When I was 17, my mentor Mike Watson asked me to write a list of all the things I wanted in my life. Here is what I wrote
-Get my own place.
-Get a car.
-Get a girlfriend
-Get a job and be able to support myself with out the help of my family.
By the time I was 18 years old, I had gotten these things. I had a little apartment in South Los Angeles, bought a 95 Acura Integra for $5,000 and met a pretty girl that I was with. I was working at Guitar Center in Lawndale CA as sales rep which was a step up from my last job working the burrito line at Chipotle. I went back to my mentor and told him that I had gotten everything that I wrote down on my list. He told me to go make another list, but this time dream bigger.
My next list looked something like this.
-Go to Jr. College.
-Move in to a bigger place.
-Make enough money to where I have some left after bills at the end of the month.
-Get a truck!
-Start a business
When I turned 20, again I finished these things. I enrolled at El Camino Jr. College paid for by a scholarship I won in a persuasive speech contest. I found a nice little house in Lomita CA I moved in with a couple of friends and started my first business, a clothing company called All Else Failed Ind. He told me to keep going, that I can have whatever I wanted as long as I put it down on paper and was willing to work for it. (So I did, but I went big on this one)
-Make 100k or more per year
-Transfer into a UC/CSU school to finish my undergraduate degree.
-Write a book
-Make an album (Im a musician)
-Buy a house
-Buy a nice Car
By age 23, I published my first book “The Rich Kid Syndrome.” I moved from Los Angeles to San Diego to buy my first home in Oceanside CA, and then transferred to CSU San Marcos after spending the summer of 2007 Studying abroad in Spain, Italy and France. This was also my first $100,000 year and I earned quite a bit more the following year with my little brokerage firm that started in Carlsbad. I was doing so well, I decided to buy and new BMW, and I bought it with Cash đ I also finally completed my first full-length solo album entitled “The  Midnight Songbook.”
As my 24th birthday passed, it seemed as if I could do anything. It was like every single year, I would just write a new list of things down that I wanted, and then I would get them. I felt unstoppable, and invincible. Then the year 2008 came and everything changed.
It only took about 6 months after the economy crashed to lose just about everything that I had worked for. Aside from the fact that I had lost all steams of income, I ended up being 160K in debt to boot.
Just when I thought it couldn’t get any worse, I broke up with the girlfriend of 2 years, my dad went to prison, my mentor Mike (pictured above) died from cancer, my best friend screwed me over and I was conned out of my last $10,000 by a person posing as a roommate of mine who stole my identity and flew the coop. That’s what I call a bad year. I was so beaten down by all the loss in and around my life that it was hard to get back up and keep going. In fact some days it was down right direly depressing and some very bad thoughts entered my mind.
I realized that even though I had some major setbacks, and life threw me a couple of shit sandwiches, I had 2 choices. 1)Quit and kill yourself 2) Eat the shit sandwiches and make a list of things you want (as it has always seem to work before). So after a long day of gathering my thoughts and some  meditation at the beach, here is the list that I made.
-Finish college
-Publish my second book
-Find a new industry to work in
-Surround myself with better people.
-Climb out of the hole (meaning get out of debt)
So, I picked up the pieces of my life and got back to work. I was 24, in serious debt, couldn’t find a job that would pay me nearly anything I was making in the mortgage game and all my “friends” or at least the people who I thought were my friends seemed to disappear with the money, the girlfriend and the stuff. I literally just had to hit the reset button on my life and start over.
I got in to Multi-level marketing, first with a company called Mona-Vie and then eventually in a company called RevvNRG. I always thought MLM was a scam but saw a lot of people making money in it. I figured if some barley high-school educated bozo’s from the Utah could make a couple million bucks on the Network Marketing game, how hard could it be? So I jumped in with both feet.
It took me about 18 months before I saw my first $10,000 month. As it turns out, you really can make some money in MLM. The next 3 years of my life seemed as if I was getting back in to my groove. I was traveling around the country, building a huge organization, making great money again and speaking on stages around the world telling stories of success and rising back up once life had knocked me down. I graduated college, published my next book “The Young Entrepreneurs Guide to Life.”
I felt relieved in a lot of ways. I felt as if I had a handle on things, life threw me some curve balls but I learned how to bend and fold in the situations and survive. As I was nearing 28 Years old, I began to reach my peak again. Now that I had the money game on point it was time for me to start living again, for me, this meant lifestyle.
What do I mean by lifestyle? Well to me “life” encapsulates all the things a human being has to do to live. Meaning we need to eat sleep, make a living, have friends etc. “Style” is a manner of doing something, so when you put those two together what you have is how a human being goes about living. I’ve come to understand that living life can be done many ways. Some people live very safe, they like a 9-5 job with benefits and 2 weeks vacation. Some people don’t even get that choice, they feel stuck in their life due to circumstances. Example: The man who worked as a mechanic his whole life because that’s what his father did and grandfather father did before him or the idea that the apple doesn’t fall far from the tree. Well, thats all bullshit at least to me it was.
So I picked up a few new hobbies, and got back in to someones that I had neglected due my crazy ass work schedule. Here is what it looked like.
So I finished, college, published my new book, completely changed the people I surrounded myself with and found myself 5 years in to a promising industry that was allowing my to travel the world, live my dreams and crawl out of the black hole that I had lived in. I wish i could end the story here, because then it would be a happy ending, but there was one more twist that was going to happen to me before I hit the age of 30. But I at least got my dream trip of traveling around South East Asia and Surfing in Bali twice before shit hit the fan again. (see below)
And then I got back to America. in fact it was Early May of 2013 when I arrived home from Bali for the second time that year to find out the master distributor of the Network Marketing company I was involved in was trying to do an end-run on the distributor base and secretly move them in to another company all together. When I caught him in the middle of it, I blew the whistle (get that full story here).Â
In a mad rush to try to save what was left of the company, I began negotiations to broker a buyout from another MLM company. In fact that is where I was last year on my 29th birthday. Even though we were able to get a deal done, it ultimately fell apart because as it turns out the owner of the company I was staying loyal to was scarred and greedy.
Fortunately, being down the “put all your eggs in to one basket” road before, I had some back up plans this time around. I had learned how to trade the FOREX market (read that story here) for some time and I had a little Tech-Start-up called Roommatefax.comthat I had been working on for a little time. Although I though I would have at least another year of residual income to count on from my network marketing ventures, I didn’t so I had to execute that back-up plans a little faster and take some side consulting work to make ends meet till I got them off the ground.
That brings us to the present, and as I cross the threshold into my thirties, I took some time to reflect, and these are the questions that kept repeating to me in my head.
-Have I lived honestly and had the best intentions?
-Did I take all the risks necessary to pursue success no matter the cost and safety?
-Would those (dead or alive) who came before me and made sacrifices for me so I could get ahead in life be proud of the man I have become?
-Will I be able to look my child in the eyes one day and proudly tell him or her about the choices I have made?
-If I were to die tomorrow, did I accomplish everything I set out to do? and when some of those things failed, did I see them through till the end and learn something from the experience?Â
-Have I lived with Honor, Integrity and loyalty?
-Was I a good son, brother, friend and human being?
I can honestly and confidently answer yes to all these questions, and that makes me grateful. I always thought by 30 years old, I’d have a million dollars and today I’m 30 and  I don’t have a million dollars, in fact, I’m far from it, but what I do have is something that money can’t buy. What I have is something a lot of rich men spent their entire life chasing but could never seem to find. It’s the thing that most people live their whole life trying to find but it eludes them. What is it? Love. I’m surrounded by it and all the things that happened to me in my life were for a reason, they were to keep me safe from people, places and things, and sometimes from myself. I had lots of guardian angels that came in the form of people and circumstances.
I did my best to put Love out in the world, to give it when I could and try to keep the faith that it was there even when I couldn’t see it. I found hope, even when good people died or went to jail. I make hard amends to people I disliked, and let go of hatred for those I could justifiably hold resentments against. I found out what kind of man I was when life got hard, and saw what I was capable of when surrounded by the right people and situations. I learned to have a thick skin, be fearless and most importantly, not take life to seriously.
So all that’s left to do is make a new list. The list will probably have some things like get married, have kids etc. For me, it’s an open book. A big blank canvas waiting to be filled with life, love and memories. Fortunately, I’ve got quite a bit of experience now and I believe my best years are ahead. My 20’s were the minor leagues, and now its time for the major’s and I can’t wait to start playing!
Thanks for all the love and support! See you at the top!
In about a month (June 13 to be exact) I am turning 30 years old. It seems that even though I have arrived at this point in my life with a nonchalant free-spirited attitude not giving any real weight, worry or concern to the age milestone, people around me seem to think that it is a huge life changing event. I never really understood the phenomena of people getting anxious each year they grow older. For me, I have always believed in the buddhist ideology that our body started dying the day we were born and more importantly that this (life) is all temporary. I also did most of my radical changing in the early parts of my 20’s. Meaning that from where I am sitting today, I have direction, purpose and drive and I am not nearly as impressionable as I was at 22.
Before I go off on a philosophical rant about my metaphysical beliefs in modern Tibetan Buddhism, lets just agree that it’s impossible to get younger, all we have is the body were given, and one day, like it or not, I am going to physically DIE! I cannot change these things no mater what I do, therefore for me to get upset that my body is getting older is about as crazy as crying because the sun keeps coming up every morning.
So why is turning 30 such a big f&^%ing deal. Well, depends on who you talk to me. For me, the only real mile stone that I set out to accomplish by 30 years old was that I would stay sober (as I have been since 16 years old) and that I would be a millionaire. Fortunately I am still sober after 13 years and counting, but I haven’t quite made my first million dollars yet, but I’ve done ok. Perhaps just because we’re 30, we fill its high time we get our shit together. All my friends seem to be getting married, having babies and doing the things “adults” do. There is nothing wrong with that. Some of my friends refuse to do this as for me, I have always been open to it. In fact I look forward to getting married and having kids of my own to indoctrinate in to mini me’s! For fun I took a list that I found on Buzzfeed.com entitled “30 signs you’re turning 30.” and added my own twist đ Enjoy.
You get carded, and your first instinct is, âAWESOME, then your annoyed.
Instead of drunken party photos, your Facebook friends are all about the baby pics.âŚand marathon times.
Chicks you used to fantasize about got old, married, had kids and seem more like your mom did 5 years ago.
You have 10,000 business cards from old jobs that you have no idea what to do with.
You find celebs who are in their early thirties and think, “Thereâs still hope, or it’s time to switch careers.”
Youâre getting increasingly scared to check your credit score.
Youâre seriously thinking about getting a dog. No, having a baby. No, definitely getting a dog.
When you do drink beer, it’s not Spuds choice, it’s Imported or micro-brewed locally from organic hops.
Youâd rather pay a little more for a ânice, cleanâ hotel room than cram into a hostel with 12 of your friends.
Everything cool is being marketed to people younger than you now.
Youâve definitely lost the enzyme that lets you digest Taco Bell.
Thereâs an increasing number of musical artists you havenât even heard of.
You realize your parents were your age (or younger!) when they had you, and you start cutting them some major slack.
Teen slang words like “YOLO” makes you viscerally angry.
An 11-year-old has to show you how to do something on your smart phone.
When you watch teen movies/TV shows, you find yourself siding more with the parents than the kids.
Turning 30 isn’t going to be all that bad. I’m not dreading it, I am embracing it. There are so many great people who had success after 30.
The Entertainment Industry.Â
The Oprah Winfrey show didn’t debut until she was 32. Sylvester Stallone didn’t make Rocky until he was 30, and was in a porno to make ends meet while shopping the script around. Dick Van Dyke and Gene Hackman didn’t get their first major roles until their mid-thirties. More recently,  The entertainment industry recognized Jon Hamm, J.K. Rowling and  Tina Fay’s talent all after they hit 30. Vincent Van Gogh had his first art exhibition at 32.
Business.
Suze Orman started out as a waitress and held that job until age 30. And she didn’t publish her first financial book until age 44. Nowadays, she’s sittin’ pretty as one of the most-trusted voices in the world of personal finance. If Ray Kroc had quit pushing the ideas of serving a billion Big Macs world-wide, McDonalds wouldn’t exist. If he quit trying before the age of 52, he never would have created one of America’s best-known restaurant empires. He kept at, working day in and day out at his restaurant until he died. While Dave Ramsey thought he’d figured things out in his 20s with his $4 million real estate portfolio, he lost it all by the time he hit 30. A few years later, he found his passion in financial counseling, and today his books and radio show have millions of dedicated fans.
When it comes right down to it, Age really is just a number. I believe I am going to live to 100 anyway so who cares, Im 20 years from my half way point with so much life to live. I get sad when I come across people who have thrown in towel because they feel like they missed their window or something in their 20’s. It’s so far from the truth.
Sure, if I could go back, I would have made some different goals knowing what I know now. Who wouldn’t? Making a million dollars seemed really cool at 22 but I never understood or realized all of the liability and responsibility that comes with that. I would write that goal much differently now, something like “make enough money so I don’t ever have to be in debt or depend on anyone to support myself having enough left over to help friends, family, and people in need when possible.” Despite all of my shortcomings, or what I should or shouldn’t have done, the goal now is to create enough abundance to be happy and get my time back.
Regardless of what you have or haven’t accomplished, it’s not over. The journey truly is just beginning. I would take years of experience over raw talent and crazy ambition most of the time these days. I sacrificed a lot of relationships in my 20’s chasing a dollar and losing sight many times about what was really important. The last 3 years of my life have been the most gratifying years so far and they are nowhere near what I set out to do 10 years ago. In fact, if you told me 10 years earlier where I would be now, I would have gotten upset, and depressed because the only way that I measured success was by the size of my bank account, and if what ever life you told me I would have had didn’t involve me being filthy rich, I would have gone a different direction.
So what now. Where do we go from here.Â
Well I know what I am going to do. They’re wont be all that much of a change for me. I am well on my way to doing some incredible things in my life. I have great business opportunities that I have started in the last year. The first one being my tech start-up (Roommatefax.com) and the second has been learning to trade the FOREX market.  As far as hobbies go, I have always maintained a work-hard-play hard mentality, So I picked up skydiving 2 years ago as well as training MMA (Krav Maga). I am in the best shape that I have ever been in my life. I don’t smoke, I don’t drink, I eat healthy and I exercise regularly.
After living a little here on earth for a little while, I have come to understand some things about life. Most of which I recently published in my latest book The Young Entrepreneurs Guide To Life. I just want to live my life to the fullest. I want to experience and see as much as this world has to offer while I am alive and kicking. I will never stop seeking. To me, business is just another adventure. I have had jobs here and there but they were always stepping-stones to get me to a place where I would take my life back, live it how I wanted too. As an entrepreneur, I get bored and need to switch projects it seems about every 2 years. This is very bad for job security, but great if you love starting new things.
Money comes and goes. I have learned that it is a tool, that’s all, it’s only emotional if you don’t have enough of it. If getting it ruins your relationships, you’re doing it wrong. I’m looking forward to enjoying what I have now. The potential of marriage, kids one day soon. Seeing places in the world I have never been too and accomplishing things to better myself physically, spiritually, and in business. These are all things that I am looking forward too.
So all in all, turning 30 is going to be great. I have done a lot of big things in my 20’s. I failed in some areas, and absolutely dominated in others, these days I just want to enjoy the journey, and go for happy instead of being right or “winning.” Remember that the only thing to dread or fear comes from your own inability to accept the reality of your situation good or bad, and then doing something to better it or make it worse.
Go lose 10 lbs if it will make you feel better. Take a trip to South East Asia if you have never been. Buy a nice car if you have never had one before, but just be real about it. Honor those who love and support you. Remember where you came from and all the shit you have been through to get to where you are. Don’t lose perspective, gain it, be a wolf, go hard, and most importantly follow your heart. Fuck what society says or thinks you should do some random age, I’m trying to live more and more like a kid the older I get. I will never conform, and no matter how up and down the roller coaster of life takes me. I choose to have fun and a good attitude about everything as much as possible regardless of what type of shit gets flung at me. Maybe you should too! Stop worrying and start living.
So if you’re approaching 30, and you have some anxiety, don’t worry, there is plenty of life to live and I hope I have alleviated some of the worry and concern with this post!
So if you are in Sales, you are going to get an absolute kick out of this blog…..
and if you’re struggling in sales, reading and applying what I speak of below will change the game for you đ
If you have ever heard me speak at a seminar or were mentored by me one-on-one, you will always hear me speak of the M&M analogy when it comes to recruiting or sales. It is a very simple and straight forward way to get emotionally unattached from the sales experience with the customer or client and remember that you are there to do a job, sell stuff.
At the end of the day for most sales people, (especially those who work off of straight commission) if they don’t sell, they don’t eat. We have no time to waste in getting upset about the deal that didn’t close or the ones that got away because we cannot feast off of last weeks bread.
So here is the single most relevant story/experience that ever helped me as a sales person:
It’s a numbers game. If I know 1 out of 5 will buy, then the only way to truly track and measure that is to do the same great high energy pitch exactly the same all 5 times knowing that if the first 4 said no, then number 5 is probably going to go for it, if not #5, then statistically your chances of getting a sale go up every single person after that exponentially as you hit the ratio break.
Making sense? If not I explain in a different way.
I use this analogy about finding the green M&M’s. The Green M&M represents the person who will buy from you, it’s your job to find it! Confused yet? Ok let me explain.
One summer day I was sitting around in between meeting prospects that I was attempting to recruit in to the company I was working for. After being shot down earlier that day by a potential prospect, I was eating a bag of M&M’s waiting for my next appointment. As I poured a couple more out I started to wonder how many I would have to go through before I got a green one out of the bag. I poured a couple more out. It took 6 M&M’s before a green one came. 2 Brown, 2 Red, 1 Yellow, 1 blue and then the green. I thought to myself, “wow, that’s about how many people I have to go through until I find someone who will sign up in my business.” Over time, I would continue to do this with a bag of M&M’s and the ratio continuously stayed the same, about 1 to 5 if looking specifically for a green M&M. Then a light bulb went off in my head, the M&M colors represent the personalities of the person, and the “Green” is the only one who is going to sign up or buy from me. So I developed a methodology around this called “Finding the green M&M.”
Here is the Methodology Explained….
Take a bag of M&M’s, you have Brown, Red, Green, yellow, and blue. Think of them as personality traits. I’ll list them as if they were customer types.
Brown – The “you’re trying to F$%^ me type.” No matter what you do, what logic you try to use with this customer, they don’t believe you. Why? Because they don’t believe anyone or trust anyone, as a result they have probably missed lots of opportunities in life including the one you are about to pitch them, bottom line, no sale! They will beat you up and make you feel like shit, it’s not worth your time, and even on the rarest of occasions where they do buy, the abuse usually isn’t even worth the commission that you will earn on the sale. Don’t take that abuse, be polite, and professional, but never take abuse for no reason, and fire back if necessary! You may not get the deal, but you will walk way with your dignity which is funny because when they realize that you’re not a door mat, they may change their attitude and actually buy something from you đ
Red – “The Big Timer.” This person has perfected the art of what I call “big timing.” This larger than life person comes off more like a cartoon character then a human being. They are always trying to tell you what a big deal they are and how lucky you would be to have them as a client or customer. As if they are God’s gift to the earth and everything they touch turns to gold. Truth is, maybe they got lucky once or twice , but they are 95% full of shit, and 5% actually telling the truth. Bottom line is when you start asking the “hard” questions or try to run their credit to get them financing they recede back in to their shell and go on the defensive retracting some earlier statements and trying to explain their situation, and they always have a situation đ
Yellow – “Mr. Indecisive” This person cannot make a decision if their life depended on it. If you were tied up on the train tracks and the person with the yellow personality was the only person around to save you, it’s highly like you will be run over and killed by a train while you sat there and watched the person pace back and forth weighing the options of saving your life. Will I get hit by the train? What if I try to save him and the people who tied him up come after me? Maybe he/she deserves to get run over by the train? etc. Bottom line is this person is so easily influenced by everyone that it makes it extremely difficult for this person to make a decision about anything, and on the occasion that they do actually make a decision, they are still never sure and will require 10 times more than the time it took to close them  to have you re-convince them that they made the right decision after the fact. = Brain damage for you.
Blue – “Mr. Too Cool for School” This person is a control freak. They need to feel like they are in complete control of the situation all of the time. They are not teachable, they are not coachable. They get a crazy idea of the how the experience, product, or service that you are selling should work in their head and then run with it no matter how far from reality it actually is. Trying to use logic to reason with this personality is about as effective as pushing a wet noodle through a tiny hole. If they do buy or sign up with you, they will usually come back pissed off when it doesn’t work out the way they had planned it to in their imaginary world and worst of all, they start talking all kinds of shit about you and your company after the fact to justify their place in the world. You see, if they actually had to take responsibility for their actions, they would have to  admit that they were wrong, and that they were unwilling to follow directions or the procedures set in place and failed as a result those actions.
Green – “The perfect sale or client” This person gets it. They are logical, have the ability to reason and negotiate, and most of all they understand that a sale isn’t a situation where someone is getting taken advantage of or “winning’ over the other person, they approach a sales rep knowing that having a good relationship with him or her can add serious value to the product or service they are about to purchase. Bottom line, they just get it, and you will know when you meet people like this when a person doesn’t end up buying from you but you walk away from the situation not pissed off  and actually feeling good about the dialogue you had… Seems like that wouldn’t make sense but it actually does because even though you will usually get the sale on a Green M&M personality, on the rare occasion that you don’t you will still walk away from the situation not resenting that person for wasting your time. The only reason they didn’t buy or sign up with you was due to a timing or technicality issue, but keep in touch with that person because they will eventually buy in the future or in the very least refer you business.
Conclusion:
Getting upset or thinking that you suck at sales is about as crazy as opening up a bag of M&M’s and when the first one or two come out not being green ones, you say “F%^$ this stupid sales S%^*, I suck at this and I will never sell anything” then you quit and walk away with your tail tucked in between you legs. Sounds crazy right? Well it’s not because that is exactly how I have seen thousands of people get flushed out of a sales position in 2.3 seconds and quit before they ever even get a start.
Remember:
In the beginning you suck the most. If sales was easy, everyone would be doing it. If you do get lucky the first time, do get a big head because no one is immune to the numbers game or closing ratios. Sales is a craft and skill that you can work on and hone over time. The more time you spend perfecting that skill, the better your closing ratio will become. So keep your head up and always be closing!!!
Now go kick some ass đ Hope this helps, now please enjoy the greatest selling scene off all time.
By age 23, I published my first book “The Rich Kid Syndrome.” I moved from Los Angeles to San Diego to buy my first home in Oceanside CA, and then transferred to CSU San Marcos after spending the summer of 2007 Studying abroad in Spain, Italy and France. This was also my first $100,000 year and I earned quite a bit more the following year with my little brokerage firm that started in Carlsbad. I was doing so well, I decided to buy and new BMW, and I bought it with Cash đ I also finally completed my first full-length solo album entitled “The  Midnight Songbook.”
I got in to Multi-level marketing, first with a company called Mona-Vie and then eventually in a company called RevvNRG. I always thought MLM was a scam but saw a lot of people making money in it. I figured if some barley high-school educated bozo’s from the Utah could make a couple million bucks on the Network Marketing game, how hard could it be? So I jumped in with both feet.
In about a month (June 13 to be exact) I am turning 30 years old. It seems that even though I have arrived at this point in my life with a nonchalant free-spirited attitude not giving any real weight, worry or concern to the age milestone, people around me seem to think that it is a huge life changing event. I never really understood the phenomena of people getting anxious each year they grow older. For me, I have always believed in the buddhist ideology that our body started dying the day we were born and more importantly that this (life) is all temporary. I also did most of my radical changing in the early parts of my 20’s. Meaning that from where I am sitting today, I have direction, purpose and drive and I am not nearly as impressionable as I was at 22.
44. Nowadays, she’s sittin’ pretty as one of the most-trusted voices in the world of personal finance. If Ray Kroc had quit pushing the ideas of serving a billion Big Macs world-wide, McDonalds wouldn’t exist. If he quit trying before the age of 52, he never would have created one of America’s best-known restaurant empires. He kept at, working day in and day out at his restaurant until he died. While Dave Ramsey thought he’d figured things out in his 20s with his $4 million real estate portfolio, he lost it all by the time he hit 30. A few years later, he found his passion in financial counseling, and today his books and radio show have millions of dedicated fans.
