Digital marketing is taking the globe by tornado with continuous and continuous expansion. This has actually made it crucial for firms to understand characteristics that could help them be successful making use of the enormous potential of this electronic medium. Nonetheless, the problem that is troubling firms; especially business owners, is absence of, or entirely non-existent efficient approaches for success. This issue functions as a huge limitation as well as avoids entrepreneurs from attaining their goals.
A perfectly intended and effectively carried out technique for electronic advertising is the key for beating competition. The ability to grow in this rapidlymoving economic situation for new companies hinges on just how efficiently they have the ability to first adjust and also after that plan electronic media.
The tilt towards digital media for entrepreneurs
Right from cellular phones to social networks, electronic devices are permeating industries like never ever in the past. Consumers as well are turning mainly to this medium for virtually every demand. So, despite whether you are a big company, a business owner, or a launch, and also irrespective of the dimension of your company, discovering electronic advertising and also after that leveraging its potential to your advantage is the demand of this hour. Involving and interacting positively with your customers are activities that can be carried out efficiently with electronic advertising and marketing.
Learn prior to your dive
Nonetheless, there is still a problem for entrepreneurs. The buzz around modern technology developments such as digital advertising is so vast that recognizing everything then selecting just what matches perfectly is complex. Merely selecting something just due to the fact that it is trending is not mosting likely to work. This may additionally lead to backfiring. Also if you employ specialists for this task, learning about the work yourself is incredibly essential.
So the essential depend on reaching the origins of the trade on your own with quality training in Digital Marketing. This could be done from some excellent as well as reputed digital advertising colleges. This tool changes virtually routinely and you should remain in sync. For this, finding out the profession can not be ignored.
At Skylab, we have a growing, but tight-nit group of core members. Its immensely important (both for your professional development, and the increasing value of Skylab as a company) that every day, and every week, each individual team member is accomplishing definitive tasks, and producing valuable assets.
By having clear goals, and understanding perfectly the Vision and Expectations of your daily task or project, you can ensure that you stay productive.
You might think that productive just means “doing a lot of work” or “working really hard all day”. Its far more than that, as this video should demonstrate to you:
Here at Skylab we want to help you create explosive productivity so you get big things done (and make your life matter).
That’s why we use the VEAC : VEAC is at the heart of Skylab‘s Culture. It is the process we use to go about our work day, start a new project, and communicate with each other. Read each part of the VEAC carefully. Incorporate these terms into your daily communication with the team and it will increases your productivity as a team and as an individual! Skylab supports all of its clients to use the VEAC model.
V – VISION : Communicate and understand the scope and nature of the task or project. (Use ‘Active Listening’ skills)
E – EXPECTATION : Understand the timelines that your team lead is expecting this task to be done, and any required support/resources. (What will be delivered when)
A – ADJUSTMENT : If there is anything that effects the vision, expectation, or timeline while you are completing your task you will need to notify your team leader or teammates affected by this ASAP
C – CLOSE THE LOOP : When you feel the task is complete you must get a sign off from your team lead, and inform the other teammates involved with this accomplishment. (NOTE: Communication is not considered communicated until you have verbal or written acknowledgement or response. We operate in a fast paced situation emails, text or slack messages that are not responded to DO NOT COUNT as communication)
Here are 21 tips to get you to your best productivity from a leader in the self development world, Robin Sharma :
Check email in the afternoon so you protect the peak energy hours of your mornings for your best work.
Stop waiting for perfect conditions to launch a great project. Immediate action fuels a positive feedback loop that drives even more action.
Remember that big, brave goals release energy. So set them clearly and then revisit them every morning for 5 minutes.
Mess creates stress (I learned this from tennis icon Andre Agassi who said he wouldn’t let anyone touch his tennis bag because if it got disorganized, he’d get distracted). So clean out the clutter in your office to get more done.
“The only thing to do with good advice is to pass it on. It is never of any use to oneself.”
Oscar Wilde
Sell your TV. You’re just watching other people get successful versus doing the things that will get you to your dreams.
Say goodbye to the energy vampires in your life (the negative souls who steal your enthusiasm).
Run routines. When I studied the creative lives of massively productive people like Stephen King, John Grisham and Thomas Edison, I discovered they follow strict daily routines. (i.e., when they would get up, when they would start work, when they would exercise and when they would relax). Peak productivity’s not about luck. It’s about devotion.
Get up at 5 am. Win the battle of the bed. Put mind over mattress. This habit alone will strengthen your willpower so it serves you more dutifully in the key areas of your life.
Don’t do so many meetings. Having the few meetings you now do standing up – and it’s created breakthrough results.
Don’t say yes to every request. Most of us have a deep need to be liked. That translates into us saying yes to everything – which is the end of your elite productivity.
“We all naturally want to become successful… we also want to take shortcuts. And it’s easy to do so, but you can never take away the effort of hard work and discipline and sacrifice.”
Outsource everything you can’t be BIW (Best in the World) at. Focus only on activities within what I call “Your Picasso Zone”.
Stop multi-tasking. New research confirms that all the distractions invading our lives are rewiring the way our brains work (and drop our IQ by 5 points!). Be one of the rare-air few who develops the mental and physical discipline to have a mono-maniacal focus on one thing for many hours. (It’s all about practice).
Get fit like Madonna. Getting to your absolute best physical condition will create explosive energy, renew your focus and multiply your creativity.
Workout 2X a day. This is just one of the little-known productivity tactics. Here’s the key: exercise is one of the greatest productivity tools in the world. So do 20 minutes first thing in the morning and then another workout around 6 or 7 pm to set you up for wow in the evening.
Drink more water. When you’re dehydrated, you’ll have far less energy. And get less done.
Work in 90 minute blocks with 10 minute intervals to recover and refuel.
Write a Stop Doing List. Every productive person obsessively sets To Do Lists. But those who play at world-class also record what they commit to stop doing. Steve Jobs said that what made Apple Apple was not so much what they chose to build but all the projects they chose to ignore.
Use your commute time. If you’re commuting 30 minutes each way every day – get this: at the end of a year, you’ve spent 6 weeks of 8 hour days in your car. I encourage you to use that time to listen to fantastic books on audio + excellent podcasts and valuable learning programs. Remember, the fastest way to double your income is to triple your rate of learning.
Be a contrarian. Why buy your groceries at the time the store is busiest? Why go to movies on the most popular nights? Why hit the gym when the gym’s completely full? Do things at off-peak hours and you’ll save so many of them.
Get things right the first time. Most people are wildly distracted these days. And so they make mistakes. To unleash your productivity, become one of the special performers who have the mindset of doing what it takes to get it flawless first. This saves you days of having to fix problems.
Get lost. Don’t be so available to everyone. I often spend hours at a time in the cafeteria of a university close to our headquarters. I turn off my devices and think, create, plan and write. Zero interruptions. Pure focus. Massive results.
I truly hope these 21 productivity tips have been valuable to you. And that I’ve been of service. Your productivity is your life made visible. Please protect it.
The Future of Work is changing. Are you ready?
Working Nation is one Skylab’s Client. Through the Channels section, you can access to content about leadership and productivity directly on the app. Each Skylab app provides great training and learning section related to the particular business sector.
Here are a few coping mechanism and 8-step process for maximizing efficacy (doing the right things) from Tim Ferriss, author of the 4-Hour Workweek
Wake up at least 1 hour before you have to be at a computer screen. E-mail is the mind killer.
Make a cup of tea (I like pu-erh) and sit down with a pen/pencil and paper.
Write down the 3-5 things — and no more — that are making you most anxious or uncomfortable. They’re often things that have been punted from one day’s to-do list to the next, to the next, to the next, and so on. Most important usually = most uncomfortable, with some chance of rejection or conflict.
For each item, ask yourself:
“If this were the only thing I accomplished today, would I be satisfied with my day?”
“Will moving this forward make all the other to-do’s unimportant or easier to knock off later?”
Look only at the items you’ve answered “yes” to for at least one of these questions.
Block out at 2-3 hours to focus on ONE of them for today. Let the rest of the urgent but less important stuff slide. It will still be there tomorrow.
TO BE CLEAR: Block out at 2-3 HOURS to focus on ONE of them for today. This is ONE BLOCK OF TIME. Cobbling together 10 minutes here and there to add up to 120 minutes does not work.
If you get distracted or start procrastinating, don’t freak out and downward spiral; just gently come back to your ONE to-do.
“Etiquette means behaving yourself a little better thank is absolutely essential.”
WillCuppy
Anyone who has ever worked with an overbearing self-promoter knows there is a big difference between a show-off and a superstar. Downplaying your skill set won’t do much for your reputation, either. The key to shining in the office is to find a balance between sharing and bragging and focusing more on being than seeming helpful, encouraging, organized, prepared and genuine.
Here are five ways to step into your spotlight in the office by adopting the proper behavior (without turning everyone off)
Make an effort to connect.
There is truth in the saying that people will never forget how you made them feel. Instead of rushing to your desk and putting your head down, make an effort to say good morning/hello to everyone from your receptionist to your boss and ask them how things are going every once in awhile. In doing so, you can help to diffuse any misinformed projections, build relationships with your team that will inevitably boost productivity and set yourself apart from those who only acknowledge those who can help them in some way.
Start each day with a clear purpose.
Take a few moments each morning to understand what you want the outcome of your day to be. After you have a clear picture, identify the most important tasks to take on in order to achieve it. These are the ones that will bring you to the result you want to achieve and help you stay on track when the inevitable interruptions and social media temptations begin to seep in.
Be reliable.
This sounds obvious, but how many people know someone who is always running late, shows up to meetings without notes or always has an excuse for a missed deadline or sloppy work? Try and bring one well thought-out idea to each meeting instead of trying to shoot off five off of the top of your head (or offering none at all) and meet your deadlines with edited work instead of trying to beat them and move to the next thing.
Be proactive.
Give weekly updates and take it upon yourself to lead the charge when it comes to following up on projects (before they are due). Information exchange offers a great benefit to those who are opening the lines of communication. Not only are you showing the work you have done in a non-aggressive way, you are also leading team members who may have needed a reminder or a little guidance as to how to get things done.
Do your part, but no more.
This doesn’t mean to play the “that is not in my job title” card, but more a reminder to step up and give 100% but don’t take on other people’s duties to show off or play the martyr. You want to share your knowledge and wisdom without stepping on anyone’s toes or disempowering them. Teach them how to fish and hold them accountable the same as you expect them to.
If you respect and adopt these simple steps, your behavior will change and it will results in the workplace’s harmony where each member’s behavior contribute. All of those steps can be enhanced by Gamification.
A prime example of a company who is taking the gamification world by storm is Skylab Apps. At Skylab, one great use for Gamification is by incorporating it into the workplace. It can be an asset because it can provide employees with further work-related knowledge. This could be in regards to policies, standards, performance expectations, and so forth. Gamification makes learning about these various things actually fun and engaging, which in turn produces more educated and well-versed employees.”
It takes three kinds of people to create a movement.
Activists
Artists
Intelectuales
Very rarely do we see one individual that is able to embody all three personalities. The ones who do, you already know there names. Mark Zuckerberg, Steve Jobs, and Bill Gates to name a few. There is a common thread among all three of these unique individuals. The ability to be an artist, activist and intellectual is not something that comes naturally. In fact creativity and critical thinking in the terms of economics come from two very different sides of the brain.
So what are those special attributes that allow a person to rewrite the rules and create a movement?
This day in age, creating a movement can happen fast because information travels with greater velocity every day. This idea of leveraging technology was something that Dean Grey, the CEO and Founder of Skylab Apps understood with crystal clear clarity. Like Zuckerberg and Jobs, Mr. Grey shares the unique ability to be an artist and intelectual who’s politics are driven by a moral code, not political correctives.
To create a movement, one must have vision, determination, chops and be a little bit crazy for believing you will be able to pull it off. When Dean founded Skylab Apps, it was about anchoring a decision for him, planting his flag, and then burning the ships so only path was forward. Getting to that decision would require the following steps:
I started to outgrow the community I was a part of. In order to move forward, I had to make the switch from entertaining and educating people around the world to equipping people around the world.
–Dean Grey
Erase the Labels
If you are not a trained musician but want to convey a message by composing a tune, don’t let the lack of a formal education stop you. Never let the question ‘Am I trained to do this?’ take root. Carve a path and walk through. This is the only way forward and create a movement
Success Tastes Sweet Only After Bitter Failure
Be mentally prepared to hear ‘No’ before you meet acceptance. Aim for rejection, it is not negative if something substantial comes out of it. Dean Grey himself had to endure failed attempts before he got to the summit. When you stop worrying about rejection, you put in your best effort.
Don’t Lose Focus on the Project’s Integrity
It is easier to fall off the wagon than getting on to it. Most people who come up with brilliant ideas after tasking initial success, lose focus on their goals and get off track. Persistence is the key. Have a small team in place whose responsibility is to assess the course of the project. Anytime they feel that the trajectory is misaligned, corrective steps can be implemented without losing time.
There Should Always Be a Scale For Measurement
Every action and idea must be scalable. When you find yourself thinking of the next big idea or about to create a movement, ask yourself “Will this be applicable to 500 people?” If the answer is no, alter the plan. If yes, improve it to fit a larger perspective.
Keep It Simple
An idea is great only when it is simplified. The more complicated it gets, the lesser acceptance it will receive. People tend to follow only those ideas which they can understand. Breaking down the idea into a simple concept also makes building an emotional connection easier.
During the inception of the idea it is pivotal to keep it centered on a core value. This core will decide if the project will go global or lose momentum.
Dean Grey is not a lone wolf on his path to creating a movement with Skylab Apps. The Skylab CEO understood that in order tocreate a movement he needed to get the right people on the bus. Luckily, like attracts like, and Dean would devise the most incredible team of C-level execs, entrepreneurs and ambassadors that share the same vision that he had.
This team of Artists, Activists and Intellectuals are top performers in their space.
The Intellectuals: who’s former associations and employment history stem from globally recognised brands like the UFC, Fanduel, Walt Disney, Success Partners HITACHI and Nike consists of Mike Pine, Tony Chaplin, and Tony Cerqueira to name a few.
The Artists: A creative team of world renowned dancers athletes and entertainers that consists of 8-time goldmedalist Apolo Ohno, 5-Time world Dance Champion Jeremy Wong, Alex and Kyle McCarthy, and other uber talented folks
The Activists: Consisting of some rebel entrepreneurs who dared to think outside the box and chase their own dream of success. Some of
the players are Skylab CTOGeorge Pslek, Digital marketing and sales masters Mike Filsaime along with Steve Wolf and the most cutting edge platform development and design team including Lauren Peters (formally Coca-Cola/ Wells Fargo) Bryan Farris (UC Berkley / Acumen Transit Hero) and Big Data with Sasha Treviso (Amobee).
This is how you create a movement.
For more information on how Skylab Apps is creating a digital movement, check out this link
Check out this TED Talks about how to start a movement.
Run routines. When I studied the creative lives of massively productive people like Stephen King, John 
be satisfied with my day?”
