts entered my mind.
I realized that even though I had some major setbacks, and life threw me a couple of shit sandwiches, I had 2 choices. 1)Quit and kill yourself 2) Eat the shit sandwiches and make a list of things you want (as it has always seem to work before). So after a long day of gathering my thoughts and some meditation at the beach, here is the list that I made.
-Publish my second book
-Find a new industry to work in
-Surround myself with better people.
-Climb out of the hole (meaning get out of debt)
So, I picked up the pieces of my life and got back to work. I was 24, in serious debt, couldn’t find a job that would pay me nearly anything I was making in the mortgage game and all my “friends” or at least the people who I thought were my friends seemed to disappear with the money, the girlfriend and the stuff. I literally just had to hit the reset button on my life and start over.
I got in to Multi-level marketing, first with a company called Mona-Vie and then eventually in a company called RevvNRG. I always thought MLM was a scam but saw a lot of people making money in it. I figured if some barley high-school educated bozo’s from the Utah could make a couple million bucks on the Network Marketing game, how hard could it be? So I jumped in with both feet.
It took me about 18 months before I saw my first $10,000 month. As it turns out, you really can make some money in MLM. The next 3 years of my life seemed as if I was getting back in to my groove. I was traveling around the country, building a huge organization, making great money again and speaking on stages around the world telling stories of success and rising back up once life had knocked me down. I graduated college, published my next book “The Young Entrepreneurs Guide to Life.”
I felt relieved in a lot of ways. I felt as if I had a handle on things, life threw me some curve balls but I learned how to bend and fold in the situations and survive. As I was nearing 28 Years old, I began to reach my peak again. Now that I had the money game on point it was time for me to start living again, for me, this meant lifestyle.
What do I mean by lifestyle? Well to me “life” encapsulates all the things a human being has to do to live. Meaning we need to eat sleep, make a living, have friends etc. “Style” is a manner of doing something, so when you put those two together what you have is how a human being goes about living. I’ve come to understand that living life can be done many ways. Some people live very safe, they like a 9-5 job with benefits and 2 weeks vacation. Some people don’t even get that choice, they feel stuck in their life due to circumstances. Example: The man who worked as a mechanic his whole life because that’s what his father did and grandfather father did before him or the idea that the apple doesn’t fall far from the tree. Well, thats all bullshit at least to me it was.
So I picked up a few new hobbies, and got back in to someones that I had neglected due my crazy ass work schedule. Here is what it looked like.
So I finished, college, published my new book, completely changed the people I surrounded myself with and found myself 5 years in to a promising industry that was allowing my to travel the world, live my dreams and crawl out of the black hole that I had lived in. I wish i could end the story here, because then it would be a happy ending, but there was one more twist that was going to happen to me before I hit the age of 30. But I at least got my dream trip of traveling around South East Asia and Surfing in Bali twice before shit hit the fan again. (see below)
And then I got back to America. in fact it was Early May of 2013 when I arrived home from Bali for the second time that year to find out the master distributor of the Network Marketing company I was involved in was trying to do an end-run on the distributor base and secretly move them in to another company all together. When I caught him in the middle of it, I blew the whistle (get that full story here).
In a mad rush to try to save what was left of the company, I began negotiations to broker a buyout from another MLM company. In fact that is where I was last year on my 29th birthday. Even though we were able to get a deal done, it ultimately fell apart because as it turns out the owner of the company I was staying loyal to was scarred and greedy.
Fortunately, being down the “put all your eggs in to one basket” road before, I had some back up plans this time around. I had learned how to trade the FOREX market (read that story here) for some time and I had a little Tech-Start-up called Roommatefax.comthat I had been working on for a little time. Although I though I would have at least another year of residual income to count on from my network marketing ventures, I didn’t so I had to execute that back-up plans a little faster and take some side consulting work to make ends meet till I got them off the ground.
That brings us to the present, and as I cross the threshold into my thirties, I took some time to reflect, and these are the questions that kept repeating to me in my head.
-Have I lived honestly and had the best intentions?
-Did I take all the risks necessary to pursue success no matter the cost and safety?
-Would those (dead or alive) who came before me and made sacrifices for me so I could get ahead in life be proud of the man I have become?
-Will I be able to look my child in the eyes one day and proudly tell him or her about the choices I have made?
-If I were to die tomorrow, did I accomplish everything I set out to do? and when some of those things failed, did I see them through till the end and learn something from the experience?
-Have I lived with Honor, Integrity and loyalty?
-Was I a good son, brother, friend and human being?
I can honestly and confidently answer yes to all these questions, and that makes me grateful. I always thought by 30 years old, I’d have a million dollars and today I’m 30 and I don’t have a million dollars, in fact, I’m far from it, but what I do have is something that money can’t buy. What I have is something a lot of rich men spent their entire life chasing but could never seem to find. It’s the thing that most people live their whole life trying to find but it eludes them. What is it? Love. I’m surrounded by it and all the things that happened to me in my life were for a reason, they were to keep me safe from people, places and things, and sometimes from myself. I had lots of guardian angels that came in the form of people and circumstances.
I did my best to put Love out in the world, to give it when I could and try to keep the faith that it was there even when I couldn’t see it. I found hope, even when good people died or went to jail. I make hard amends to people I disliked, and let go of hatred for those I could justifiably hold resentments against. I found out what kind of man I was when life got hard, and saw what I was capable of when surrounded by the right people and situations. I learned to have a thick skin, be fearless and most importantly, not take life to seriously.
So all that’s left to do is make a new list. The list will probably have some things like get married, have kids etc. For me, it’s an open book. A big blank canvas waiting to be filled with life, love and memories. Fortunately, I’ve got quite a bit of experience now and I believe my best years are ahead. My 20’s were the minor leagues, and now its time for the major’s and I can’t wait to start playing!
Thanks for all the love and support! See you at the top!