The Ecommerce Guide to Flash Sales (With Examples)

In 2012, J.C. Penney stopped promoting sales and offering coupons. Instead, they advertised new “everyday low prices” — which seems like a pretty good idea, right? Except, in 2012, sales for J. C. Penney actually dropped 25%. J.C. Penney found they...

4 Key Questions We Have for Mark Zuckerberg

It’s official: Mark Zuckerberg has landed in Washington. As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from the company — from admitting guilt, to ongoing plans for how Facebook will...

The Ultimate Guide to Instagram Hashtags for 2018

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more...

The Solution to Sustained User Engagement

It is one thing to have devoted fans that follow you across multiple platforms. It is another to have tribal leaders who direct a community. This is a very important distinction if your goal is to create sustained engagement. Getting fans to notice you is the first...

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